Digital Media Specialist
San Diego, California, Us
The Digital Media Specialist is responsible for designing and developing multimedia solutions to promote and support the company’s social media, content marketing, email marketing, market research, and public relations efforts. Their graphic design and video marketing skills will be utilized to aid our efforts in creating a cohesive brand identity. Additionally, she will be responsible for managing RB social media accounts and generating social media content.Responsibilities:- Ideate and develop digital collateral to enhance lead generation for the marketing and sales departments; organize and manage media throughout the entire digital asset lifecycle- Understands creative sizes, specs, and knowledge of digital media programs- Produces/scripts/edits video content for social media marketing and web pages- Understands best practices for engaging with audiences on social media - Document relevant process workflows to understand pain points; implement standard processes and guidelines- Cultivating relationships with key influencers and organizations within the addiction treatment and mental health industries- Be on the cutting edge of the digital space by monitoring emerging digital media tools, trends, and applications; appropriately test and apply that knowledge to increase the user base and engagement online- Subscribing and reading up on the latest information and trends relating to addiction, addiction treatment, and mental health