I help companies translate their vision and values into high-growth programs. Forever obsessed with efficient growth loops, acquisition, and retention.I develop strategies that put users first and build upon that relationship by delivering value in their eyes - not just what companies want to say or in the way they want to say it. Examples of this:- Building influencer programs from the ground up- Developing partnership strategies and running those programs top-to-bottom- Increasing referrals and repeat purchases with brand-owned storytelling and UGC- Auditing marketing operations and identifying opportunities to quickly (and often easily) improve key metrics, from optimizing post-sale communications to revising in-app UX.To that end, I work closely with entrepreneurs and their teams to understand and engage with their customers, turning insights into programs, partnerships, fun why-not OOH, milestone-based gifting to super-users to forge retention and identify opportunities for brand ambassadors.Especially at-home in consumer SaaS, community, and CPG.Past roles: Derris's first head of content, Madewell's first full-time content hire, Allure's first blog editor.Currently supporting: Base (at-home lab testing), Agency (subscription skincare), 2PM (e-commerce newsletter).

The largest qualitative Gen Z insights project in the country

The youngest community board member, I created the first national Public Radio Community Board report which led to the reorganization of WNYC's community board.

Scaling early-stage consumer companies through storytelling and community. Developed and led strategies focused on brand experience (digital and in-person), social and editorial content, and integration of customers and community to more efficiently grow.My freelance rules:- Cool projects and nice people only. - Weird resonates. Don't be afraid to do something unique.- Be unforgettably good. - Be on time.- Pay attention to what the kids care about. - Leave people better, smarter, and more curious than you found them.

The first-ever non-communications hire at PR firm, I started and grew a brand-new division. Acted as out-of-house marketing director for my clients, building: editorial calendars, loyalty and ambassador programs, a Gen Z research network, brand partnerships, and annual and quarterly marketing plans.

Mission: prove that content can drive conversion. As the first-ever content hire, I launched the Instagram account, set strategy for all social channels and wrote every single word.

Managed Allure's blog, back when magazine websites were just repurposed print pieces. Wrote about beauty trends and questionably popular products.

Two years, three roles. Beauty writer, fashion assistant, shoot producer. Proudest moment: dragging a camel and generator up the Atlas Mountains in Morocco at sunrise to photograph Aerin and Leonard Lauder for the cover.My legacy: pitched and established the magazine’s Twitter and Tumblr accounts because it had no website.

I edited and produced Lucky's Daily Deals and Sample Sale Report blog posts each morning and assisted the digital team with celebrity-driven market search. I prepared magazine text and photos for the web, working in CS3, TeamSite and WordPress (CMS).

I worked closely with the features team on shoot planning and story research for the FOB Living, Intel and Calendar sections. I transcribed celebrity interviews for the annual Women in Hollywood issue (October) and pitched and wrote 200-word culture and beauty pieces for ELLE.com.

Assisted the Marketing Director in executing ELLE's Women in Hollywood event in Los Angeles. Handled celebrity honoree and staff travel and accommodations; wrote copy for event creative element; shipped all event deliverables.

As part of NBC's publicity team, I organized press mentions for The Office, Heroes, America's Got Talent, and House. I directed talent check-in for the summer Press Tour/Up Fronts and produced a webisode re-cap of the Q&A panels.