Grace Mukami Gachie Dipcipr, Mprsk, Mdmi Email and Phone Number
Award - winning public relations and brand communications strategist with over 10 years of proven capacity to conceptualize, plan and execute integrated strategic communication plans/campaigns that resonate with target audiences and drive organisational and market results.I love the thrill of a challenge, working on a project/initiative from a daunting beginning to completion, on time, to budget and exceeding targets.Expansive communication expertise honed over the fast-paced entrepreneurial environments in banking/financial services, investment banking, development, capital markets and affordable housing sectors.Proven track record of translating strategy into results by crafting and executing integrated communications plans targeted at diverse audiences, that meet brand and organizational goals. Adept at leading cross-functional teams, workstreams, budgets, scope of work and recruitment and management of brand and PR agencies, consultants, market research partners, ensuring quality and timely delivery of work. Proven ability in building and managing multi-stakeholder engagement/relationships and partnerships internally and externally for desired outcomes.Capacity to provide trusted counsel on reputational risk management, issues mitigation and crisis communication protocols.A result-oriented brand steward that stays abreast of developments and emerging issues for leverage to build thought leadership. Exceptional knowledge of leveraging national, regional, and international media relations networks to amplify the brand’s key messages. Excellent grasp of digital communication and application for brand positioning and visibility.Strong leadership skills with the capability to inspire and motivate teams and lead strategically and at pace in a multicultural environment. An astute brand steward looking for the next-level growth to craft and position strategic brand narratives on a regional and global scale, sooner than later.▶️ SPECIALTIES:Brand StorytellingIntegrated Communication Strategy Development & ExecutionCampaign Planning & EvaluationReputation MangementStakeholder & Partnerships EngagementDigital Communications Crisis and Issues ManagementSustainability ReportingMedia and Government RelationsInternal CommunicationEvent management▶️ MY NEXT STEPS:Sooner than later, to craft and communicate strategic brand narratives on a regional/global scale, in multifaceted communication roles with opportunities to learn and grow beyond my wildest dreams.You can reach me at Gmgachie@gmail.com
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Communication ConsultantLantern ComitasKenya -
Public Relations And Marketing Communications LeadTecnofin Kenya - The Pangani Affordable Housing Project Apr 2021 - PresentNairobi, Kenya▶️ Key Results1. Following a successful presidential launch in 2020, I convened a high-profile press conference for a National Address on the Progress of Affordable Housing at the Pangani Affordable Housing Project in June 2021, including a media tour of the project. This positioned the company as a top thought leader and trusted voice in the affordable housing space.2. Developed and implemented a national strategic communications plan to grow awareness, influence, visibility, and positioning with stakeholders such as media outlets, government ministries, county governments, NEMA, policy makers, and the public.3. Crafted and executed a campaign concept themed “There’s More Space for Your New Normal” leveraging the Work from Home new normal to create awareness of duplex houses, with a focus on women inclusion and the Kenyan diaspora. 4. Executed the integrated communications campaign through Content Strategies, Digital Communication (Paid search, SEO, Social media advertising, Google Ads), Media Relations, Stakeholder Outreach and Engagement, Billboards, Sponsorship, Referrals, Print and TV. Contributing to the uptake of 200 duplex units within a year.5. Managed the content creation and production of multi-media communication assets e.g., government documentaries, digital adverts, TV advert, a video tour of the project, online show-house tour and videography and photography of the project. 5. Planned and organized high-level events such as Presidential Launches, Media Tours, Public Participation Meetings, Open Days, and Press Briefings in partnership with stakeholders such as NEMA, government ministries, partner county governments, SDHUD and the Government Spokesperson’s office.6. Formulated and executed a proactive media interactions plan targeted at regional, and international media to build brand awareness and public education and facilitating media opportunities, securing speaking engagements, and participation in industry forums and publications.
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Head -Brand And Corporate CommunicationStandard Investment Bank Oct 2019 - Apr 2020In my role as Head of Communications and Corporate Affairs at Standard Investment Bank, the imperative communication and brand goal was to launch and create brand awareness and positioning for the new Global Markets Hedge Fund; Mansa X. ▶️ Key Achievements:1. Developed the go-to-market integrated strategic communications plan and executed a multimedia campaign, integrating both traditional and digital media, with a robust media relations and stakeholder engagement framework, which contributed to the Global Markets’ assets under management (AUM) growth from KES. 300 million to KES. 1.1 billion in six months.2. Achieved the reach and awareness objectives of the campaign by securing high value media interview slots to drive brand awareness of the Global Markets Division hedge fund “Mansa X” across digital, broadcast and print media (BBC, Bloomberg, Marcopolis, KTN, Kenyan WallStreet, Financial Fortune, Metropol TV, KBC, People Daily, Business Daily & The Standard). Leveraged a network of key press contacts with local and international press.3. Successful execution of the 25th anniversary milestone: stakeholder event, supplementary publication and thought leadership media interviews/positioning.4. Developed crisis preparedness plans and materials (holding statements, FAQs, and website, digital content) for quick containment and reduced negative impact.5. Led content development, messaging framework and positioning messaging for website, digital and social media communications assets, annual reports, financial communication, and newsletters.6. Leveraged digital PR leading to increased online mentions, website traffic, lead generarion, and SEO ranking, which contributed to the overall growth of revenue from the assets under management/portfolio.7. Developed and implemented the Executive Director’s internal and external communication strategy and management of public content; digital assets and social media for thought leadership and influence. -
