- Brand Strategy: Develop brand strategies to promote brand growth and awareness through influencer ambassadors, media, brand partnerships and events- Campaign Launches: Leads creative direction and marketing strategy for campaigns including partnership announcements, events, product launches and promotions- Athlete + Influencer relations: Establishes strategic brand partnerships and collaborations with athletes and influencers- Public Relations: Owns endemic and non-endemic PR through meaningful media partnerships- Events: Builds strategic plan for global event program, including retail launches- People Management: Oversees day to day operations of direct reports

Manage internal marketing + creative teams on all projects from conception to final product Supervise outsourced partners including copywriter, digital marketing teams, email marketing team, ambassador and affiliate programs Create and align executive team on monthly, quarterly and yearly objectives and business goalsManage 30+ product launches and 10+ promotions per year from creative ideation to launchLead Influencer Program by sourcing talent, building contracts, managing deliverables and maintaining relationshipsLead creation of marketing calendar to support product launches, hit sales goals, highlight athletes, advertise promotions and other brand initiatives

The Digital Media Specialist is responsible for designing and developing multimedia solutions to promote and support the company’s social media, content marketing, email marketing, market research, and public relations efforts. Their graphic design and video marketing skills will be utilized to aid our efforts in creating a cohesive brand identity. Additionally, she will be responsible for managing RB social media accounts and generating social media content.Responsibilities:- Ideate and develop digital collateral to enhance lead generation for the marketing and sales departments; organize and manage media throughout the entire digital asset lifecycle- Understands creative sizes, specs, and knowledge of digital media programs- Produces/scripts/edits video content for social media marketing and web pages- Understands best practices for engaging with audiences on social media - Document relevant process workflows to understand pain points; implement standard processes and guidelines- Cultivating relationships with key influencers and organizations within the addiction treatment and mental health industries- Be on the cutting edge of the digital space by monitoring emerging digital media tools, trends, and applications; appropriately test and apply that knowledge to increase the user base and engagement online- Subscribing and reading up on the latest information and trends relating to addiction, addiction treatment, and mental health

Spearhead social campaigns with collaboration from PR, content marketing and optimization team to generate brand visibility through organic and paid strategies.Promote brand identity on social media and in the addiction treatment spaceManage four freelance writers and one intern by delegating tasks, budgeting, mentoring and creating new processes for projects.Manage three separate social media brands across four platforms. Increase following through organic and paid media tactics.Hosting and participating in weekly Twitter chats to build relationships with influencers, promote social good campaigns and research topics.Visualize & create graphics and videos for social media sites using various design platforms

Created & built design elements for Creative Vision's website redesignDesigned & advertised posters for company events Aided in the design of presentations to help spread brand awareness

Conceptualized & created Social Media content using Adobe Photoshop and IllustratorCurated Magnolia Pictures' social media pagesSpread awareness of upcoming films: White Bird In A Blizzard Frank Whitey: United States of America V. James J. Bulger Filth Life itself Happy Christmas