Grace Canfield Email & Phone Number

Washington, DC, US

• Leads the Global Forest Watch Pro product:
• Drives product strategy to ensure that user needs are being met
• Leads a team of product specialists, designers, and engineers
• Oversees all aspects of product development and operations

Falls Church, VA, US

• Ships large-scale SaaS products and websites with $xx million of yearly revenue. Leads up to 8-person cross-functional teams while managing simultaneous workflows and consensus-building with diverse stakeholder groups.
• Directly manages 3 PMs and assists with leadership of 15-person PM team. Conducts 1:1s, career growth discussions, annual performance reviews, recruiting assessments, and employee onboarding.
• Drives company operations process improvements, including conceptualizing and creating a centralized PM system in Notion and rolling it out to multiple teams.________________________________OVERFLOW (B2B + B2C SaaS
• video game economy management)
• In 5 months, delivered alpha version of game economy management platform that Overflow used to secure $x million in seed funding.
• Worked with company founders to define features, create user story map, and define future product vision. Tasked designers and developers, led manual QA testing, and created handoff plan and.

Falls Church, VA, US

• HAMILTON COMPANY (B2B
• medical equipment manufacturer)
• Launched a B2B e-commerce system in 11 months to support xxk monthly users and 3k+ products, resulting in a 21% increase in customer purchase rate.
• Managed iterative data modeling, data migration, design, development, and phased launches.Prioritized features based on business goals and customer needs, documented requirements, and oversaw post-launch feature.
• Facilitated stakeholder presentations and successfully navigated competing feedback from different teams.________________________________MASSACHUSETTS GENERAL HOSPITAL (B2C
• non-profit)

Falls Church, VA, US

• BRONX ZOO + WILDLIFE CONSERVATION SOCIETY (B2C
• non-profit)
• Shipped a custom ticketing system and 7 websites, totaling $xx million in yearly revenue.
• Delivered a custom e-commerce system for Bronx Zoo + sibling sites, resulting in 13% increase in revenue per checkout session and 15% improvement in checkout conversion rate.
• Managed Bronx Zoo ticket-purchasing optimization, resulting in a 52% increase in revenue per session. Oversaw data analysis, A/B testing, and development of subsequent improvements.
• Launched an in-park mobile app MVP for zoo visitors in 14 weeks; oversaw user research and enhancement recommendations.

• Contributed to strategic planning using market trends and competitive analysis to inform direction of a multi-channel event communication product.
• Oversaw feature development and maintenance; monitored product analytics.
• Managed a monthly cycle of product content and advertising across multiple platforms (mobile/tablet apps, web, print, social media, email).

Hagerstown, MD, US

• Managed the simultaneous development of multiple client Drupal-based websites with aggressive timelines.
• Developed schedules, assisted with wireframe development, managed workflow, and resolved issues for all projects and resources.
• Managed resourcing and productivity for a team of four HTML/CSS/JQ front end developers and PHP/.net software engineers.
• Organized and presented information to production teams at project launch.
• Scheduled and ensured prompt completion of service tickets and bug fixes.
• Served as the main point of contact for clients.

Hagerstown, MD, US

• Coordinated and managed Wordpress-based website development processes.
• Provided email and website technical support to clients.
• Assisted in managing employee productivity.

Huntingdon, PA, US

• Wrote three-year strategic plan for Marketing Department.
• Trained & created documentation for student graphic designers.
• Designed marketing materials for publication in Juniata College print materials using Adobe InDesign, Photoshop, and Illustrator.
• Photographed portraits and events for use in Juniata marketing materials.
• Wrote press releases and Q&A’s for use in Juniata publications.

Huntingdon, PA, US

• Managed equipment and payroll budgets
• Managed simultaneous projects and production teams
• Promoted from Production Assistant based on performance and seniority

Huntingdon, PA, US

• Art Director for 3 Juniata College TV commercials
• Produced and directed broadcast and web-delivered marketing videos for Juniata College
• Assisted in production with general marketing video projects

US

• Managed food and concessions budget for cast and crew
• Aided in other production-oriented tasks on location in Orbisonia, PA