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A dynamic Leader with 17 Years of Success in Business Operations: Accomplished co-founder with a proven track record in building a native DTC brand, leveraging growth and operational strategies to achieve $2.3M in revenue within three years. Adept at driving business initiatives and implementing processes that deliver exceptional customer experiences and achieve organizational goals.Operational Strategist: Expert in developing and executing strategic plans that interconnect departments, ensuring seamless operations and alignment with company financial and vision goals. Delivers impactful solutions that enhance efficiency and drive sustainable growth positioning the organization to achieve hundred-million-dollar revenue goals. Spearheading a comprehensive overhaul of processes spanning manufacturing, supply chain, logistics and fulfillment reducing inefficiencies and improve cross functional communication to ensure timely deliveries for B2B and D2C customers
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Chief Operations OfficerMina BaieUnited States -
EntrepreneurConfidential - Mar 2024 - Present
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Director Of OperationsCult Gaia Apr 2022 - Mar 2024Los Angeles , Ca, Us- Led process re-engineering to optimize end-to-end operations, achieving 90% on-time deliveries.- Supervised RTW team, focusing on process optimization, timelines, milestone achievements, and resource management.- Developed company-wide calendar for cross-functional collaboration and operational continuity.- Revised SOPs for thorough training of new hires, reducing staff turnover below industry standards.- Established departmental KPIs to ensure accountability, cross-functional alignment, and revenue targets. - Gained comprehensive understanding of six key departments to minimize miscommunication and enhance efficiencies.- Implemented training and support for effective PLM and ERP system utilization, enhancing staff engagement.- Mentored and developed a high-performing team, elevating individual and team performance.- Managed financial metrics, logistics, warehouse operations, and multimillion-dollar budget. -
CooHolden Jun 2021 - Apr 2022Los Angeles, California, Us- Cultivated an organizational culture that prioritizes self-reliance and accountability, establishing monthly, quarterly, and annual (KPIs) to track and financial goals and profitability.- Conducted a thorough review of major cost centers to identify and implement opportunities for overhead reduction, while upgrading technology systems to enhance inventory tracking, achieving 100% visibility on inventory quantity, value, and cost.- Overhauled the current global logistics strategy, transitioning from fragmented supply chain operations to a unified, comprehensive vendor solution to ensure visibility, efficiency, and timely shipping to customers.- Developed and maintained robust relationships with key stakeholders, including suppliers, manufacturers, and retail partners, to create and nurture mutually beneficial partnerships and streamline operations.- Designed and executed a strategic plan for significant domestic and international DTC growth, aiming to achieve an ambitious revenue target of $8M by leveraging PR, organic and paid marketing strategies to expand market reach and brand visibility. -
Co-Founder / Coo / EntrepreneurLth Jkt Jan 2016 - Jun 2021Venice, Ca , Us- Authored organization functional roles and set accountability creating KPI’s to ensure strategic alignment to achieve the goals of start-up to $2.3M with profitability.- Developed standardized operating procedures (SOPs) to foster accountability and cohesion within the team. These measures aimed to facilitate the company's strategic shift from a 60% wholesale business model to regaining its position as a predominantly direct-to-consumer (D2C) brand, accounting for 70% of sales. The overarching goal was to achieve a blended initial markup of 65% across all product lines and sales channels.- Conducted a comprehensive analysis of customer service departmental strengths and weaknesses to develop clear and actionable processes). Towards reducing the annual product return rate from 35% to a more manageable level of below 22%- Identified and capitalized on key business drivers to maximize sales and ensure attainment of financial objectives. This involved strategically introducing two complementary product lines to broaden the brand's appeal and amplify its growth plans. The goal was to expand the customer base and facilitate an ambitious annual growth rate of 30% YOY.- Cultivated strong relationships with outsourced consultants and vendors, fostering lasting partnerships. Leveraged these relationships to secure a $100,000 credit line for the company, despite lacking an established credit rating. Demonstrating effective negotiation skills and the ability to build trust with external stakeholders.- Oversaw the implementation and management of financial measures and company-wide reporting systems. This involved establishing robust processes for tracking key performance indicators, analyzing financial data, and generating comprehensive reports to facilitate informed decision-making and ensure transparency across the organization. -
OperationsVie Active Inc Jan 2015 - Jan 2016Venice, Ca, Us
Grace Branton Skills
Grace Branton Education Details
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University Of Nevada, RenoAdvanced Business Management -
Edith Cowen UniversityComputer Science
Frequently Asked Questions about Grace Branton
What company does Grace Branton work for?
Grace Branton works for Mina Baie
What is Grace Branton's role at the current company?
Grace Branton's current role is Chief Operations Officer.
What is Grace Branton's email address?
Grace Branton's email address is gr****@****aia.com
What is Grace Branton's direct phone number?
Grace Branton's direct phone number is +131089*****
What schools did Grace Branton attend?
Grace Branton attended University Of Nevada, Reno, Edith Cowen University.
What skills is Grace Branton known for?
Grace Branton has skills like Product Development, Leadership, Project Management, Powerpoint, Management, Customer Service.
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