Grace Pereski Mcalexander Email & Phone Number

Dalton, Georgia

• Led the development of weekly email and marketing campaign materials, including short videos and articles, which led to a 10% higher open rate than industry standard.• Developed and published digital training materials to over 2,500 members of the internal and external marketing sales staff through marketing materials, live webinars, and video content.• Designed the first Facebook content strategy for the Shaw Flooring Network which increased engagement by over 800%. • Developed a website for content management and a training portal which digitized the enterprise and increased the number of events held by 50%.• Researched, launched, and increased customer survey feedback over 5x the previous year.

• Increased sales by over 30% by leading the development of Distributor Sample Kits and marketing flyers to 350+ Wholesale Independent Distributors.• Spearheaded the Influencer Project which led to quality social media content from Pinterest’s top influencers and over 1.5 million impressions at 1/10 of the marketing ad budget.• Contributed to the development of McKee Food’s first e-commerce initiative and merchandise.• Presented research and strategic communication plans to business partners in marketing and sales.• Created Sunbelt Bakery coupons distributed to more than 25 million consumers• Systematized distribution and developed SOPs of Little Debbie, Drake’s, and Sunbelt new product sales samples to the entire 500+ field sales organization (FSO) and retail account executives • Managed $800,000+ in funding for Drake’s and Sunbelt brands • Effectively provided merchandising support to FSO regarding rack availability, ship status, order placement, replacement parts, and tracking

• Conducted media pitches to encourage product placement for food and beverage publications.• Secured public relations, social media, and blogger coverage of 3 grand openings in the Atlanta area.• Curated and measured content reach for 10+ social media accounts for top Atlanta restaurants.• Created media lists of bloggers, stylists, media contacts, and celebrity agents based on client needs.• Compiled weekly, monthly, and quarterly reports that monitored efforts to achieve marketing objectives.

Atlanta, Ga

• Conducted industry related research for the printing and sales industry• Constructed outlines for industry related blog posts• Aided in the selection of social media concepts and ideas

Athens, Ga

• Created marketing campaigns for local Athens businesses to meet business objectives• Identified target markets and new opportunities while conducting Qualtrics surveys for local Athens restaurants with over 100+ responses • Monitored reach and sentiment percentages using SocialMention and designed efficient suggestions for increasing customer conversion• Invented DIY blog post series that went viral on Pinterest with over 1k+ re-pins• Managed successful campaign that increased social presence by 25% in over 4 months

• Monitored inventory using Shopify of formal wear ($5,000+) each season with a turnover rate of over 80% • Assisted with selection and process of purchasing of formal wear merchandise • Created accounting system to maintain expenses and payroll• Generously assisted with customer shopping needs and promoted in-store events • Coordinated merchandise available for each season• Organized store displays• Created social media posts for store’s Instagram to engage the target audience

Athens, Ga

• Collaborated with group members to raise awareness and create materials for fashion show• Consulted with local businesses to support and raise capital for fashion show• Documented and edited materials including photography and video for fashion show and new member orientation • Aided in the selection of the name and theme of annual Fashion Show and elect new president

• Competed in a semester-long digital marketing competition involving 120 students on 24 teams• Coached and mentored by 8 veteran marketing professionals from Atlanta marketing firms• Tapped to leverage a $300k budget to help solve digital marketing challenge for Coca-Cola • Conducted research on brand’s operations, competitors, and target audience while creating social content

• Planned calendar events and procedures • Answered high volume of incoming calls and emails while also handling in-person requests• Organized procedures for testing assistant associates while maintaining events and calendar

• Helped design lesson plans for each individual classroom• Led and mentored students with coursework in English, Reading, Math and History• Coordinated with teachers to help keep classroom schedule up to date