Owned products include “New to Industry” On- Boarding Experience, In-Vehicle Notifications, Virtual Digital Personal Assistant and “Relax-At-Ease”. Leading a squad (UI/UX designers, software engineers & data analytics) to define scope, test hypotheses, develop scalable software and continuously improve product lifecycle through user metrics, ensuring robust end-to-end delivery.-> Designed and launched Ford & Lincoln Virtual Digital Personal Assistant. Developed concept proposals… Show more Owned products include “New to Industry” On- Boarding Experience, In-Vehicle Notifications, Virtual Digital Personal Assistant and “Relax-At-Ease”. Leading a squad (UI/UX designers, software engineers & data analytics) to define scope, test hypotheses, develop scalable software and continuously improve product lifecycle through user metrics, ensuring robust end-to-end delivery.-> Designed and launched Ford & Lincoln Virtual Digital Personal Assistant. Developed concept proposals, user-tested digital avatars, developed behavioural and interaction designs within the technical scope and gained stakeholder alignment.-> Delivered in-vehicle Digital Onboarding customer experience (such as digital welcome, new feature guides and tutorials) through a series of cohesive, customisable digital products catering from the first time to regular users. Concepts were user- tested through low-fidelity wireframe prototypes, refined through iterations until the desired look, feel, and interactions were achieved. Led interaction design reviews with software engineering for technical feasibility and execution before launch.-> Defined the roadmap of digital updates for products to “grow” with the vehicle owner. Leveraged Agile methodologies (scrum), meticulous user stories definitions, and fortnightly sprints by working with software engineers to define tags for data analytics and test cases.-> Managed stakeholder (Head of Marketing, Brand, Vehicle Lines) expectations in weekly governance and held daily product team stand-ups. Solved problems using design-thinking methods and coordinated user testing through UI/UX teams to validate feature scope and value proposition. Show less

Identify key focus areas for Ford’s ‘Where to Play” strategy and drive hypothesis testing. Responsible for forming the digital portfolio roadmap for consumer-facing products and features.-> Product Development Leadership Program (PDLP)-> Project managed a team of engineers using JIRA to design and build an indoor autonomous vehicle that will self-navigate and prove-out use cases. Stop non-profitable and poor experience features.-> Initiated the use case for autonomous… Show more Identify key focus areas for Ford’s ‘Where to Play” strategy and drive hypothesis testing. Responsible for forming the digital portfolio roadmap for consumer-facing products and features.-> Product Development Leadership Program (PDLP)-> Project managed a team of engineers using JIRA to design and build an indoor autonomous vehicle that will self-navigate and prove-out use cases. Stop non-profitable and poor experience features.-> Initiated the use case for autonomous drone integration into vehicles. Project-managed a team of hardware and software engineers to define customer journey, leading to the establishment of Ford’s Unmanned Aerial Vehicle (drones) Program.-> Collaborated with team members co-located with IDEO to leverage expertise in Design Thinking, customer-centric design, rapid prototyping, and testing concepts (Lean Start-up methodology) Show less

Provide key interface between engineering teams in Ford of Australia, Ford of Europe, Ford of China and global leadership to deliver program milestones in Product Attribute, Finance, Procurement, Manufacturing, Homologation and Launch requirements. Lead interface with Studio design and Engineering.

Provide key interface between engineering teams in Ford of Australia, Ford of Europe, Ford of China and global leadership to support program milestones in Product Attribute, Finance, Procurement, Manufacturing, Homologation and Launch requirements.

- All new 2012 Ford Ranger & Mazda BT-50 reaching 180 markets globally- Responsible for all electrical systems such as multimedia and interior comfort electronic modules- Minimized line stoppage utilizing 6-sigma DMAIC problem solving principles, ensuring good quality parts are used in fitment

Design and Release Engineer for DEATC (HVAC), IP and door switches

Interior and Powertrain CAD designChange Control Management