Grace Harker Email & Phone Number

Bloomington, Minnesota, United States

• Managing the Red Baron Pizza brand ($1.4 Billion in annual sales)
• Influence strategy for consumer-facing creative initiatives and media spend
• Advise on P&L-related activities and think strategically about volume growth to maintain share leadership in the category
• Lead innovation projects for future product launches

Bloomington, Minnesota, United States

• Managing the Freschetta Pizza brand ($250 Million in annual sales)
• Advise on P&L-related activities for the brand, including in-store promotional activity, product innovation, brand positioning strategy, A&P budget management, production forecast

Bloomington, Minnesota, United States

• Conducted research to determine a Freschetta Pizza repositioning strategy. Delivered action items based on examples from other brands and a deep dive into Freschetta's current brand sentiment.
• Determined the viability of launching a new item into market. Led the consumer evaluation and market analysis to assess willingness to pay and white space opportunity.

Greater Minneapolis-St. Paul Area

• Managed execution of 20+ national in-store display and promotional events, growing company display share year-over-year
• Developed new reporting system to project weekly performance for retail sales directors, leading to more streamlined product management
• Analyzed longitudinal data sets in Nielsen and E2Open to create product displays in 13,000 retailers that grew product deliveries and sales by 5%
• Led the communication as main liaison with design vendor, creating promotional materials for use in-store by 500 field sales representatives

Rogers, Arkansas

• Arranged shelf plans for senior buyers at 600 Sam’s Clubs for the Cereal, Bars, and Baking categories, presenting regularly to executives
• Composed product assortment based on analysis of sales and consumer behavior, resulting in a high-performing mix that accelerated sales metrics
• Achieved 104% of the General Mills Sam’s Club product delivery goal through cross-functional strategy and alignment with Sales department
• Mentored new sales employee during first year of employment

• Developed strategy skills by founding small business focused on tutoring children; saw average annual business growth of 60%
• Explained and taught both math concepts and Spanish instruction using a simple methodologyIncreased students’ grades by an average of 20% through consistent and diligent service

Marriott School Of Business- Provo, UT

• Built brand for internal Brand Lab Consulting Firm, including logo design, tagline, and website content design through team collaboration and creative brainstorming
• Executed grassroots market research for General Mills to create new packaging for a major kid cereal brand

Salt Lake City, UT

• Evaluated user pain points for the beef jerky industry via survey and data analysis
• Determined target market for new product line, Smart Protein
• Created brand campaign on Facebook, Instagram, and weekly blog that grew following by 20%

Master Of Business Administration - Mba, Marketing

Activities and Societies: Forte Fellow Scholarship Carlson Brand Enterprise Health and Wellness Club Board Member Marketing Club Board.

Bachelor'S Degree, Marketing

Activities and Societies: BYU Marriott Student Leadership Council; BYU Marketing Association; BYU Management Society; BYU Women in.