Grace Souza Email & Phone Number

Chatsworth, Callifornia

Organized and conducted all tradeshows to promote company and generate sales leads. Built and maintained relationships with outside vendors while bargaining contracts. Set out space, marketing collateral, hotels, and equipment rental in collaboration with supplier-partners. Offered recommendations for continuous improvements for all booth properties and convention assets. Prepared budgets for individual show to present all brands in coordination with brand managers, merchandising, and sales managers. Initiated, planned, and executed controlling and closing of projects by partnering with key suppliers.Key accomplishments:● Supported 3500 national retailers by creating and implementing company brands’ retail store signage.● Designed new hanger program for retail stores to promote brands and executed out of home (OOH) advertising to maximize brand awareness.

Chatsworth, California

Promoted positive brand and company image in coordination with teams. Ensured alignment of work with brand and regulatory guidelines by overseeing marketing campaigns with legal and personnel staff. Conducted market research and competitive analysis to understand customer requirements. Contributed to the development of Omni-channel marketing strategy by collecting ongoing competitive insights, customer data, and zeitgeist trends in collaboration with Brand Marketing leaders. Promoted and strengthened brand value by developing product messaging opportunities. Organized messaging and go-to-market plans for key products.Key accomplishments:● Designed, developed, and rolled out new medical apparel Brand, Heart Soul.● Planned and orchestrated retail store events to promote brand awareness.● Positively represented and promoted the HeartSoul Brand. ● Oversaw seasonal photoshoots for Brand Ambassador.● Introduced first fixture program to carry HeartSoul brand and bring revenue in ordering of apparel.

Chatsworth, California

Maintained 400+ e-commerce sites for retailers, including monitoring online marketing, preparing printed material, and updating promotional calendars through integrated campaigns and promotional offers. Evaluated performance and made changes to enhance retention/conversion using web analytics tools. Developed e-commerce sites to promote brands in collaboration with design team. Prepared and carried out email marketing campaigns. Boosted campaign performance by A/B and multivariate testing techniques. Devised email engagement strategies to increase subscribers, call-to-action, and decrease email opt/outs. Upgraded mass email communication calendars to optimize communication.Key accomplishments:● Maximized monthly online revenue by executing SEO techniques and PPC strategies.● Launched retail loyalty program for nurses to earn points in collaboration with IT staff.● Developed and gift with purchase program for all retailers coordinating with sales team.

Pmp Boot Camp Certification

Certified Medical Terminology And Transcriber, Medical

Office Administrator