Grace Clack Email & Phone Number

Redmond, Washington, Us

Kirkland, Wa, Us

Develop and manage content strategy for Data Security, Modern Security Operations, Threat Protection, and Security Thought Leadership integrated marketing programs in Global Demand Center to drive leads and program engagement, collaborating across creative and operations teams, agencies, and integrated marketing program leads.

Redmond, Washington, Us

Drove awareness and sales of Sustainability capabilities at Microsoft and Microsoft Cloud for Sustainability through development and operationalization of go-to-market plan for Sustainability and Microsoft Cloud for Sustainability for North America. Led cross-functional operational team to develop strategy and operationalization of plans and enablement of sellers to land narrative with customers.• Drove pipeline and enabled and educated a team of sellers to land the Microsoft Sustainability story and product• Developed co-enablement and co-marketing plans with our partner GTM team and solutions architects

Redmond, Washington, Us

Acquired and nurtured customers through development and operationalization of customer engagement programs. Led cross-functional team to develop strategy and operationalization of plans and track and optimized performance.• Created and launched new Sustainability engagement program, including developing personas and customer journeys, resulting in a 500% growth of leads in 7 months. • Drove 198% more opens and 144% more total clicks of Digital Transformation monthly newsletters through testing and continual optimization.

Seattle, Washington, Us

Own and drive vision and results of catalog & direct mail program for Nordstrom.com and Full-Line Stores. Lead team collaboratively across creative, database, analytics, production, brand, segment and lifecycle teams, including consistent communication with and buy-in from EVP/VP Marketing.• Turned around negative-ROI to profit-generating program through optimization of target segmentation, thoughtful re-sizing of program, format updates for cost-efficiencies, and continual testing

Seattle, Washington, Us

Drove acquisition, demand, and awareness for Young Customers (Millennials), Men’s, Kids’, and UGG Shoes through developing marketing strategy for Full-Line Stores and Nordstrom.com across all marketing channels, including digital advertising, PR, social, events, etc., and collaborating with DMMs & GMM, from briefing to development, execution and reporting.• Led and developed acquisition of Millennial customers through one major innovative effort that resulted in 90+% redemption rate of gift cards, 60% increase in Snapchat followers, and 243M earned impressions

Seattle, Washington, Us

Led media strategy and planning to drive acquisition and awareness for e-commerce and in-store across traditional and online media, from briefing to development, execution and reporting.• Consistently exceeded KPI benchmarks while managing 20+ campaigns at any one time• Marketing Dream Team Awards for cross-functional work on TopShop aimed at Millennials and Sarah Jessica Parker brand/product campaign launch

Redmond, Washington, Us

Led global media strategy, integrated planning and global execution for major Windows Phone and Windows consumer launches, utilizing TV, digital, social, mobile, search, custom, experiential, print, and OOH media while collaborating across creative, brand, production, retail, web, research, PR, social, events, and product marketing disciplines. Microsoft Team MVP Awards• Exceeded unaided awareness campaign goal by 25% through driving media strategy development and campaign execution. Microsoft Gold Star Award• Managed digital campaign that drove 25% additional media value through negotiation for publisher-developed mobile applications and promotions. Microsoft Individual MVP Award

Redmond, Washington, Us

• Drove global media brief for Windows Mobile campaign for US, Japan, and Western Europe markets in order to gain learnings for future campaign improvement. Microsoft Individual MVP Award