Leading the enhancement of IDT's global ecommerce platform to align with the company's world-renowned brand caliber. Responsibilities include:- Collaborating with cross-functional teams to elevate the online shopping experience- Implementing modern technologies and forward-thinking strategies- Developing and executing innovative ecommerce solutions- Driving initiatives to exceed global customer expectations- Overseeing the end-to-end optimization of the ecommerce platform- Spearheading strategic planning and execution of ecommerce initiativesFocused on leveraging advanced technologies and data-driven insights to accelerate growth, enhance user experience, and strengthen IDT's leadership position in the B2B ecommerce landscape.

As an advisory board member, I bring my leadership experience in biotech to provide strategic counsel in ecommerce and digital marketing for Qincade. My focus is on guiding the development of intuitive customer experiences, merging marketing, digital, and ecommerce expertise to create omnichannel solutions that maximize commercial potential.

- Built new ecommerce team focusing on key pillars: UX, growth, customer onboarding, merchandising and analytics.- Led cross-functional teams and stakeholders to improve user experiences and conversion rates by leveraging digital design.- Achieved 90% growth in long tail customer and order volume and over 115% revenue growth within the first two years.- Transformed new customer adoption of ecommerce from 10% to 35% within the initial two years.- Collaborated with IT to define UX and website demand roles, aligning technical delivery and strategic vision.- Spearheaded merchandising best practices for Product Detail Page (PDP) optimization, which on average demonstrated a 196% increase in revenue and 127% increase in items sold.- Implemented growth marketing strategies to improve ecommerce conversions, resulting in a 325% increase in Return on Ad Spend (ROAS) within two years; average ROAS of 6.47.- Selected among 1500 submissions as a Gold Winner at the International NYX awards for a digital marketing campaign.- Led cross-functional teams in Eprocurement efforts, providing key accounts with more options for conducting business.- Cultivated a robust partnership with the marketing communications team, overseeing online customer journeys to ensure an optimal customer experience.

- Established a centralized global marketing communications team by integrating marketing responsibilities across 8 different acquisitions. Increased ROI from 4X to 10X.- Launched the LGC, Biosearch Technologies portfolio brand to unify all products from acquisitions under a single brand.- As Provisional Product Manager - launched the 2019-nCoV CDC Kit in 9 days, in addition to Coronavirus ValuPanel Reagents generating 2.3M USD in revenue within the first year.- Launched a self-hosted panel discussion with COVID-19 thought leaders at the height of the pandemic and garnered almost 1500 registrants. Also produced and released Countering Covid Podcast series (available on Spotify) highlighting different approaches to tackle the pandemic.- Spearheaded analytics reporting using Salesforce data in Tableau to track marketing ROI with limited resources.- Managed marketing budget of over 1M+ GBP to drive campaigns, product launches, and website management.- Partnered with sales operations to manage leads, generating 1000 MQLs annually and improving lead quality year on year.- Engaged with telemarketing agency for prospecting, lead profiling, and lead nurturing to provide quality leads to sales.- Enforced routine data hygiene of customer and marketing data for optimal campaign performance and reporting.

- Led a team of 15 responsible for marketing, ecommerce, product management, technical support, and distributors.- Relaunched biosearchtech.com in 2016. Increased ecommerce sales by more than two-fold, averaging 2M USD in annual sales.- Led project in streamlining supply chain by developing process and algorithms for managing ambient and cold-chain logistics.- Launched the Stellaris portfolio and generated demand to evolve it into a 2.5M dollar business without a sales team.- Created in-house a microsite that includes interactive buyer enablement tools and qPCR Crush™, an industry-specific game.- Launched a webinar with Nobel Laureate Kary Mullis as keynote speaker as part of a wider Celebrating PCR Anniversary campaign, which generated an all-time record high of 1500+ webinar registrations.

- Joined the team before a complete turnover and reinvented the marketing function by building a new team from scratch.- Launched and promoted the 2009 H1N1 PCR testing components and brought in 625k in revenue within the first year.- Relaunched the website in 2009, architecting algorithms for a Configure Price Quote tool that would enable online ordering of custom oligos, setting an ecommerce precedent at the company.- Built and implemented a new corporate identity and brand.- Strengthened network of distributors and grew international sales.