Current Content, Social Media and PR Manager for SKN Group, managing all things top of the funnel to get people recognising, responding to and engaging with our brands.I look after copy, SEO optimisation, social media, content creation, PR and influencers for sk:n and The Harley Medical Group. Our brands are proudly the UK’s largest regulated chain of aesthetic and plastic surgery clinics, and I regularly work with world-renowned doctors and surgeons to create engaging content that is distributed across various digital channels to bring our brands to life.Previously I was Content and Social Media Manager for ESPA at The Hut Group for over 3 years, with a proven track record for successful social marketing campaigns. I was part of the driving the team responsible for taking ESPA from a 70% offline brand to an 80% digital brand.Skilled in Brand Marketing, Channel Growth, Social Media Analytics, Asset Creation, Copy Writing, Photography and Video Shoot Briefing, Proofreading, Virtual Events and Content/Social Strategy and creation, and Influencer relations.Transformed ESPA’s initial 3 UK-led social media channels with a reach of 25k into over 10 global channels with a reach of over 125k.I have written articles that have been published in Tatler, Country and Townhouse, Great British Brands, Sheerluxe and The Independent. I have also held my own blog www.gracekinirons.com for over 5 years, and I have collaborated personally with Clarins at John Lewis Beauty in Liverpool, and Eyewake.