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With over 20 years of experience in marketing and events, I am a dynamic and results-driven leader who can create and execute high-caliber global events and programs that propel and impact the business expansion, profits, and goals of AppFolio, Inc., a leading provider of cloud-based software solutions for property and investment management.As the Sr. Director of Events, I lead a diverse and talented 11-person team that produces AppFolio's entire events portfolio, including proprietary, industry, field, customer, partner, and internal events, in person, hybrid, and digital formats. I collaborate across the entire organization to plan and deliver engaging and impactful events that drive pipeline, thought leadership and unforgettable experiences that are on brand.
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Sr. Director, EventsAppfolio, Inc.San Francisco, Ca, Us
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Sr. Director, EventsAppfolio, Inc. May 2019 - PresentSanta Barbara, California, UsLead dynamic and diverse 11 person team that produced AppFolio’s entire events portfolio including proprietary, industry, field, customer, partner and internal events - in person, hybrid and digital. Head of events including all end to end planning and collaboration across entire organization. -
Director, Events StrategyZendesk Dec 2017 - Mar 2019San Francisco, California, UsAs part of the Strategic Events team, major areas of focus was on portfolio mix strategy and best practices and Center of Excellence initiatives. Led on sourcing strategic events, evaluating industry specific events + experiences that drove pipeline and thought leadership. Focused on global CX roadshow series, annual Relate conference, interim lead for North America industry trade shows and events and field events. -
Events StrategistTapjoy 2016 - 2018San Francisco, California, UsExtended member of marketing team leading on the strategy and support of brand and corporate events in the mobile, gaming and programmatic industries. Collaborated with developer marketing and mobile ad marketing teams to develop and execute integrated events / experience programs, strategic sponsorships and more. Worked closely with VP, Marketing and senior marketing team in all cross functional marketing areas as needed, had a more tactical role for key industry events including MWC, DMEXCO, GDC, Casual Connect and Cannes Lions. Developed annual event plans, helped establish a Center of Excellence including best practices and processes, assets, analytics and more. Also helped onboard and liaise with global strategic show vendors for key industry shows. -
Events Marketing & Brand Experiences StrategistVarious Clients` 2015 - 2018Working with select clients on their event strategy & portfolio planning, strategic communications, brand experiences, customer acquisition and delight programs. Focused on Fortune 500 enterprise and fast growing, pre-IPO companies that are scaling their business, experiencing fast global growth or have the need to rejuvenate/amplify their brand in ways they stand out. Specializing in reassessing and restructuring events strategy & integrated event marketing programs in ways that impact their business and achieve goals.
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Director Of EventsProofpoint Jan 2015 - Feb 2016Sunnyvale, California, UsHead of events marketing for Cyber security company. Successfully lead the strategy and overall execution of industry trade shows, key customer events, strategic field programs, Sales Kickoff, President's Club and all pre to post-show integrated marketing initiatives. Developed and managed events plan and budget. Successfully completed a TCO vs. rental analysis on net new trade show exhibits/program, and completed the RFP/purchase/build cycle within 60 days of hire. Developed and launched a"Center of Excellence" processes for the corporate trade shows program. Successfully completed the strategic sourcing for two President's Club programs for 2016 and 2017, within a 5-month window. Supported 3 major events in EMEA as part of global expansion initiative. On boarded 3 strategic vendors and a new hire within a 6 month period. Crushed KPI goals on all external events with recording breaking leads/acquistions/attendance. -
Director, EventsCitrix Apr 2003 - Mar 2014Fort Lauderdale, Fl, UsSuccessfully led strategy, development, execution, measurement and budgets of global events, corporate events programs and strategic sponsorships. Event mix included: customer & partner Conferences, demand generation and field marketing events, sales and service summits, corporate functions, integrated marketing campaigns, advisory councils and keynote/executive events, hackathons, thought leadership platforms, experiential activations, road tours, product launches, employee morale programs, press and social media events, user groups, and key sponsorships. -
Corporate Communications & Events ManagerExpertcity Inc Apr 2003 - Dec 2004Acquired by Citrix, and became Citrix Online -
Marketing Development & Communications ManagerHewlett-Packard Sep 1998 - Nov 2002Houston, Texas, UsDeveloped and implemented successful go to market and business development strategies to help business expansion and profits for the SAN division that boosted company’s sales revenue by millions of dollars worldwide. Performed key integrated marketing communications campaigns, sales enablement and field marketing programs. • Executed a Marketing Restructuring program for the complex transition after being acquired by Hewlett-Packard. This included implementing a new marketing plan and business model, post-acquisition communications, product re-branding, website redesign, and new trademark guidelines.• Coordinated re-brand efforts with internal and external stakeholders on all corporate assets/entities for all online and offline marketing channels, globally.• Led in efforts of all Storage Area Networking strategic events and communications programs including the positioning of solutions at all global communications and events including key industry and proprietary events such as HPWorld.• Worked with key stakeholders of Sales and Marketing teams to execute various sales enablement and lead generation events and programs. -
Sales And Marketing CoordinatorTransoft Technology Aug 1996 - Aug 1998Wore many hats but loved that my first tech job was with a start up. Performed a wider variety of Sales and Marketing tasks including organizing tradeshows and events, managing print ads and collateral (brochures and product packaging), external website content coordination, sales enablement, collateral management, running D&B reports, managing customers and prospects database and coordinating communications including newsletters (print and digital) to relevant audiences.
Grace Burns Skills
Grace Burns Education Details
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Uc Santa BarbaraPoli Sci - International Relations And Spanish -
University Of California, BerkeleySocial Media Marketing
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The Culinary Institute Of AmericaWine Professional Studies
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Inlingua International - Venice And Padova, Italy
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College Of The SequoiasFashion Merchandising And Design & Liberal Arts
Frequently Asked Questions about Grace Burns
What company does Grace Burns work for?
Grace Burns works for Appfolio, Inc.
What is Grace Burns's role at the current company?
Grace Burns's current role is Sr. Director, Events.
What is Grace Burns's email address?
Grace Burns's email address is gr****@****lio.com
What is Grace Burns's direct phone number?
Grace Burns's direct phone number is +180589*****
What schools did Grace Burns attend?
Grace Burns attended Uc Santa Barbara, University Of California, Berkeley, The Culinary Institute Of America, Inlingua International - Venice And Padova, Italy, College Of The Sequoias.
What skills is Grace Burns known for?
Grace Burns has skills like Leadership, Product Marketing, Direct Marketing, Solution Selling, Marketing Management, E Commerce, Sales Process, Social Media, Strategic Partnerships, Salesforce.com, B2b, Online Marketing.
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