Grace Macdonald Email & Phone Number

Boston, Massachusetts, United States

-Utilized Canva to develop promotional materials including posters, flyers, and postcards detailing the university-wide switch to new software-Edited training guide scripts for spelling, grammar, clarity, and readability-Planned and drafted promotional materials and prize items to be used at tabling events-Scripted, filmed, and edited 90-second announcement video about the new software-Created Instagram Reels using trending sounds with the university mascot to promote the launch date of the new software and create awareness of the switch

Boston, Massachusetts, United States

-Utilized Canva to create consistent templates for The Suffolk Journal’s social media accounts-Used Later.com and Buffer to schedule daily posts-Created consistent posting schedule based on data showing when our audience was most active on social media-Posted breaking news content in a timely manner when needed-Conducted outreach through Instagram Stories by utilizing polls and questions-Managed social media assistants by training them on our practices and assigning tasks to them-Ran workshop on social media best practices for the rest of the club-Answered direct messages and provided the appropriate point of contact for people’s inquiries

Boston, Massachusetts, United States

-Edit 20+ articles each week to ensure proper spelling, grammar, and AP style format before being published online and in print-Conduct final read-through of 12-page hard copy newspaper to ensure there are no errors-Conduct AP style workshops to teach new writers about AP style-Train and mentor interested candidates to become new copy editors

Boston, Massachusetts, United States

-Managed editorial staff of more than 15 people-Controlled the sale of print advertisements, including developing pricing, conducting outreach, communicating with purchasers, collecting funds, and ensuring correct placement of ads-Developed budget and planned logistics for 10 people to take a multi-day trip to New York City for College Media Association convention

Boston, Massachusetts, United States

-Interpreted data from Sprout Social to create monthly reports analyzing the performance of social media posts-Determined which content had the best reach and was most impactful for our audiences-Used Siteimprove to identify website issues and correct them in Sitecore to improve user experience and overall brand consistency and professionalism-Planned social media content for Intern Week, leveraging user-generated content to share interns’ lives on company social media accounts-Assisted in social media hiring campaign by creating copy and filming employee testimonials to show the benefits of a career at CDM Smith-Created social media posts and captions several times per week to promote employees and company culture-Created press releases and uploaded into Sitecore

Boston, Massachusetts, United States

Upon returning from my study abroad program, I participated in panels and events to promote studying abroad and prepare the next group of students to begin their study abroad experience.

-Managed all social media platforms, including Instagram, Twitter, Facebook, TikTok, and LinkedIn, curating content, copywriting, and developing posting schedule, which more than doubled engagement and follower count-Created an inventory of photos and videos to develop suite of advertisements reaching different demographics-Pitched company, founder, and products to various outlets for media coverage via HARO and Qwoted-Created and distributed press releases, resulting in press features on WBZ News Radio, MassLive, Spectrum News, WCVB Chronicle, and more-Utilized Shopify email marketing to send announcements and promotional content to customers subscribed to the company’s website, which directed traffic to the website and increased page visits and sales

Tewksbury, Massachusetts, United States

-Assisted with research and interviews to write articles for division’s weekly newsletters-Helped format and layout division’s weekly newsletter-Developed a new business overview presentation that included more accurate data and better met the needs of its audiences by conducting research and collaborating with colleagues-Delivered proposed design for new presentation to be given to graphic designer with instructions for next steps with the project-Corrected formatting and checked translations on HR ads received from European locations-Assisted with organizing and managing global communications meetings with 700+ attendees

-Managed all social media platforms, including Instagram, Twitter, Facebook, TikTok, and LinkedIn, curating content, copywriting, and developing posting schedule, which more than doubled engagement and follower count-Created an inventory of photos and videos to develop suite of advertisements reaching different demographics-Pitched company, founder, and products to various outlets for media coverage via HARO and Qwoted-Created and distributed press releases, resulting in press features on WBZ News Radio, MassLive, Spectrum News, WCVB Chronicle, and more-Utilized Shopify email marketing to send announcements and promotional content to customers subscribed to the company’s website, which directed traffic to the website and increased page visits and sales

Pawtucket, Rhode Island, United States

Answered phones, took customer orders, prepared pizzas, salads, and sandwiches, completed prep work, cleaned store, closed cash drawers, and made monetary deposit at the end of shifts

East Providence, Rhode Island, United States

Created one-minute videos to be posted on PieZoni's social media accounts, including YouTube. Took photos and videos and curated captions and hashtags to post on social media. Monitored all accounts, including interacting with users and dealing with customer complaints

Master Of Arts - Ma, Integrated Marketing Communication

Activities and Societies: Teaching Assistant - CJN 101 Workday Student Marketing Team MemberAccelerated Master’s program

Bachelor Of Science - Bs, Public Relations/Image Management

Education record

Activities and Societies: Field Hockey - 2019 Varsity Captain Model United Nations - 2019-2020 President National Honors Society Spanish.