Grace Shin Email and Phone Number

Vivace USA, Ruby Kisses Cosmetics, Ivy Beauty ● Social Media Growth & Engagement: * Managed Instagram account @vivaceusa_official, increasing impressions to 1.2 million (+137%) and brand reach to 554K accounts within 4 months, with 98.3% being non-followers. Led a 23% growth in followers and a 169% increase in engagement. * Managed Instagram account… Show more Vivace USA, Ruby Kisses Cosmetics, Ivy Beauty ● Social Media Growth & Engagement: * Managed Instagram account @vivaceusa_official, increasing impressions to 1.2 million (+137%) and brand reach to 554K accounts within 4 months, with 98.3% being non-followers. Led a 23% growth in followers and a 169% increase in engagement. * Managed Instagram account @rubykissescosmetics, boosting impressions to 962K (+1,121%) and brand reach to 343K accounts, 74.8% being non-followers, within 4 months—increased engagement by 169% and reels interactions by 73.1%. * Orchestrated social media campaigns, content calendars, strategies, and art direction for each brand, ensuring cohesive messaging and visual consistency.● TikTok Shop Launch & Affiliate Marketing: * Spearheaded a new B2C initiative for TikTok shop @ivybeauty.official, transitioning from a B2B parent brand managing 9+ personal care, cosmetics, and hair brands. * Strategic Product Curation: Selected and managed 10-15 key products from a catalog of over 2,000, involving comprehensive testing, troubleshooting, and planning for optimal consumer appeal. * Performance-Driven Content: Ran targeted ad campaigns on TikTok, leading to 2.5 million video impressions and doubling the account's followers from 5K to 10K within one month. * Led recruitment of over 10,000 content creators and affiliates using TikTok tools.● Paid Ads & Campaign Execution: *Strategically deployed multi-brand marketing campaigns across brands to over 4 million accounts, leveraging targeted ads on TikTok and Meta to drive brand awareness, accelerate follower growth, and boost product visibility.● Influencer Partnerships & Brand Ambassador Programs: * Recruited content creators and brand ambassadors, PR box distribution, brand product programs, creating content briefs and campaigns, and mass seeding initiatives. Show less

Climate Tech Startup sponsored by Columbia Technology Ventures. Collaborated closely with the CEO to successfully launch a pioneering climate tech startup. Played a pivotal role in establishing the company’s digital presence through comprehensive website design and development, content management, and email marketing.● Webinar Specialist & Digital Marketer: Led the planning, execution, and promotion of 8+ B2B webinars featuring prominent networks like Columbia Technology Ventures and… Show more Climate Tech Startup sponsored by Columbia Technology Ventures. Collaborated closely with the CEO to successfully launch a pioneering climate tech startup. Played a pivotal role in establishing the company’s digital presence through comprehensive website design and development, content management, and email marketing.● Webinar Specialist & Digital Marketer: Led the planning, execution, and promotion of 8+ B2B webinars featuring prominent networks like Columbia Technology Ventures and NVIDIA's Inception program.● Digital Strategy & Content Development: Established the company’s digital presence by launching the website, LinkedIn newsletter, and YouTube channel, while developing content strategies for webinars, incubator programs, and events.● Email Marketing & Campaign Management: Designed targeted email campaigns for webinar promotions, climate tech news, and company updates, boosting event attendance and engagement.● End-to-End Event Management: Managed all webinar aspects, including speaker coordination, live facilitation, and post-event follow-up, utilizing event platforms, social media, and SEO for content distribution.● B2B Event Promotion & Strategic Growth: Drove the company’s visibility within the climate tech community through multichannel digital marketing, fostering connections with industry experts, venture capitalists, and startups. Show less

●Grew Instagram @nanaswonderlandd followers by +400% in five months, from 1.4k to 9.1k followers, and generated social impressions to 944K views, engagement by 903%, and website clicks by +309% through social media.●Enhanced marketing performance and sales using CMS systems and AI tools like Manychat.com and Metricool.com to automate conversions, boost sales, drive website traffic, and connect links to landing pages. ● Produced high-quality, on-brand images for launches… Show more ●Grew Instagram @nanaswonderlandd followers by +400% in five months, from 1.4k to 9.1k followers, and generated social impressions to 944K views, engagement by 903%, and website clicks by +309% through social media.●Enhanced marketing performance and sales using CMS systems and AI tools like Manychat.com and Metricool.com to automate conversions, boost sales, drive website traffic, and connect links to landing pages. ● Produced high-quality, on-brand images for launches, advertising, social media, and website content.● Strategized and executed content calendars and pillars for short- and long-term business goals. Show less

