Grace Pan, Phd Email & Phone Number

Brisbane, Australia

• Leader of the Strategy and Research Pillar within TEQ. Our team specialises in research and analysis of global economic impacts, market and aviation trends and consumer behaviour. We then identify opportunities that feed into strategy development using a suite of indicators.• Day to day activities include maintaining data integrity of TEQ, which is then the source of truth; taking a basket of indicators approach to track industry performance by integrating multiple data sources; maintaining pulse on consumers and stakeholders, and tracking marketing and events performance, including brand performance.

Shanghai, Hong Kong And Taipei

Key responsibilities• Developing international marketing strategies, overseeing all operational and marketing activities for the Asia Pacific Region (China, Hong Kong and Taiwan)• An integral part was also growing the overall objective of international visitation and expenditure to Queensland from these markets, in partnership with industry with a focus on sustainable yield.Achievements• Record high in visitation and overnight visitor expenditure (OVE) to Queensland. - i.e. reaching over $1billion in OVE in 2016, up by 250% compared with 2011. • Based on consumer trends in Taiwan, successfully redeveloped the marketing strategies for the Taiwanese market, and increased the previous decline in visitation to Queensland (down by 10%) in 2011-2012 to a new record of 15% in visitation in 2016.

• Driving innovative and sector expertise with consultation to the Sales and Marketing team.• Delivering key insights on how to enhance and maximize research studies to make the best use of investment.• Integrating a cross-functional work environment across the Global teams within IHG.• Budgeting and strategic planning for research development.

• Strategic planning and development.• Executive management of the Shanghai office, including leading the Shanghai Team. We provided integrated performance marketing services (Search Management, Social Media Marketing, Affiliate Marketing, Email Marketing and Digital Consulting).• Business development of the Shanghai clientele base.• Development and delivering the company’s Profit & Loss statements.

Gold Coast, Queensland, Australia

Teaching and convening the undergraduate courses and the postgraduate course; Managing a teaching team; Initiating and conducting research projects in travel and hospitality industry, including the Chinese outbound travel market to Australia.

Shanghai, China

Key responsibilities• Creation of the Travel and Leisure business unit • Lead the client solutions team to develop, maintain and grow a group of Travel and Leisure clients.• Develop and implement business growth plans for the business unit as well as delivering insightful, strategic and action-oriented research.• Build a network within the Asia Pacific offices, including Australia, Japan, Taiwan, Singapore, UAE and India to facilitate businesses development of all tourism related research topicsAchievements• Achieved 44% of growth in revenue after 12 months into the role and doubled the growth in revenue after 24 months into the role.• Successfully developed Nielsen strategic partnerships with PATA and initiated and developed the authoritative China Outbound Travel Monitor, a syndicated annual report. Clients include National Tourism Boards worldwide, travel retailers, luxury brand suppliers, financial institutions, airlines, and hoteliers. • A keynote speaker on travel and leisure at global conferences• A regional travel and leisure research consultant to advise other Nielsen offices in the Asia Pacific region on travel related businesses in the region. These offices include Australia, New Zealand, UAE, India, Korea, Japan, Hong Kong, Taiwan, Singapore, and Sri Lanka.

Phd, Tourism Marketing And Management

PhD these is entitled as Business Partnership Relationships in the Chinese Inbound Tourism Market to Australia.

Executive Education - General Manager Program

Master Of Business (Research), Tourism