I drive the formulation and execution of the overall retail strategy in enhancing member experience.Part of the role involves leading the identification and sourcing of products in line with the brand’s value on quality and sustainability.Besides overseeing new product launches, sales strategies development, merchandising display optimization as well as market research, I also spearhead the engagement and negotiation with third party brands for collaborative… Show more I drive the formulation and execution of the overall retail strategy in enhancing member experience.Part of the role involves leading the identification and sourcing of products in line with the brand’s value on quality and sustainability.Besides overseeing new product launches, sales strategies development, merchandising display optimization as well as market research, I also spearhead the engagement and negotiation with third party brands for collaborative partnerships.Concurrently, I also serve as Head of Babel Dance in overseeing the daily operations encompassing business planning, scheduling optimization, marketing and enrolment, event management along with financial management towards ensuring operational excellence of the dance school. Show less

Here, served as member of the senior management team in growing the Naelofar brand towards enhancing profitability.Besides leading the identification of lost opportunities, introduction of effective product merchandising and sorting system, I also conceived immediate strategies to transform dead stocks into sellable inventories.Apart from that, I developed and executed the product and sales strategies encompassing cross-channel collaboration, B2B channel management along with… Show more Here, served as member of the senior management team in growing the Naelofar brand towards enhancing profitability.Besides leading the identification of lost opportunities, introduction of effective product merchandising and sorting system, I also conceived immediate strategies to transform dead stocks into sellable inventories.Apart from that, I developed and executed the product and sales strategies encompassing cross-channel collaboration, B2B channel management along with ground events execution while overseeing business and operational planning, inventory management. performance monitoring, enquiries handling as well as contract negotiations.In the areas of key account management, I strengthened relationship with key accounts in understanding respective needs while maximizing product upselling opportunities.In addition to that, I also performed onboarding of potential and new B2B accounts while gathering customers' feedback to improve product quality and deliveries to increase sales opportunities.Lastly, I ensured all orders were fulfilled within 24 business hours from the wholesaler's purchased date. Show less

As a Marketing Strategist, I strategized and implemented omnichannel marketing campaigns for the Applecrumby & Fish and Applecrumby™ product portfolios.This involved overseeing marketing calendar management, content development, EDM and CRM, social media management, partnerships and collaboration, trade marketing, marketplace management, forecasting and ordering along with supply and logistics management.In addition to that, I also led the development of branding and… Show more As a Marketing Strategist, I strategized and implemented omnichannel marketing campaigns for the Applecrumby & Fish and Applecrumby™ product portfolios.This involved overseeing marketing calendar management, content development, EDM and CRM, social media management, partnerships and collaboration, trade marketing, marketplace management, forecasting and ordering along with supply and logistics management.In addition to that, I also led the development of branding and communication strategies, planning and execution of open house events.Lastly, I collaborated with various partners including social media influencers, confinement centers and hospitals to increase brand awareness. Show less

Here, I drove full cycle planning and execution of effective marketing strategies in accelerating revenue and market share growth of the Salvatore Ferragamo fragrance portfolio in Malaysia.This involved overseeing strategic planning, budgeting and forecasting, category management, stock ordering and monitoring, visual merchandising along with product launches.Besides that, l also led the conceptualization and roll out of A&P campaigns including online and offline advertising as… Show more Here, I drove full cycle planning and execution of effective marketing strategies in accelerating revenue and market share growth of the Salvatore Ferragamo fragrance portfolio in Malaysia.This involved overseeing strategic planning, budgeting and forecasting, category management, stock ordering and monitoring, visual merchandising along with product launches.Besides that, l also led the conceptualization and roll out of A&P campaigns including online and offline advertising as well as roadshows and promotion.Additionally, I formulated the brand expansion plans while providing training and coaching to the sales team and crew.Lastly, I kept abreast with the latest market trends, consumer preferences and competitive landscape Show less

Here, I spearheaded the development and implementation of omnichannel marketing and branding initiatives for the GrabTaxi, GrabCar, GrabHitch, GrabBike, and GrabDelivery brands across Malaysia, Singapore, Thailand, Indonesia, Philippines as well as Vietnam. This involved leading end-to-end conceptualization, execution and optimization of various marketing campaigns in achieving set objectives.Apart from overseeing brand management, market research, competitive analysis… Show more Here, I spearheaded the development and implementation of omnichannel marketing and branding initiatives for the GrabTaxi, GrabCar, GrabHitch, GrabBike, and GrabDelivery brands across Malaysia, Singapore, Thailand, Indonesia, Philippines as well as Vietnam. This involved leading end-to-end conceptualization, execution and optimization of various marketing campaigns in achieving set objectives.Apart from overseeing brand management, market research, competitive analysis, performance monitoring and improvement, budget management, and cost control, I also identified and forged strategic collaborations with potential partners.Lastly, I adopted the latest tools, platforms, and marketing techniques to drive market reach. Show less

I was hired to carry out conceptualization and implementation of an array of marketing campaigns to strengthen top-of-mind, brand value as well as sales conversions.This included market trends analysis, competitor activities monitoring, campaign management along with performance monitoring and reporting. Lastly, I performed monitoring of load factors of the China, Korea and Taiwan routes while collaborating with the revenue management team in identifying and addressing all… Show more I was hired to carry out conceptualization and implementation of an array of marketing campaigns to strengthen top-of-mind, brand value as well as sales conversions.This included market trends analysis, competitor activities monitoring, campaign management along with performance monitoring and reporting. Lastly, I performed monitoring of load factors of the China, Korea and Taiwan routes while collaborating with the revenue management team in identifying and addressing all issues. Show less

I started as an intern and was later offered a permanent post as Executive Media Planner where I performed the development of the annual branding plans along with conceptualization and execution of creative advertising campaigns for various clients towards increase sales and market shares.Additionally, I also carried out post-campaign reporting with detailed recommendations for all media buys.