Grace Goh Email & Phone Number

With a blend of technical knowledge, strategic acumen, and a passion for driving impactful customer journeys with data-driven insights, to maximise Kollosche's marketing automation capabilities and drive sustainable growth, optimise customer interactions and retention across all touchpoints.

Perth, Western Australia, Australia

BPX's Marketing Automation Team advises some of the world's most progressive marketing organisations on their use of email marketing, marketing automation, crm, social, advertising, content marketing & other digital marketing solutions. We offer consulting, expertise, campaign execution and Marketo & Salesforce skills to the worlds' biggest brands.

Singapore

We are your external digital marketing team and we are all about helping your business go digital, and grow digitally. Putting in place a formula that has been proven to be successful to attract leads, convert and retain them is a process we have perfected over the years.Building a successful business takes time, there are so much more to be done than figuring out from ground zero how marketing works for your business. So don’t waste it on looking for the recipe for a ‘secret sauce’. We are your secret sauce.

Perth, Western Australia, Australia

Singapore

Spearheaded branding and digital marketing efforts for Fitlion and its affiliated brands, including BioG and Cubik, across various online platforms such as the e-Commerce website and marketplaces like WeChat, Shopee, and Lazada. In alignment with our overarching strategy, I orchestrated activities encompassing email automation and marketing through Hubspot, SMS marketing via Tokuworld, as well as social media marketing and advertising on platforms like Facebook and Instagram. Additionally, I managed search and shopping ads through Google Adwords.

Singapore

Singapore

Plenty of opportunities in this time of growth, ZOOMOOV may be a young company, but the growth and direction has brought on the need to be equipped with the knowledge of various aspects of brand and marketing.Playing the lead role in planning, implementing and executing brand and marketing strategies, I have had the chance to work with the team to analyse sales, customer and store data on Salesforce, ensuring our plans and activities are data driven, towards our company's goals.Successes include creating and implementing brand story and assets in Singapore and Indonesia, and increasing customers' average spend.

Mainly a consultant for Pardot, Salesforce's B2B Marketing Automation, I customised plans to implement Pardot for customers based on their business model, industry, and marketing requirements. By focusing on the integration between Salesforce and Pardot, customers can then build an effective and efficient sales pipeline not only to generate reports on sales targets, but also to be able to identify what works and what doesn't and be able to quickly rectify any issues.I also led ACG's B2B marketing efforts the very same way, on top of curating and developing content to keep leads and customers updated, as well as planning and executing events and activities with the team in Salesforce to generate leads.

I was accountable for growing company gross profit across portfolio of clientele assigned to me, as well as client retention. Taking a consultative approach, I have to work closely with clients and ensure marketing activities proposed and taken up - be it sponsoring a conference, planning and producing a custom event, purchasing website or newsletter banners, or sending out eDMs - are in line with their objectives. The assigned clientele were not as actively engaged before I took over, hence I faced quite a lot of hesitation from the clients, but overtime, managed to convince them Marketing Interactive is the better option for reaching out to the marketing community. Success included an increase in revenue and retaining top clients within allocated clientele.

As the company was growing strong, the need for a marketing team was imminent. I implemented roles and structures to expand the marketing team, provided training to new team members and oversaw the on-boarding of all new staff. With a good understanding of the goals of CSquare and a great team, the brand was getting recognition within the industry and thus required proper presence online in this digital era. It was then, I brought about the momentum to formalise, update and maintain all the company's marketing tools. These included, but not limited to, the facelift of the company's website, social media accounts, SEM and SEO activities, blog articles and email marketing.Success included developing and executing marketing campaigns together with the client, as part of the requirement of tenders or projects awarded to us. Campaigns included micro-sites for the specific event, collaterals, customised gifts, OOH advertisements (at bus stops and MRT stations) and local newspapers.The marketing team also takes charge of business development, curating new business prospects and clients from various channels including pitching for tenders. All projects are then allocated to a salesperson, whom I will work with to ensure all submissions are timely and complete. Kept records of all ongoing projects and KPI of the company, reviewed the forecasted values and projects with the management to ensure sales team hits their target and company reaches set goals. I have also taken projects under my care, followed through from taking brief, generating quotation, closing the deal, liaising with designers, operations team, vendors and suppliers to execution and ensured clients were able to run a successful event or exhibition, providing support where necessary.

I started out supporting the salespeople, ensuring timely submission of proposals, as well as coordinating and executing events. Kept in contact with existing clients by sending quarterly newsletters, and setting up meetings to keep both parties updated. To get more clients to engage our services, I researched and targeted exhibitions and events locally and overseas. I also gave presentations on our company and design proposals to clients when required.