Grace Martin Email & Phone Number

Ann Arbor, Mi, Us

As President and Founder of the Army of Survivors, I have played a pivotal role in guiding our organization from its grassroots origins to becoming a globally influential entity. Our organization continues to provide technical assistance to key stakeholders including the International Olympic Committee (IOC), FIFA, NWSL Players Association (NWSLPA), and the United States Olympic & Paralympic Committee (USOPC). Recently, we were honored with an OVW grant, recognizing us as the sole U.S. organization offering technical assistance on the intersection of sexual violence and sport.My advocacy efforts for survivors' and athletes' rights have garnered global recognition, including addresses to Congress twice in 2023, and the UN General Assembly in 2019. Additionally, we contributed to the passage of the Empowering Olympic, Paralympic, and Amateur Athletes Act of 2020.I have collaborated closely with lawmakers to combat childhood abuse, focusing on initiatives such as expanding the Statute of Limitations, eliminating immunity for abusers, allowing anonymity in civil lawsuits, increasing penalties for child sexual abuse material, broadening the definition of mandatory reporters, and enhancing penalties for failure to report.Through these endeavors, my goal is to foster a safer and more equitable world for survivors and future generations.

In this role, I work to craft and optimize impactful content strategies to enhance brand communication and digital presence. With a strong background in content marketing, I manage cross-functional teams to deliver compelling campaigns that resonate with diverse audiences. My work has allowed me to become skilled in SEO optimization, editorial management, and performance analysis.

I've worked in multiple studios and with many teams as a dance teacher and coach, educating youth ages 2-18. I teach ballet, pre-pointe, pointe, modern, jazz, and pre-school tap. I've worked in concert dance and competition-based studios to inspire a love of dance in youth. My experience as a dance educator has taught me to create team culture, inspire young minds, and create engaging content. I choreograph and coach ballet, contemporary, and lyrical pieces including solos, duets, trios, and groups for competitive and non-competitive dancers. Additionally, I assist with marketing and social media, growing their audience by ~40% since starting. I have also implemented new systems and processes to streamline operations and improve the overall experience for students and parents.

Ann Arbor, Mi

I orchestrated enterprise-wide customer feedback programs to drive actionable insights supporting product development, brand management, process enhancement, and sales strategies. As lead project manager, I collaborated across Data Services, IT, Enterprise Architecture, and Business Analyst teams to integrate survey software, enhancing understanding of Net Promoter Score (NPS) and overall customer satisfaction throughout the customer journey.I strategically planned and executed marketing campaigns across the borrower lifecycle, driving lead generation for Direct Origination. By optimizing marketing communications for "Homepoint Perks" products like homeowners insurance and HELOC, I maximized incremental revenue opportunities.I spearheaded lifecycle communications and content marketing initiatives for borrowers, enhancing customer experience and ensuring consistent branding and accuracy in servicing transactional communications. I also prioritized compliance with regulatory agencies, developing scalable solutions to uphold industry standards.

Ann Arbor, Mi

I enhanced customer experience at Homepoint, overseeing language and marketing for multiple products including the online self-servicing platform, mobile app, home insurance, Home Equity Line of Credit, and e-billing program. Notably, I led initiatives that generated significant results:- Spearheaded a multi-touch omni-channel campaign that increased electronic statement enrollments by 21% monthly, resulting in $1.07 million in year-one cost savings.- Achieved nearly 200% growth in e-bill enrollments in year one.- Drove $4.2 million in revenue from Homepoint's Home Insurance product in the first year by optimizing campaigns across email, digital (Facebook, Google ads), web, and direct mail.Increased conversion rates by over 13% and CTOR by 62% through strategic design and language optimizations.- Led the communication strategy for the COVID-19 CARES Act, resulting in an estimated $60 million in savings. Implemented an omni-channel approach including UX design, copywriting, email campaigns, direct mail, landing pages, scripts, training, and informational videos.

As a Marketing Coordinator, I lead a team to execute programmatic digital marketing campaigns. Alongside these campaigns, I delivered weekly email marketing campaigns and digital asset creation, leading to an increased open rate by 38%, and an increase of click rate of 67%.In my time at Shinola, I have also driven the design, creation, and coordination of an effective go to market strategy for new products as part of a 2018 initiative. This led to greater communication across departments in Shinola, and a more organized push to get product into market.Through these efforts, and other marketing projects, I strengthened relationships with external organizations, vendors, and teams, driving the partnerships with American Express, Affirm, FRWD, Pure Michigan, NBC, and The Parade Company.

Greater Detroit Area

As an intern, I had the opportunity to work across functions on many different projects. Within Marketing, I conducted research and data analysis on target markets in order to determine the prime spend before and after a store opening in order to optimize marketing dollars. I also created events that targeted a specific customer segment in markets that were behind in brand recognition. With the training team, I assisted cross functionally with executive leadership and in store sales teams in creating Shinola's first training program for sales associates. And finally, within product development and supply chain management, I assisted in building a business case, and financial model for an entirely new product line, and acted as a main point of contact with Shinola's partners.

I assisted in the implementation of organizational psychology experiments as well as worked in analyzing the data collected. I have developed my research skills and understanding of the psychology of the effective workplace.

As an assistant to the professor in an upper level MBA negotiations class, I was the liaison of communication between the students and the professor. Through my organization and communication, I helped to make the class run smoothly and efficiently which created a learning environment and experience where the students could excel.

Southfield, Michigan

Working in the American Cancer Society (ACS), I helped to develop a strategic plan for fundraising in the coming year for the Ann Arbor region including developing a marketing plan with the objective of an increased community awareness of the organization through thoughtful marketing projects.

Kigali, Rwanda

I taught street children in Rwanda basic IT skills and also dance movement in order to develop their cognitive skills. I also directed a multinational, multigenerational group of volunteers in cross‐disciplinary work projects under deadlines. My other focus was interviewing the children to creat profiles and launch an online presence in order to promote sponsorships.