# TW driver comms PIC who monitors communication effectiveness across channels# 50% growth in driver referral campaign participation within one year# Boost active drivers by 20% during peak seasons# Plan offline campaign and push strategies to increase membership by 30%# Develop an external cooperation strategy, leading a team to sign partnerships with 16 vendors in two months# Optimize operational processes and create dashboards, significantly drive up team efficiency1. Analyze driver referral campaign data and competitor research, gather driver feedback, and develop local strategies to reduce overall CPL costs.2. Analyze orders low-match areas, create internal hotspot map and guide drivers to improve response rates.3. Proposed improvements to the product process for the system verification mechanism, increasing the pass rate of delivery bag reviews by 8%.4. Plan and execute offline driver events, such as lucky draws, to boost driver retention rates.1. Manage driver comms, collaborating with HQ to provide local insights. Plan and test various channels, optimizing push content and schedules to improve conversion rates, successfully reducing SMS costs by 30%.2. Establish driver service quality standards and implement systems to manage driver behavior, improving delivery quality and minimizing labor costs.3. Optimize the platform's virtual points and redemption system to maximize value and enhance driver benefits.4. Develop an external cooperation strategy, and enhance driver benefits through corporate sponsorships.5. Offline driver acquisition and issue resolution, including customer complaints, onsite services, and driver education.1. Review and optimize internal and cross-departmental workflows, establishing automated sheet to enhance operational efficiency.2. Handle government affairs, including responding to official documents and labor checks.

1. Procurement Management: Confirmed order quantities, created purchase orders, and verified product quantities and amounts.2. Delivery Management: Coordinated driver schedules, ensured stable delivery capacity, monitored delivery status, and handled driver salary calculations and payments.1. New Business Expansion: Planned new service processes and delivery management, and successfully launched a new express logistics service for the taxi business within one week.2. Advertising Project Execution: Completed 8 advertising campaigns within six months, successfully launching advertisements on approximately 1,000 vehicles.1. Government Liaison: Reviewed and responded to government documents to ensure smooth company operations.2. Recruitment Process Optimization: Conducted a comprehensive review of recruitment processes across all channels, using pain point analysis to optimize the SOP.1. Conducted in-person training and created a driver manual to provide fleet guidelines and system operation instructions, ensuring policy consistency. 2. Trained over 500 drivers within three months and successfully onboarded about 400 drivers for delivery projects.Recruited new drivers and collaborated with taxi fleets to increase the total number of drivers.

• Reviewing the driver's account information and ensure correctness.• Assisting the driver to activate the account.• Taxi Ads construction management and the driver dispatch.