Public Relations And Marketing ManagerSidian Bank Apr 2015 - Sep 2019Nairobi▶️ Key Achievements:1. Led the development and roll out of the integrated communication strategy that guided a successful rebrand and subsequent repositioning in the market within a budget of KES. 130 million, alinged to achieving Tier 2 Status.2. Managed the MD’s internal and external communication content; financial commentaries, change management communications, talking points, newsletters, annual reports, and all press content, to build a culture of collaboration and knowledge.3. Successfully launched a first of its kind, a KES. 10 billion Vehicle Purchasing Partnership with Uber and leveraged media relations to communicate the transformative impact on Kenyan Uber drivers with focus on women drivers. In collaboration with the Uber East Africa team, initiated customer service training for uber drivers to offer superior customer experiences. 4. Managed the launch, communication, engagement, operationalization, and relationship management of the bank’s partnerships; IFU, FMO, Oiko Credit, Uber, Medical Credit Fund, European Investment Bank, Sunculture, KNCCI and Strathmore Business School.5. Guided the bank’s leadership team in the crisis communication protocols and management of the NYS1 Funds Crisis as well customer and fiduciary issues. Served as reputational risk steward.6. Developed and implemented product communication plans on digital channels that improved uptake of VISA debit and credit cards by 50% by the bank’s customers and 98% uptake of VISA debit and credit cards by the bank’s employees.7. Championed the bank to participate and win industry awards such as KBA’s campaigns; SFI, “Kaa Chonjo,” Customer Satisfaction and Catalyst Awards. African Banker Awards – Best Emerging Bank -2016.8. Supported the Customer Experience function with content strategies for customer communication and call centre excellence to optimize brand and product awareness for superior customer experience. -
Account Manager - Public Relations & Strategic CommunicationsBsd Group May 2013 - Mar 2015NairobiI spearheaded development and implementation of PR & communication strategies for clients in capital markets (Nairobi Securities Exchange) , banking (Spire Bank & SBM Bank), VSO Jitolee▶️ Key Achievements:Account: NSE Rebrand & IPO Communication Campaign1. Developed and executed the Rebrand and IPO Communication Campaign which won MSK’s 2014 Best Brand PR Campaign.2. Managed the communications assets for the MD’s office and the Chair of the board; speeches, talking points, press releases, media training, media interviews and media briefs.3. Coordinated extensive awareness creation on the IPO across the target media channels, resulting in an oversubscribed IPO by 663%, the highest in the history of the NSE.4. Planned and executed two presidential events in 2014 for Nairobi Securities Exchange: Rebrand, IPO Launch and Self-Listing Ceremony events and managed presidential and ministerial protocols.Account: Kenya Association of Women Business Owners: Imarisha Biashara; Women, Government and Business Campaign. 1. Spearheaded the branding of the Imarisha Biashara Campaign through development of identity, naming the campaign and development of tagline; “Women, Government and Business.”2. Delivered a communication campaign that strategically profiled the Imarisha Biashara Campaign that elicited interest among women in business.Account: Voluntary Services Overseas (VSO Jitolee).1. Credibly profiled and communicated VSOJ’s shift in strategic mandate from aid to trade, through targeted messaging to bridge perception gaps between VSOJ and its target audiences.2. On the back of the shift from MDGs to SDGs, showcased the impact of VSOJ’s role of volunteerism in promoting socio-economic development via media forums, press releases, opinion editorials, and social media.3. Coordinated media visibility for VSOJ’s events: KCB partnership, National Conference on Children with Disability, International Day for Persons with Disability, and International Volunteers’ Day. -
Assistant Manager - Diaspora BusinessAbc Bank Group Mar 2012 - Dec 2012Nairobi, Kenya▶️ Key Achievements:1. Developed and implemented the diaspora marketing and communication strategies.2. Conducted an intensive diaspora customer education campaign which reduced customer complaints by 50% at ABC Bank. -
Communications And Events Marketing ExecutiveKenya Institute Of Supplies Management (Kism) Official May 2004 - Aug 2008Nairobi, Kenya▶️ Key Achievements:1. Achieved net profits of KES. 1 million per individual event and improved workshop attendance by 50%.2. Doubled workshop income from KES. 3million to 6million in 2006/2007 in addition to acquiring numerous new clients at KISM.3. Created an extra source of income by identifying the need to customize the training content to meet the needs of respective organizations through in-house workshop.
Grace Mukami Gachie Dipcipr, Mprsk, Mdmi Education Details
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Gri AcademyGri Sustainability Reporting Standards 2021 -
Cipr - Chartered Institute Of Public Relations -UkStrategy & Planning, Public Affairs, Content & Communication, Management, Measurement & Evaluation. -
Dm Strategy, Social Media Marketing, Website Optimization, Seo, Content Marketing, Google Analytics -
(Strategic Marketing, Advertising Strategy, Campaign Planning, Public Relations, Consumer Culture) -
Linguistics And Literature
Frequently Asked Questions about Grace Mukami Gachie Dipcipr, Mprsk, Mdmi
What company does Grace Mukami Gachie Dipcipr, Mprsk, Mdmi work for?
Grace Mukami Gachie Dipcipr, Mprsk, Mdmi works for Lantern Comitas
What is Grace Mukami Gachie Dipcipr, Mprsk, Mdmi's role at the current company?
Grace Mukami Gachie Dipcipr, Mprsk, Mdmi's current role is Communication Consultant.
What schools did Grace Mukami Gachie Dipcipr, Mprsk, Mdmi attend?
Grace Mukami Gachie Dipcipr, Mprsk, Mdmi attended Gri Academy, Cipr - Chartered Institute Of Public Relations -Uk, Digital Marketing Institute -Uk, Bournemouth University -Uk, University Of Nairobi.
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