Grace Lau Email & Phone Number

Grace Lau is a Marketing Communications Manager, Exhibitions and Digital Business at Hong Kong Trade Development Council. She possess expertise in event planning, marketing communications, business development, always willing to learn, corporate communications and 8 more skills. She is proficient in English and Mandarin.

Listed skills include Event Planning, Marketing Communications, Business Development, Always Willing To Learn, and 9 others.

• 

  Marketing Communications Manager, Exhibitions And Digital Business

  Hong Kong Trade Development Council

  Sep 2013 - Present - Wan Chai

  To formulate and implement marketing communications plans for HKTDC trade and public fairs, e.g.-To formulate and implement advertising, direct mail, SEM, mobile promotion, social media, overseas promotion and publicity plans for exhibitors and visitors recruitment-To come up with the media plans and constantly review effectiveness of various media channels in different markets-To identify and liaise with potential local/overseas media partners on barter proposals to maximize the awareness of the fairs and propose new promotion channels to maximize reach to potential new exhibitors and visitors-To monitor the production of marketing collaterals such as sales brochure, sales kit, buyers' newsletter, etc. and arrange for supplement opportunity in local and overseas media-To co-ordinate with various internal teams in planning and updating promotion materials and liaise with overseas offices on media and fair publicity programmes-To supervise assistants on daily project execution and manage and support onsite activities during fair periods-To brief and supervise suppliers to produce advertisements/advertorials, direct mail, collateral and other supportive materials-To work with different teams within department to collect highlight products’ information for advertising/promotion-To supervise the production of website and overseas fair promotions