Grace Hoyek Email & Phone Number

Vancouver, Bc, Ca

Belmont, Ca, Us

Channel Marketing Manager in the Global Strategic Partnerships team supporting Telus and BrightSpeed

Vancouver, British Columbia, Ca

StandardFusion is a leading B2B SaaS governance, risk, and compliance (GRC) software platform, providing organizations across industries of all sizes with a centralized solution to manage all aspects of their risk and compliance.As a Marketing Manager, I lead end-to-end industry campaigns, optimizing copywriting, email marketing, and communications across diverse sectors. I also managed all of the project management for these campaigns, as well as cross-departmental efforts.My responsibilities extended to mapping lead and customer journeys, and personalizing nurture cycles through data analysis for maximum conversion. I automated the entire customer lifecycle, as well as our email marketing, ensuring a smooth lead journey and high conversion rates.I drove our retention programs as well such as the customer review cycle, facilitating continuous feedback flow from our customer base. Additionally, I oversaw all marketing operations, promptly addressing any discrepancies to ensure the efficiency of paid channel performance.

Vancouver, British Columbia, Ca

Victoria, Bc, Ca

Royal Roads University, located in Victoria, British Columbia, is a public institution known for its innovative blend of online and on-campus programs catering to working professionals.As a freelance web designer, I played a pivotal role in elevating the Royal Roads' Resilience by Design Lab website. I tackled bugs and link issues, enhancing the site's visuals and overall user experience.My contributions extended into assisting in crafting their brand book and provided invaluable insights on wireframing and strategic placement to boost website traffic and conversions.Working closely with the team, I spearheaded the redesign of the Master of Arts in Climate Action Leadership website. Leveraging WordPress, I implemented and coded various functionalities and compelling calls-to-action, amplifying user engagement and interaction.Additionally, I offered strategic consultation to optimize the website's wireframe, enhancing traffic flow and strategically placing calls-to-action for heightened conversion rates.

Vancouver, British Columbia, Ca

Within this position, my main focus was to improve and optimize our user journeys through extensive market analysis and data-backed decisions.Conducting extensive market research, I created detailed personas and performed a TAM SAM SOM analysis of the English speaking eBook Market worldwide, providing valuable insights for business development.Additionally, I conducted comprehensive competitive research on the e-reader subscription market, assessing functionalities and key differentiators between Legible’s competitors. A key highlight of my role was strategizing and executing the entire Influencer and Affiliate program, and our coupon initiative, where I projected ROI, carefully selected influencers, and outlined the key functionalities necessary to these program's success.

Vancouver, British Columbia, Ca

Within this position, I managed, planned, designed, analyzed, and executed all aspects of our social media efforts across platforms including Facebook, Instagram, Twitter, TikTok, and LinkedIn, ensuring brand consistency and engaging content all while driving impactful results.Often collaborating with cross-functional teams including curation, product design, and business development, I played a vital role in driving growth and acquisition initiatives.In close collaboration with the Creative Director and Multimedia Designer, I helped shape the overall design aesthetic and visual identity for outbound campaigns and marketing efforts, ensuring a cohesive and impactful brand presence.

REBCA Solutions was a Vancouver-based proptech startup with a vision and passion to bring groundbreaking changes to the real estate industry through digital transformation.As a Marketing Assistant at REBCA, I managed the company's social media presence across platforms such as Facebook, Instagram, Twitter, and LinkedIn, communicating through effective copywriting and designs through three rebrands and product pivots.Drawing from comprehensive market research and data analysis, I created compelling copywriting, incorporating illustrations and animations, all while generating detailed reports to tailor our messaging to specific user personas.I also played a pivotal role in shaping the company's visual identity across rebrands and pivots. From crafting logos and color schemes to designing PowerPoint presentations, letterheads, and promotional materials, such as pamphlets and banners, I ensured consistent and impactful branding elements.My responsibilities also encompassed conducting extensive market research within the real estate, rental, proptech, and fintech sectors across Canada and the US. Through cleaning and analyzing extensive data, I was able to inform insightful initiatives for business growth and development.This research informed critical business decisions, including sustainability strategies, revenue projections, and the identification of potential buyer personas.

In my role as a marketing consultant, I provided valuable insights to assist in developing a comprehensive 1-year marketing plan aimed at increasing program signups and visibility.This involved consulting for social media optimization (SMO), and digital marketing solutions and platforms that could assist in effectively reaching and engaging with their target demographic.Additionally, I played a key role in advising and overseeing the wireframing process for the new website design, ensuring an intuitive and user-friendly interface.