• Maintained an active role in CCL’s website content redesign project, including but not limited to, maintaining a content matrix, migrating webpages to newer designs, and analyzing data to improve customer journey• Sourcing and processing images for each destination and port page to desired breakpoints • Curating user generated content to be featured on webpages• Performing market research to evaluate the strengths, weaknesses, and opportunities of CCL’s website • Managing and creating Jira tickets for eased communication between cross-functional teams

• Created and presented a marketing campaign pitch for a current IGA artist that included ideas for merchandise, brand partnerships, artist collaborations, and more to increase revenue for IGA• Created and presented a complete potential holiday campaign for UMG All Together Now • Analyzed and organized music charts and consumption reports in preparation for weekly planning meetings• Confirmed and ensured target tracks were playlisted correctly on official label DSP accounts to increase artist streams• Analyzed the streaming performance of IGA songs and organized findings to assist with meetings and client pitches• Prepared and communicated weekly meeting agendas to be sent to the team and other cross-functional teams• Collaborated with the revenue team and other cross-functional teams to organize ticket grids with Excel and Monday.com

• Facilitating online promotions that generated revenue higher than the previous year• Overseeing art direction for product vignette shoots • Developing and creating marketing emails that generated over $2500 in revenue • Merchandising product pages • Managing clothing samples between multiple departments• Analyzing inventory tracking systems and publishing products to the website• Assisting the photo studio during product, model, and campaign photo shoots • Communicating with buyers and other cross-functional partners

• Processing and verifying adoption paperwork, ensuring that adoptive parents meet BDRR eligibility requirements• Managing, directing, and helping customers at the gate • Communicating between various working departments about arriving customers• Managing, caring for, and exercising various breeds of dogs