Grace Williams Email & Phone Number

Indianapolis, In, Us

BLASTmedia was acquired by PAN in June 2024. BLASTmedia is now PANBlast.With more than a decade leading comms for B2B tech brands, Grace oversees client relations, working with account teams and client partners to build impactful public relations programs. Using data on open rates, placements, and OKR completion, she also leads PANBlast in developing best practices and training to ensure successful campaigns. Grace leads PANBlast’s pro bono efforts, supporting minority-owned organizations, and is a member of the agency’s DEIB committee. She’s big on live music and enjoys hiking through Indiana’s state parks and working on her 100-year-old bungalow in Indy.

Indianapolis, In, Us

- Responsible for client retention and expansion. In 2023, our NPS was 81 & we’re the #1 PR agency on G2. - Advise account teams on major client milestones and ongoing media relations, customer elevation, thought leadership, speaking, awards and analyst programs.- Run a quarterly all-agency coverage review, providing in-depth analysis of OKR completion, media landscape trends, big wins and agency averages.- Developed and lead a monthly client touchpoint system, draft quarterly client newsletter (70% open rate) - Design and oversee all key client processes, including intake, onboarding, media landscape analysis, quarterly planning, competitive research and monthly reporting.- Lead pro-bono PR efforts, supporting minority-owned organizations, securing features in TechCrunch, Forbes and Cheddar. - Represent account services on the agency executive team, collaborating on operations, structure, workload distribution, new service offerings, messaging/positioning and new business.- Establish and maintain key agency partnerships, including EMEA and APAC agencies and service partners in event speaking, social media and market research.- Manage a team of four Vice Presidents, each leading a team of 5-8 PR professionals and content specialists, serving a total of 40-70 clients.- Founding member of the agency’s DEIB committee, collaborating on DEIB statements, KPIs, social calendar, ERGs, diverse recruiting efforts and fundraisers. - Collaborate with L&D Director on outside speakers and new approaches to training. 95% of employees believe our training program provides “significant” value. - Support agency thought leadership initiatives, writing for the agency’s blog and regularly contributing to PR Daily. My piece on Chief Communications Officers was the second most-read article in 2023.- Spearhead employee incentives and operations tactics, like “productivity pods” and “no meetings week,” which resulted in 57% of employees reporting a more manageable workload.

Indianapolis, In, Us

BLASTmedia is a national, B2B SaaS PR agency that takes a holistic approach to PR, affecting multiple business levels. Through impactful media coverage, content development, and thought leadership, we influence customers, employees and investors to listen, trust and act.- Oversee the agency’s account services division, ensuring across 40+ client accounts the delivery of quality media relations, thought leadership, awards and speaking programs- Compile quarterly account recaps and agency averages to present to the rest of the executive team, inclusive of a coverage analysis (1,000+ pieces) broken down by type, tier and outlet quality - Manage agency workflow and advise on hiring, suggesting where new accounts should sit based on agency expertise and when it is time to hire based on incoming new business - Participate in new business conversations, either from inception or at the presentation stage, as needed- Contribute to the growth of the agency through quarterly initiatives (these vary but could include: producing agency collateral/content, leading an in-depth training with directors, setting new standards for account teams, outlining best practices and standard operating procedures) - Lead the director team, offering insight on account and employee challenges, and participate in high-stakes opportunities (customer/investor involvement, funding, acquisition, executive visibility, etc.)

Indianapolis, In, Us

BLASTmedia is a national, B2B SaaS PR agency that takes a holistic approach to PR, affecting multiple business levels. Through impactful media coverage, content development, and thought leadership, we influence customers, employees and investors to listen, trust and act.- Manage a growing team of account executives responsible for 10 - 20 B2B technology accounts, lead weekly team meetings, twice-yearly employee reviews and check-ins with senior-level client contacts - Oversee the development of PR campaigns leveraging a combination of innovative and timely media relations, thought leadership, analyst relations and speaking and awards - Review all client deliverables, including data-driven reports detailing campaign performance assessed against measurable KPIs (web traffic, goal conversions, new leads, media impressions) - Leverage original data (via platform or surveys) to bolster newsworthiness of product announcements - Advise clients on PR strategy through organizational shifts such as funding, acquisition and IPO - Contribute to the agency’s ongoing education through the development of a “High Professionals” programTrueU LIT 15- May 2018 graduate of trueU’s Leader in Training program - Completed coursework on situational leadership, servant leadership, coaching, conflict, organizational trust, courageous conversations, strategic thinking and presentation skills - Won “Best Capstone” for final presentation on strategies for managing change positively

Indianapolis, In, Us

BLASTmedia is a national, B2B SaaS PR agency that takes a holistic approach to PR, affecting multiple business levels. Through impactful media coverage, content development, and thought leadership, we influence customers, employees and investors to listen, trust and act.- Acted as the primary point of contact for 5 - 7 clients, held weekly status calls, traffic managed all projects - Secured regular coverage in target business and trade publications that mapped back to client goals such as: moving customers down the funnel, increasing visibility to potential investors and attracting top talent - Held story mining calls with C-Suite executives and thought leaders, digging into career trajectory and industry predictions to create thought provoking contributed content for target media - Coached clients through interview opportunities, trained subject matter experts on interview best practices - Advised clients on proper media maximization, including leveraging coverage in the sales cycle - Oversaw the education and workload of the agency’s social media and public relations interns - Oversaw collegiate outreach program, including participation in speaking engagements at Ball State and Butler - Owned the agency’s volunteer program, organizing one large-scale volunteer opportunity per quarter

Indianapolis, In, Us

BLASTmedia is a national, B2B SaaS PR agency that takes a holistic approach to PR, affecting multiple business levels. Through impactful media coverage, content development, and thought leadership, we influence customers, employees and investors to listen, trust and act.- Executed social and digital advertising campaigns to achieve brand awareness, website traffic and sales- Developed press lists, drafted pitches, assisted with press tours and trade shows- Prepared client deliverables such as SEO-centric blog editorial calendars, blog content, social media contest strategy plans, social media content, press releases and retail sell-through presentations- Utilized Google Analytics to provide valuable insights on traffic acquisition, behavior and conversions- Managed daily client/competitor coverage monitoring and provided competitive reports

Indianapolis, In, Us

xiik is a strategic marketing agency with a focus on web, print and advertising. We work with all types of organizations: public/private, national/local, large/small and have offices in three US cities and clients in five more.- Prepared slide decks on branding presentations on behalf of account executives - Compiled benchmark reports using Google Analytics for both internal and external use- Wrote SEO-friendly blog posts using Wordpress -Tracked progress on all projects with Basecamp

Indianapolis, In, Us

The Indianapolis Colts are an American football team based in Indianapolis, Indiana. The Colts compete in the National Football League as a member club of the league's American Football Conference South division.- Cold called local team sponsors to secure cross promotion of local events - Wrote 10+ feature articles, highlighting the Tailgate Tour, which were published on Colts.com- Led content strategy for, and regularly contributed to a fan-friendly blog on the forum (mycolts.net) - Acted as a team leader during training camp, assigned responsibilities to fellow interns on a daily basis

Bachelor Of Arts (Ba), Marketing, Spanish

Bachelor Of Arts (Ba), Spanish Language And Literature