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Learning makes me happy. Solving a problem satisfies me. Collaborating fulfills me. This is why I do what I do. I'm seeking an opportunity that leverages my strategic acumen and operational expertise in advancing organizational objectives. I'm an accomplished senior-level marketing leader with a proven track record of creating and driving customer-obsessed programs, rooted in data and strategic insights. I have exceptional leadership skills in cross-functional collaboration and team growth. And I'm an expert in exceeding marketing goals, optimizing ROI, and acquiring new customers. Throughout it all, I have instilled a people-first approach that is committed to driving results collaboratively, while always making time to laugh.SpecialtiesStrategic Leadership | Cross-functional Collaboration | Operational Excellence | Data-Driven Decision Making | Executive Communications | Team Leadership and Growth | Go-to-Market | Program Analysis and Optimization | Integrated Marketing | Marketing Strategy | Digital Marketing | Agency Relationship Management | Budget Management
Microsoft
View- Website:
- microsoft.com
- Employees:
- 10
- Company phone:
- 0124 415 8000
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Integrated Marketing And Content Lead | SecurityMicrosoft Sep 2024 - PresentRedmond, Washington, Us
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Marketing Consultant To Microsoft | Content Strategy For SecuritySimplicity Consulting Mar 2024 - Aug 2024Kirkland, Wa, UsDevelop and manage content strategy for Data Security, Modern Security Operations, Threat Protection, and Security Thought Leadership integrated marketing programs in Global Demand Center to drive leads and program engagement, collaborating across creative and operations teams, agencies, and integrated marketing program leads. -
Gtm Director | SustainabilityMicrosoft May 2022 - Jul 2023Redmond, Washington, UsDrove awareness and sales of Sustainability capabilities at Microsoft and Microsoft Cloud for Sustainability through development and operationalization of go-to-market plan for Sustainability and Microsoft Cloud for Sustainability for North America. Led cross-functional operational team to develop strategy and operationalization of plans and enablement of sellers to land narrative with customers.• Drove pipeline and enabled and educated a team of sellers to land the Microsoft Sustainability story and product• Developed co-enablement and co-marketing plans with our partner GTM team and solutions architects
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Integrated Marketing Lead | Sustainability And Digital Transformation ProgramsMicrosoft Nov 2019 - May 2022Redmond, Washington, UsAcquired and nurtured customers through development and operationalization of customer engagement programs. Led cross-functional team to develop strategy and operationalization of plans and track and optimized performance.• Created and launched new Sustainability engagement program, including developing personas and customer journeys, resulting in a 500% growth of leads in 7 months. • Drove 198% more opens and 144% more total clicks of Digital Transformation monthly newsletters through testing and continual optimization.
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Retention Marketing | Catalog & Direct Mail ProgramNordstrom Sep 2016 - Jun 2019Seattle, Washington, UsOwn and drive vision and results of catalog & direct mail program for Nordstrom.com and Full-Line Stores. Lead team collaboratively across creative, database, analytics, production, brand, segment and lifecycle teams, including consistent communication with and buy-in from EVP/VP Marketing.• Turned around negative-ROI to profit-generating program through optimization of target segmentation, thoughtful re-sizing of program, format updates for cost-efficiencies, and continual testing -
Acquisition Marketing | Shoe DivisionNordstrom Sep 2014 - Aug 2016Seattle, Washington, UsDrove acquisition, demand, and awareness for Young Customers (Millennials), Men’s, Kids’, and UGG Shoes through developing marketing strategy for Full-Line Stores and Nordstrom.com across all marketing channels, including digital advertising, PR, social, events, etc., and collaborating with DMMs & GMM, from briefing to development, execution and reporting.• Led and developed acquisition of Millennial customers through one major innovative effort that resulted in 90+% redemption rate of gift cards, 60% increase in Snapchat followers, and 243M earned impressions
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Brand Marketing | Group Media ManagerNordstrom Jan 2013 - Aug 2014Seattle, Washington, UsLed media strategy and planning to drive acquisition and awareness for e-commerce and in-store across traditional and online media, from briefing to development, execution and reporting.• Consistently exceeded KPI benchmarks while managing 20+ campaigns at any one time• Marketing Dream Team Awards for cross-functional work on TopShop aimed at Millennials and Sarah Jessica Parker brand/product campaign launch
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Global Advertising | Sr. Global Media ManagerMicrosoft 2008 - 2012Redmond, Washington, UsLed global media strategy, integrated planning and global execution for major Windows Phone and Windows consumer launches, utilizing TV, digital, social, mobile, search, custom, experiential, print, and OOH media while collaborating across creative, brand, production, retail, web, research, PR, social, events, and product marketing disciplines. Microsoft Team MVP Awards• Exceeded unaided awareness campaign goal by 25% through driving media strategy development and campaign execution. Microsoft Gold Star Award• Managed digital campaign that drove 25% additional media value through negotiation for publisher-developed mobile applications and promotions. Microsoft Individual MVP Award
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Global Advertising | Global Media ManagerMicrosoft 2007 - 2008Redmond, Washington, Us• Drove global media brief for Windows Mobile campaign for US, Japan, and Western Europe markets in order to gain learnings for future campaign improvement. Microsoft Individual MVP Award
Grace Clack Skills
Grace Clack Education Details
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University Of OregonJournalism & Communications
Frequently Asked Questions about Grace Clack
What company does Grace Clack work for?
Grace Clack works for Microsoft
What is Grace Clack's role at the current company?
Grace Clack's current role is Integrated Marketing Leader.
What is Grace Clack's email address?
Grace Clack's email address is gr****@****ail.com
What is Grace Clack's direct phone number?
Grace Clack's direct phone number is +165079*****
What schools did Grace Clack attend?
Grace Clack attended University Of Oregon.
What skills is Grace Clack known for?
Grace Clack has skills like Integrated Marketing, Media Planning, Budget Management, Media Strategy, Digital Marketing, Cross Functional Teamwork, Agency Management, Campaign Management, Campaign Analysis, Campaign Optimization, Integrated Campaign Development, Campaign Execution.
Who are Grace Clack's colleagues?
Grace Clack's colleagues are Stella Zipir, Steve Job, Mustafa Jama, Manas Kapoor, Mba, Ms, Saakshi S., Siekhuoy Hout, Rajan Khehra.
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