Planned and managed production and execution of web and email marketing campaigns designed to acquire new customers, engage/retain current customers and drive revenue. Acted as liaison across internal departments and vendors to coordinate online marketing campaigns. Performed analysis on Web traffic and email response rates to support strategic business decisions.• Increased online sales leads (upgrades) up to 30% year over year by strategically targeting relevant email marketing campaigns to existing customer segments.• Optimized email performance up to 50% by closely monitoring metrics (open, click, conversion, opt-out rates) and making adjustments, as well as by conducting A/B tests.• Took ownership of email marketing program for San Antonio, expanded to ownership of Texas region’s program, and eventually to the Western U.S. region (including Ohio and California), encompassing 5M+ active customer email accounts.• Generated supplemental cash revenue (non-subscription) through San Antonio Road Runner websites within the first year with no expense budget by strategically partnering with websites such as Pollen.com and Mindleaders.com. Built San Antonio websites initially by hand-coding HTML on Notepad.

Provided analytical support for Air Force Engineering Program. Employed knowledge of appropriate software applications to complete analyses and document results.• Contributed to corporate business expansion leading to successful awards of over $80M by serving as primary integrator and co-editor of proposals.• Designed an intranet with integrated online database access to support the Air Force C-130 Avionics Modernization Program (AMP) and Air Force Special Operations Command. Conducted C-130 AMP cost analysis through research and compilation of detailed estimates.• Completed a thorough Year 2000 (Y2K) assessment of all avionics and support equipment for AFSOC aircraft, maintaining and customizing the Y2K database in MS Access.

Provided engineering analysis support for the Navy Aircraft Survivability program.• Conducted comparative functional assessment of simulation models written in FORTRAN code, leading to DoD-wide adoption of assessment results.• Performed parametric studies of deceptive electronic countermeasures and maneuvers against air defense systems to increase effectiveness of the latest Navy fighter, using a simulation model in a UNIX environment.