Project lead role with focus on financial services and tourism sectors.Samples of project experience:Operations and organization in Southeast Asian retail banks• Re-engineered consumer credit process to improve customer experience, increase efficiency and achieve cost savings for a Malaysian retail bank• Developed performance management system in retail bank transformation strategy for an Indonesian bankBusiness strategy for regional tourism entities• Developed sector master plan and detailed execution steps for a Malaysian economic corridor via specific recommendations for capability and infrastructural enhancements for the tourism sector • Launched exclusive tourism leadership networking platform with a leading Asian tourism authority with deep content on key discussion topics of sizing the Asian tourism opportunity, profiling the mid-aspirational class tourist and understanding talent management issues in the tourism sector

Led team of four to implement a USD 2.5mn marketing strategy and achieved record tourism revenues from the UK and France for 2 consecutive yearsPioneered pan-European strategy associated with the business events segment, leading to a 10% increase in tourism revenuesImplemented comprehensive PR strategy that generated a record level of editorial coverage worth USD 62mn in the UK market’s A-list publications

Reversed 10-year decline in tourism from Singapore’s largest market by opening a new flagship office in KL and establishing key distribution channels across MalaysiaFormulated market penetration strategy for new initiative to establish Singapore as a destination of choice across key segments of leisure, business, education and healthcare visitors

Supervised 6-month development process, which led to a compelling brand positioning for Singapore as preferred destination for business events