Grace Harker Email & Phone Number

Bloomington, Minnesota, United States

• Managing the Red Baron Pizza brand ($1.4 Billion in annual sales)• Influence strategy for consumer-facing creative initiatives and media spend• Advise on P&L-related activities and think strategically about volume growth to maintain share leadership in the category• Lead innovation projects for future product launches

Bloomington, Minnesota, United States

• Managing the Freschetta Pizza brand ($250 Million in annual sales)• Advise on P&L-related activities for the brand, including in-store promotional activity, product innovation, brand positioning strategy, A&P budget management, production forecast

Bloomington, Minnesota, United States

• Conducted research to determine a Freschetta Pizza repositioning strategy. Delivered action items based on examples from other brands and a deep dive into Freschetta's current brand sentiment. • Determined the viability of launching a new item into market. Led the consumer evaluation and market analysis to assess willingness to pay and white space opportunity.

Greater Minneapolis-St. Paul Area

• Managed execution of 20+ national in-store display and promotional events, growing company display share year-over-year• Developed new reporting system to project weekly performance for retail sales directors, leading to more streamlined product management• Analyzed longitudinal data sets in Nielsen and E2Open to create product displays in 13,000 retailers that grew product deliveries and sales by 5%• Led the communication as main liaison with design vendor, creating promotional materials for use in-store by 500 field sales representatives

Rogers, Arkansas

• Arranged shelf plans for senior buyers at 600 Sam’s Clubs for the Cereal, Bars, and Baking categories, presenting regularly to executives• Composed product assortment based on analysis of sales and consumer behavior, resulting in a high-performing mix that accelerated sales metrics• Achieved 104% of the General Mills Sam’s Club product delivery goal through cross-functional strategy and alignment with Sales department• Mentored new sales employee during first year of employment

• Developed strategy skills by founding small business focused on tutoring children; saw average annual business growth of 60%• Explained and taught both math concepts and Spanish instruction using a simple methodologyIncreased students’ grades by an average of 20% through consistent and diligent service

Marriott School Of Business- Provo, Ut

• Built brand for internal Brand Lab Consulting Firm, including logo design, tagline, and website content design through team collaboration and creative brainstorming• Executed grassroots market research for General Mills to create new packaging for a major kid cereal brand

Salt Lake City, Ut

• Evaluated user pain points for the beef jerky industry via survey and data analysis• Determined target market for new product line, Smart Protein• Created brand campaign on Facebook, Instagram, and weekly blog that grew following by 20%

Master Of Business Administration - Mba, Marketing

Activities and Societies: Forte Fellow Scholarship Carlson Brand Enterprise Health and Wellness Club Board Member Marketing Club Board.

Bachelor'S Degree, Marketing

Activities and Societies: BYU Marriott Student Leadership Council; BYU Marketing Association; BYU Management Society; BYU Women.