Digital Marketing Specialist
-Developed and implemented comprehensive digital marketing campaigns to promote sorority events, philanthropy, and recruitment initiatives on Instagram for over 15,000-Utilized Instagram Insights and third-party analytics tools to monitor, analyze, and report on performance metrics such as follower growth, engagement rates, and content reach, informing data-driven adjustments to the marketing strategy-Spearheaded the development and execution of an Instagram-focused marketing strategy to enhance the sorority's brand visibility, member engagement, and recruitment efforts