Grace Luu Email & Phone Number

Irvine, CA, US

• Lead high-impact mobile campaigns on platforms like Google, Meta, Apple Search Ads, Snapchat, X (formerly Twitter), Reddit, Moloco, and Unity, achieving a 31% quarter-over-quarter reduction in cost per install (CPI).
• Spearhead and execute Warcraft Rumble franchise plan, defining phase objectives, audience segmentation, and crosschannel strategies to drive optimal user acquisition and lifetime value (LTV).
• Optimize auction bidding, pacing, and media buying strategies, ensuring alignment with business goals to maximize media efficiency and campaign effectiveness.
• Leverage advanced analytics through Tableau dashboards to monitor performance, optimize key metrics such as ROAS, CPI, and CVR, and make data-driven decisions that elevate campaign success.
• Design and implement A/B tests for creative assets and audience segments, using real-time data to refine targeting and increase conversion rates.
• Apply industry best practices to ensure marketing campaigns consistently exceed performance benchmarks and deliver high ROAS.

New York, NY, US

• Managed and optimized large-scale paid search and discovery campaigns on Google AdWords and Microsoft Advertising.
• Developed, managed, and optimized keyword lists, encompassing long-tail keywords and phrases, while creating persuasive ad copy and extensions like sitelink and image extensions.
• Conducted continuous keyword research using Google Trends, Google Ads Keyword Planner, and analyzed the search terms report for effective keyword inclusion and exclusion.
• Pulled and analyzed platform reports to devise optimization strategies, ensuring campaign performance and driving growth.
• Ensured smooth campaign launches through quality assurance checks and accurate data integration into reporting tools.
• Developed budget proposals, audience strategies, and built discovery campaigns for high-priority titles.

London, England, GB

• Build and execute SEM marketing campaigns across different paid search channels (Google Ads, Microsoft Search Ads, and Apple Search Ads).
• Write creative ad copy and extensions based on briefing materials, website content, and client direction.
• Generate and utilize keyword lists to forecast campaign performance and budget opportunities.
• Analyze platform reports and inform actionable insights delivered through quarterly and end of campaign reports.
• Leverage advertising management tools such as Kenshoo to optimize and monitor campaigns to achieve business goals.
• Complete budget tracking documents and assist in monthly invoice reconciliation.

Los Angeles, California, US

• Define target market, identify customer patterns and client opportunities through quantitative research campaign.
• Responsible for auditing content on different social platforms (e.g. Facebook, Twitter, and Instagram), in order to identify SEO/traffic generation opportunities for clients.
• Design and analyze survey responses collected through Amazon Mechanical Turk, in order to gather insight into consumer behavior and attitude.
• Write and deliver proposals to prospective clients that clearly define the business’s value proposition, project deliverables, strategic goals and overall business strategy of a potential contract.
• Performed market research and create buyer personas to help facilitate effective decision-making.
• Developed different engaging lead magnets to maximize the number of targeted leads and improve conversions.

Covina, US

• Managed a caseload of 22 patients with a range of developmental disabilities (e.g., autism, down syndrome, shaken baby syndrome).
• Worked with parents on implementing treatment plans, with specific goals of improving cooperation, reducing tantrums, and developing verbal abilities of patients.
• Utilized interpersonal skills to motivate and teach clients how to appropriately express their needsand respond to unmet expectations.
• Fostered environment of trust and client engagement by utilizing interpersonal skills to motivate and teach clients how to appropriately express their needs and respond to unmet expectations.
• Created working relationships with clients with varying personality types and backgrounds, maintaining a professional attitude at all times.
• Experienced in writing reports, detailing the progress of the case and provided the recommendation of its continuation or closure.

• Oversaw participant recruitment and coordinated scheduling of research experiments.
• Using analytical skills designed and implemented experiment protocol to establish homogeneity in the data collection process.
• Analyzed consumer insights information; specifically, the effect of the applied stimulus on the subjects’ ability to identify similar/dissimilar parts of images in the experiment.
• Trained 3 research assistants to independently conduct experiments and maintained a consistent line of communication to ensure progress was sustained.
• Presented and defended results of independent research project to a committee.

• Analyzed and entered visual and auditory processing data into a database.
• Conducted phone interviews to recruit newborns with a family history of ASD.
• Utilized toy blocks to play one-on-on with children (ages 1-2) diagnosed with autism spectrum disorder (ASD).
• Studied brain development of typical infants and infants (9 months of age) at risk for autism spectrum disorder; through comparison of electroencephalography measurements.

Certificate, Marketing With Concentration In Digital Marketing

Master Of Arts (M.A.), Psychology

Bachelor Of Science (B.S.), Psychology