Grace Smith Email & Phone Number

Bristol, England, Gb

Wilmington, De, Us

Marketing Communications Specialist developing and executing integrated communication programs to drive business results. Managing promotional activities for EMEA for brands including Corian® Design, Tyvek® and Froth-Pak™, which protect and beautify residential and commercial construction.

Bristol, Bristol, Gb

Delivering with new high performing team consumer insight led communication and activation for consumers, shoppers and customers. Reviewing global market implementation to build and develop a Global Brand & Marketing Centre of Expertise, building on best practice marketing and improving consumer engagement capability.ACHIEVEMENTSUndertook a deep-dive analysis of the consumer journey, improving online and in-store touchpoints to optimise offline to online communicationo Introducing new digital quant research to optimise in store communication, increasing recognition +11% and purchase intent +9% Deployed the JPS brand utilising new brand guidelines and campaign collateral into Germany as the initial lead market; as part of a 360-degree approach: o Executed a “Test & Learn” metaverse execution to improve brand engagement through social advertising, CRM, and music influencerso Attained a 4-minute dwell time with 100% positive engagement. Improved ECRM communication and increased open rate by 27%o Secured over 1.5m influencer and social impressions in first monthDrove an innovative Davidoff influencer and social media in Saudi Arabia to enable brand amplification and CRM utilisation:o Secured £250,000 centrally funded investment to improve online to offline communications.o Increased social media and influencer reachLed the onboarding and management of new agencies Territory, Live & Breathe and Tag to support improvements and step change in marketing and capability. Delivering global toolkits for consistent market execution and supportEstablished the Best Practice forum to share more widely work across the business:o Share executional delivery across different markets with learnings from competitors and out of category Recognition as high performer put forward for the Dare to Lead programme to develop business leaders

Bristol, Bristol, Gb

Leading the Gauloises brand transition and Global Management from Central Brand Team to German cluster. Establishing new ways of working with a wide range of stakeholders and setting up framework to manage the brand. Ensuring clarity, transparency, commitment and plans in place to support market requirements with full resource and budget support.ACHIEVEMENTSManaged quantitative and qualitative research and applied insights to improve Likeability, Consideration and Purchase Intent metrics of a new campaign for the brand by <9%Drove the £5m brand investment from clear strategy, competitor analysis and funnel metrics to in market execution. Full marketing mix with national ATL (printed and digital), events and festival sponsorship, direct mail, point of sale and instore communication, website and digital. Delivering a market increase of 0.2%. Collaborated with the digital team to create an innovative online and offline campaign:o Attained 23% newsletter open rate against 17% PY and average website visits by 42% New packaging design validated with 15% increase purchase intent and implemented across Global footprint

Bristol, Bristol, Gb

Development and delivery of the strategic portfolio for JPS and P&S, which are Imperial Brand’s most significant tobacco brand’s, contributing in FY18 60bn sticks volume and 955mn GM. Developing globally relevant ranges, new launches and upgrades that deliver against emerging demand shifts, enhance equity and build quality. Planning and implementing complex global projects that support our brand strategy and are aligned with key stakeholders for development, market tests and scale up. Working with a wide range of team members across the business to align, plan and implement new initiatives. Leading the JPS equity team and our agency partner Proximity to develop and deliver campaign toolkits. Ensuring these are timed to align to the relevant initiatives, build on identified consumer insights and on learnings from consumer research.ACHIEVEMENTSNew innovative product and packaging implementation, learning and development to support growth in low tar. I established cross functional team to deliver against full two year roll out plan to replace 3.4bn volume of existing low tar portfolioNew crushball launch/development through identification of emerging demand shift and utilising consumer typology insights. Collaboration with cluster, agency and product development to deliver new innovation in 9 month timeframeDeveloping brand communication to support FY19 drumbeat initiatives. Leading on the development of the new Global toolkit. Assessing agency brief, work and development to research stage

Bristol, Bristol, Gb

Creation and ongoing review of 5-year brand plan and identification of key strategic challenges to support longer term drumbeat, market implementation and annual targets. Managing development and communication to core markets through Global Brand Meetings. Managing a team who oversee project tracking, budget management/planning, research requirements and Trade Mark/IPACHIEVEMENTSNew range development, partnering with Kazakhstan team. Taking the portfolio strategy through to the implementation of a new range. Maintaining ongoing relationship with the market to continue to review performance of our test launch, which led to 0.6% incremental volume increase in 6 months