● Executed 4 projects including food, event, and product photography. ● Photographed Spot’s new Spring/Summer ‘23 seasonal menu for Spot’s three NYC locations, including an exclusive breakfast menu and other editions. ● Created photography and social media content to drive Spot’s Instagram page of 58K followers. ● Provided high-quality digital assets for their website, social media, posters, and menu.

● Shot and delivered over 50 high-quality galleries with great customer satisfaction promptly.● Collaborated with a team of 10 senior photographers and videographers to create stunning portraits and images of the bride and groom.● Coordinated accurate tracking of wedding checklists, shot lists, and scheduled timelines on the wedding day.● Executed post-production and editing services using Adobe Lightroom CC, Photoshop, Photo Mechanic, and more.● Maintained in-house operations… Show more ● Shot and delivered over 50 high-quality galleries with great customer satisfaction promptly.● Collaborated with a team of 10 senior photographers and videographers to create stunning portraits and images of the bride and groom.● Coordinated accurate tracking of wedding checklists, shot lists, and scheduled timelines on the wedding day.● Executed post-production and editing services using Adobe Lightroom CC, Photoshop, Photo Mechanic, and more.● Maintained in-house operations, including backups, organization, and ensuring quality production services. Show less

● Creative for @charlesb.wangcenter.● Spearheaded social media initiatives, increasing audience reach by over +30,000% in threemonths.● Produced 40+ social media content, IG stories, posts, photos, and videos from past and current archives.● Independently managed all aspects of promoting 13+ programs.● Optimized content for different channels and audiences, ensuring consistency in brand messaging.● Developed, handled copywriting, and edited content across multiple… Show more ● Creative for @charlesb.wangcenter.● Spearheaded social media initiatives, increasing audience reach by over +30,000% in threemonths.● Produced 40+ social media content, IG stories, posts, photos, and videos from past and current archives.● Independently managed all aspects of promoting 13+ programs.● Optimized content for different channels and audiences, ensuring consistency in brand messaging.● Developed, handled copywriting, and edited content across multiple channels such as websites, blogs,and social media platforms.● Used analytics tools to measure the performance of content campaigns and adjust strategiesaccordingly.● Prioritized and executed tasks efficiently to meet deadlines, highlighting strong organizationaland time-management skills and demonstrating high autonomy and self-motivation. Show less

● Covered all events for the IYF US headquarters.● Lead photographer for the Christian Leaders Fellowship Conference (CLF) '20-'21 with over 2,000 attendees. ● Assistant photographer for the world-renowned Gracias Choir for their ‘20 Christmas Concert and Easter Concert.● Tour assistant photographer for the Gracias Choir Christmas Cantata and Easter Cantata ’19.● Ensured high-quality digital edits, color corrections, and cropped photos for all print and digital… Show more ● Covered all events for the IYF US headquarters.● Lead photographer for the Christian Leaders Fellowship Conference (CLF) '20-'21 with over 2,000 attendees. ● Assistant photographer for the world-renowned Gracias Choir for their ‘20 Christmas Concert and Easter Concert.● Tour assistant photographer for the Gracias Choir Christmas Cantata and Easter Cantata ’19.● Ensured high-quality digital edits, color corrections, and cropped photos for all print and digital distribution.● Collaborated with over 5 cross-functional teams on promotional, social, and editorial deliverables. ● Managed in-house studio sets and production projects for video, music, and virtual live events for YouTube, Zoom, and Facebook. Show less

- Managed a classroom of 20 school-aged children ages 7-10 years. - Tutored elementary students in math, science, reading, and writing.- Fundraised over $1000 to sponsor field trips for children through the summer camp's annual Bazaar. - Assisted with chaperoning and guiding students on field trips.