Grace Casey Email & Phone Number

Armonk, New York, Ny, Us

Chicago, Il, Us

San Francisco, California, Us

Founding member of Helio Business Development Team, reporting directly to the VP of Sales and Marketing.Outbound-Researched potential clients in the Enterprise and Mid Market CPG sector, identifying key buyers and creating target lists to penetrate Corporate Development, Innovation, Brand Management, and Insights centers at companies like Coca Cola, Unilever, Colgate, Campbells, Church & Dwight, and Mars.-Generated and nurtured an outbound contact database of >6000 ideal prospects across Enterprise CPG Sector. -Personally built account plans for named enterprise accounts to inform prospect lists and campaigns, resulting in industry benchmark beating open rates of >30% and an average click-through rate of 15%.-Generated 31 meetings with ideal prospects for Enterprise Sales Directors, resulting in 11 opportunities and 2 closed won deals, for an average of 1 meeting booked per week and $50k per deal, totaling $100K in new revenue. Inbound-Triaged all inbound demo requests, based on real-time evaluation of customer segment, persona, the intensity of their need, and Helio’s fit, booking meetings on behalf of Enterprise Sales Directors. -Triaged and nurtured inbound content downloads, prioritizing Ideal Customer Personas (ICPs) by subscribing to customized welcome campaigns, including personalized BombBomb videos. -Managed tradeshow booth presence including real-time qualification of leads and demos of Helio. Tradeshows included: Expo East, Expo West, Nosh, and Bevnet.-Led post-lead nurturing initiatives, ensuring each contact had a custom nurture plan, either automated or personalized. Special Project - Direct Sales for Emerging CPGs-Built new business by uncovering client business needs and articulating and demonstrating the value of our solutions, resulting in two net-new contracts with Emerging CPGs.

Chicago, Illinois, Us

Frankfort, Il, Us