Bristol, Bristol, Gb

Partnered with Global Innovation Consultancy Happen to take insights through to concepts and first stage review of potential with the consumer and within the business for scale and growth. Developed business cases, rational and presented to senior cross functional forum to gain agreement for required investment to support innovation pipeline. Led on 3 year innovation and product initiative pipeline across portfolio of Global brandsACHIEVEMENTSRegularly presenting and engaging key stakeholders at the Innovation Forum to feedback Innovation developments and the required input that was necessary from other teams Initiating workshops, co-ordinating project teams and consumer research to investigate innovation platforms and to create innovative concepts for future development and consumer validation Analysis of consumer research, trends and external information to embed knowledge into consumer proposition packs. These provide a context and learning for the brand teams to utilise when activating innovation within their portfolio. Utilising the best practice and learning by working with Davidoff team to support the development of a new packaging format within their portfolio and project managing the new development from trials through to launch and roll outAddressing quality issues and implementing solutions within the business to address costs and working with our suppliers and Print Production to implement the solutionDeveloping a new role within the business, engaging with and creating networks most specifically with: Product Development, Manufacturing Innovation, our factories and their production planning teams.

Bristol, Bristol, Gb

Co-ordinated Brand projects and managed these from the initial concept development through to research, packaging/print development to launch planning and execution. Liaised and guided communication relevant to Brands via Trade Marketing and Travel Retail teamsACHIEVEMENTSLaunching the new Richmond pack design across the entire range, a project involving a wide range of stakeholders and significant investment. The project developed over a period of 18 months and involved business functions from product planning, business insights, forecasting, manufacture and sales force. I have also worked closely with Amcor and the print development team to develop the pack and finish. Developing Richmond Superslims as a niche offering following in-depth research to understand an emerging market sector, the target consumer and their occasion based needs. I instigated working with a well renowned London agency to deliver appropriate concepts and then redevelop based on research findings. I have been involved in project planning through to final production and in supporting the launch/distribution strategy that aligns the brand to our identified target segment

Nottingham, Nottinghamshire, Gb

Developing the marketing and communication of a leading commercial property agency in the East Midlands and managing a range of events, exhibitions and corporate hospitality. Engaging with the Directors of the firm to create and implement a marketing strategy for the business.ACHIEVEMENTSWorked with and influenced senior staff across the three offices to enhance the marketing position as a key business function. Delivering regular reports/updates and approving initiatives at board meetingsDeveloped the marketing strategy to integrate marketing activities and campaigns in line with business objectives. Tracking the success of work to embed learning in to the future plans and budget spend Built ongoing relationships with target media contacts and liaised with a range of clients to get articles approved ensuring a substantial increase in the press coverage for the firm Developed collaborative opportunities with key clients, which led to Lloyds TSB and the Bank of England presenting at Innes England events Produced a regular internal newsletter to provide all staff with updates and embed the success of key marketing activities and their impact on the businessInitiation and management of a complete refresh of the brand to challenge the traditional reputation of the company and refocus on confidence, expertise and modern thinking. Managed the use of all corporate branding to ensure consistency

I took on the newly created position of Marketing Manager, which provided an opportunity to fully develop the marketing, communication and promotion of a small but rapidly growing not-for-profit organisation. I arranged and attended regular overseas exhibitions.ACHIEVEMENTSRegular meetings with external partner organisations’ allowed us to create working partnerships with UK Trade and Investment and the Society of British Aerospace and opportunities for joint marketing initiatives Tasked with additional project management responsibilities including the promotion and management of a specific marketing support programme funded by the public sector, meeting set targets and formally reporting back to the East Midlands Development Agency Worked with a creative team to produce an e-newsletter template that could be updated internally to produce a regular information stream to highlight key activities, events, publications and allow response via email and links to relevant web pages

Bachelor Of Arts (Ba), Industrial And Product Design

Cim Digital Diploma In Marketing

Postgraduate Diploma In Marketing

Professional Diploma In Marketing

Education record

Cim Professional Diploma In Digital Marketing

Cim Postgraduate Diploma In Marketing And Professional Diploma In Marketing

Bachelor'S Degree, Industrial And Product Design