Grace Luu Email & Phone Number

Los Angeles, Ca, Us

Irvine, Ca, Us

• Lead high-impact mobile campaigns on platforms like Google, Meta, Apple Search Ads, Snapchat, X (formerly Twitter), Reddit, Moloco, and Unity, achieving a 31% quarter-over-quarter reduction in cost per install (CPI) and boosting return on ad spend (ROAS).• Spearhead and execute Warcraft Rumble franchise plan, defining phase objectives, audience segmentation, and crosschannel strategies to drive optimal user acquisition and lifetime value (LTV).• Optimize auction bidding, pacing, and media buying strategies, ensuring alignment with business goals to maximize media efficiency and campaign effectiveness.• Leverage advanced analytics through Tableau dashboards to monitor performance, optimize key metrics such as ROAS, CPI, and CVR, and make data-driven decisions that elevate campaign success.• Design and implement A/B tests for creative assets and audience segments, using real-time data to refine targeting and increase conversion rates.• Apply industry best practices to ensure marketing campaigns consistently exceed performance benchmarks and deliver high ROAS.• Deliver actionable insights through in-depth performance analysis, driving strategic adjustments that enhance media spend efficiency and achieve aggressive growth targets.• Oversee agency onboarding and management, driving streamlined collaboration and campaign efficiency through standardized processes and clear communication.• Lead strategic marketing communication for Warcraft Rumble, ensuring alignment with business objectives and fostering strong, impactful relationships with external partners.

New York, Ny, Us

• Managed and optimized large-scale paid search and discovery campaigns on Google AdWords and Microsoft Advertising.• Developed, managed, and optimized keyword lists, encompassing long-tail keywords and phrases, while creating persuasive ad copy and extensions like sitelink and image extensions.• Conducted continuous keyword research using Google Trends, Google Ads Keyword Planner, and analyzed the search terms report for effective keyword inclusion and exclusion.• Pulled and analyzed platform reports to devise optimization strategies, ensuring campaign performance and driving growth.• Ensured smooth campaign launches through quality assurance checks and accurate data integration into reporting tools.• Developed budget proposals, audience strategies, and built discovery campaigns for high-priority titles.• Collaborated with the creative team to request ad assets for the execution of search and discovery campaigns.• Assisted in executing the launch of HBO Max AVOD search campaigns and oversaw campaign management and performance reporting.

London, England, Gb

• Build and execute SEM marketing campaigns across different paid search channels (Google Ads, Microsoft Search Ads, and Apple Search Ads).• Write creative ad copy and extensions based on briefing materials, website content, and client direction.• Generate and utilize keyword lists to forecast campaign performance and budget opportunities. • Analyze platform reports and inform actionable insights delivered through quarterly and end of campaign reports.• Leverage advertising management tools such as Kenshoo to optimize and monitor campaigns to achieve business goals. • Complete budget tracking documents and assist in monthly invoice reconciliation.• Create Excel pivot tables, graphs, and charts based on search reports to help inform performance.

Los Angeles, California, Us

• Define target market, identify customer patterns and client opportunities through quantitative research campaign.• Responsible for auditing content on different social platforms (e.g. Facebook, Twitter, and Instagram), in order to identify SEO/traffic generation opportunities for clients.• Design and analyze survey responses collected through Amazon Mechanical Turk, in order to gather insight into consumer behavior and attitude.• Write and deliver proposals to prospective clients that clearly define the business’s value proposition, project deliverables, strategic goals and overall business strategy of a potential contract.• Performed market research and create buyer personas to help facilitate effective decision-making.• Developed different engaging lead magnets to maximize the number of targeted leads and improve conversions.• Created copy for email campaigns through Zoho Office Suite, in order to drive click rate and build customer loyalty.

Covina, Us

• Managed a caseload of 22 patients with a range of developmental disabilities (e.g., autism, down syndrome, shaken baby syndrome).• Worked with parents on implementing treatment plans, with specific goals of improving cooperation, reducing tantrums, and developing verbal abilities of patients.• Utilized interpersonal skills to motivate and teach clients how to appropriately express their needsand respond to unmet expectations.• Fostered environment of trust and client engagement by utilizing interpersonal skills to motivate and teach clients how to appropriately express their needs and respond to unmet expectations. • Created working relationships with clients with varying personality types and backgrounds, maintaining a professional attitude at all times.• Experienced in writing reports, detailing the progress of the case and provided the recommendation of its continuation or closure.

• Oversaw participant recruitment and coordinated scheduling of research experiments.• Using analytical skills designed and implemented experiment protocol to establish homogeneity in the data collection process.• Analyzed consumer insights information; specifically, the effect of the applied stimulus on the subjects’ ability to identify similar/dissimilar parts of images in the experiment.• Trained 3 research assistants to independently conduct experiments and maintained a consistent line of communication to ensure progress was sustained.• Presented and defended results of independent research project to a committee.

• Analyzed and entered visual and auditory processing data into a database.• Conducted phone interviews to recruit newborns with a family history of ASD.• Utilized toy blocks to play one-on-on with children (ages 1-2) diagnosed with autism spectrum disorder (ASD).• Studied brain development of typical infants and infants (9 months of age) at risk for autism spectrum disorder; through comparison of electroencephalography measurements.

Certificate, Marketing With Concentration In Digital Marketing

Master Of Arts (M.A.), Psychology

Bachelor Of Science (B.S.), Psychology