- Singlehandedly led the social media team by planning and creating daily posting on 5 social media accounts – Facebook, Instagram, Telegram, TikTok & Threads (Copywriting, Content Creation)- Executed new initiatives for the social media channels which increased engagement rate and reach and drove traffic to the accounts by more than 100%- Consistently hit KPIs set for social media channels, averaging about 30% MoM growth- SG Social granted the No.1 market for bringing in direct… Show more - Singlehandedly led the social media team by planning and creating daily posting on 5 social media accounts – Facebook, Instagram, Telegram, TikTok & Threads (Copywriting, Content Creation)- Executed new initiatives for the social media channels which increased engagement rate and reach and drove traffic to the accounts by more than 100%- Consistently hit KPIs set for social media channels, averaging about 30% MoM growth- SG Social granted the No.1 market for bringing in direct traffic from organic social media versus 14 other markets under my care- Analysed and kept up with social media trends and performance on a weekly basis with the utilisation of social media listening tools eg: Emplifi, Iconosquare (Social Media Strategy, Social Media Trends) - Collaborated with other co-workers from the Partnerships, Marketing Campaigns, PR, Business Development teams for major projects eg: Klook Travel Fest, Klook 8th Birthday, Klook 9th Birthday, Taylor Swift x Klook, Year End Sale etc. (Cross-collaboration, Campaigns) Show less

1. Event Management (Campaigns):- Designed and developed digital assets for APAC events on Canva eg: The 2030 Movement, The Looking Ahead Series, Break into Tech 2022- Website Management (Squarespace, Unbounce)- Setting up of events’ pages eg: Facebook/Eventbrite/Meetup 
2. Digital Marketing (Social Media):
- Content creating for marketing collaterals on Canva across all social media platforms (FB, LI, Twitter, IG)- Brainstorming ideas for social media calendars3… Show more 1. Event Management (Campaigns):- Designed and developed digital assets for APAC events on Canva eg: The 2030 Movement, The Looking Ahead Series, Break into Tech 2022- Website Management (Squarespace, Unbounce)- Setting up of events’ pages eg: Facebook/Eventbrite/Meetup 
2. Digital Marketing (Social Media):
- Content creating for marketing collaterals on Canva across all social media platforms (FB, LI, Twitter, IG)- Brainstorming ideas for social media calendars3. Class Management (Productions):
- Opening of classes, workshops and events 
as host (APAC)- Handled post-event emails and communications related to classes4. Customer Service Inbox Management (Customer Service):- Managed frontlines inbox on a daily basis5. Copywriting- Brainstormed and wrote event and workshop copies Show less

An honours project together with 3 other individuals aimed to help NEU Battery Materials build its online brand marketing and presence through 3 main pillars:- Brand Guidelines- Digital Marketing- Market ResearchWith the use of both quantitative (secondary research) and qualitative (SWOT analysis) research methods to assess competitors and market opportunities, we aim to provide a comprehensive analysis of competitors in the industry to NEU Battery Materials. Overall, this… Show more An honours project together with 3 other individuals aimed to help NEU Battery Materials build its online brand marketing and presence through 3 main pillars:- Brand Guidelines- Digital Marketing- Market ResearchWith the use of both quantitative (secondary research) and qualitative (SWOT analysis) research methods to assess competitors and market opportunities, we aim to provide a comprehensive analysis of competitors in the industry to NEU Battery Materials. Overall, this will improve their competitiveness and allow them to adopt a blue ocean strategy in the industry of lithium-ion battery recycling.Grade obtained: A Show less

1. Social Mediaa) Facebook, Instagram & YouTube (paid content creation)- Storyboarding for video advertisements2. SEO/SEM- Creation of content for articles, writing of articles - Keyword search and creation of Google Display Network collaterals for Google Ads- UIUX and improvement of landing pages via Canva - Utilised MailerLite to send out monthly newsletters and started a birthday email initiative 3. Performance Marketing, Analytics & Optimization-… Show more 1. Social Mediaa) Facebook, Instagram & YouTube (paid content creation)- Storyboarding for video advertisements2. SEO/SEM- Creation of content for articles, writing of articles - Keyword search and creation of Google Display Network collaterals for Google Ads- UIUX and improvement of landing pages via Canva - Utilised MailerLite to send out monthly newsletters and started a birthday email initiative 3. Performance Marketing, Analytics & Optimization- Tidying up and revamping of current excel sheets to improve client acquisition & tracking performance4. Event Management- Pitch Deck creation for a talk show to invite KOLs Show less

1. Social media- Daily Community and Online Reputation Management (Facebook and Instagram) - Utilization of Facebook Business Manager and Shopify Analytics for reporting and management of paid ads- Creation and revamping of excel sheets to report organic content metrics - Content creation for all organic and paid content (editorial calendar), paid content management (ads calendar) from Aug - Dec - Revamped Social Media Community Guidelines Document (ORM Complaints… Show more 1. Social media- Daily Community and Online Reputation Management (Facebook and Instagram) - Utilization of Facebook Business Manager and Shopify Analytics for reporting and management of paid ads- Creation and revamping of excel sheets to report organic content metrics - Content creation for all organic and paid content (editorial calendar), paid content management (ads calendar) from Aug - Dec - Revamped Social Media Community Guidelines Document (ORM Complaints Tracking) - Presented on monthly marketing meetings regarding social media metrics to Ninja Van Singapore Country Head and relevant stakeholders2. SEO- Improve SEO performance at Ninja Van (via backlinks), link-building outreach- Utilisation of Google Ads (minimizing CPC and removal of negative search terms), reduced CPC by 50% from Oct to Dec 20203. Campaigns/Sales:- Spearheaded a social media giveaway for Ninja Packs, engagement rate improved by more than 100% for the post- Initiated and spearheaded a shoutout story initiative on Instagram - Converting shippers to Ninja Packs via email and Instagram - Reactivating shippers to use Ninja Packs via EDMs4. Customer service (Zendesk): - Answered all allocated Ninja Packs-related shipper requests, improving the response rate of Ninja Packs Team by 80%.5. E-commerce: - Assisted with website content, order fulfilment on a daily basis on Shopify- Developed knowledge of Shopify Analytics6. Other Projects:- Planned and executed ad-hoc requests: marketing collaterals for Pick Up Drop Off (PUDO) Outlets in collaboration with 7-Eleven- Spearheaded a "How to Use Ninja Packs" Flyer for new shippers- Developed knowledge of HTML to update packs.ninjavan.co website Show less

1. Business Development:- Conducted marketing research and analyze marketing data (site visits) 2. Digital Marketing/PR:- Copywrited for social media messages marketing and branding collateral and store merchandise- Creation of social media content calendars for clients, improving social media presence - Assisted in liaising with promotion partners (Night Owl Cinematics, Seth Lui, Zermatt Neo) - Liaised with brand and concept principals on marketing/branding… Show more 1. Business Development:- Conducted marketing research and analyze marketing data (site visits) 2. Digital Marketing/PR:- Copywrited for social media messages marketing and branding collateral and store merchandise- Creation of social media content calendars for clients, improving social media presence - Assisted in liaising with promotion partners (Night Owl Cinematics, Seth Lui, Zermatt Neo) - Liaised with brand and concept principals on marketing/branding strategies/plans- Sourced for alternative marketing channels to promote brand awareness- Review marketing and branding policies and guidelines and make recommendationsPortfolio Companies:AccelerantA Phat Cat CollectiveFive Ten HoldingsMama SoiMr BiryaniNINETEEN80Ola Beach ClubOlivia & Co.Pasta SupremoPINBALL WIZARDTable MannersThe Salted Plum Show less