http://everymothercounts.org @everymomcountsFounded in 2010 by Christy Turlington Burns, Every Mother Counts is a non-profit organization dedicated to making pregnancy and childbirth safe, equitable and respectful for every mother, everywhere. We inform, engage, and mobilize new audiences to take actions and raise funds that support maternal health programs around the world.* Develop and grow relationships and partnerships to expand EMC’s impact of improving access to safe, equitable and respectful maternity care for every mother, everywhere* Current portfolio exceeds $1M* Collaborated with with a total of 120+ companies* Sum of portfolio to date totals more than $10M

If 18 and 19-year-olds voted at the same rate as other Americans, we’d have more than 1.5 million additional voters in the next presidential election, and more than 750,000 additional voters in off-year elections.* Every 2 years, 7 million Americans turn 18 and become eligible to vote. These newly minted adults vote at a much lower rate than the general population.@18byvote

CSR, Social Impact and Integrated Marketing Communications advisor. Major client: Ascena Retail Group, Inc., an $8 billion private equity fund.

A specialty, omni-channel, $30+ million chain with ecommerce, 13 national stores, catalogs, mobile registry, and content, giggle is the resource for new parents, offering a checklist of only the best essentials, gifts and resources to make the transition to parenthood not only easier, but smarter, fun and stylish. Recruited by CEO/founder to build and co-found giggle. Results and responsibilities included:• Reported to CEO/founder• Created and led the marcom plans, which resulted in a reach of more than 100 million monthly impressions with consistent year over year growth in target markets; developed and managed marcom budgets; interfaced with Investors and Board• Identified, selected and oversaw PR agencies and marcom teams• Collaborated with jcpenney on the giggleBABY for JCP launch in 600 stores. Launched the giggle Better Basics proprietary product lines; 13 store openings; the release of Ali Wing’s books; giggleDEALS, the flash-sale venture; acquisitions• Identified, developed, oversaw CSR, philanthropic integrated partnerships; cultivated/grew relationships; collaborated on product development with charities and social enterprises, including St. Jude’s, Healthy Child Healthy World, Baby Buggy, Worldwide Orphans Foundation, Baby2Baby, Liya Kebede Foundation, (RED), FEED• Served as media trainer, chief storyteller; oversaw production of brand videos• Media contacts, include parenting, shelter, lifestyle and gift guide, and fashion editors, bloggers, producers, and authors; stylists and photo editors; and celebrity publicists, talent agents• Developed Influencer and Celebrity Relations Program, including entertainment marketing; cultivated relationships; secured strategic coverage• Secured “Best of” Awards in all markets and feature, product and store coverage to double digit increases yearly in all key media• Created and led Ali’s A-List Blog – content, editorial calendar; secured interviews with industry influencers; oversaw the Speakers’ Bureau

Brands included: DayNa Decker, Charlene Court Designs, Jin Wang Bridal Atelier.

Premier restaurant launch and marketing agency, San Francisco. Was responsible for the successful creation and implementation of client public relations programs; led effective campaigns for openings/launches and re-openings. Advised on food, restaurant, styling, and design trends. Worked with non-profit organizations on benefits, which included: Julia Child’s 90th Birthday Dinner; Cliff House Restaurant Groundbreaking; James Beard Awards; La Table opening. Clients included: Masa’s; the Cliff House; Bay Bread/Panissimo Group (product placement), La Table; Lark Creek Restaurant Group.

The industry’s top boutique high- and green-tech public relations agency. Successfully launched and managed consumer and enterprise technology companies; led client name/brand/identity change campaigns; managed investor relations for public company clients; took clients through Initial Public Offerings. Clients included: Alexa, WebEx, Ask Jeeves. Collaborated with Founders, CEOs, Presidents, and CMOs to define and implement strategic programs in line with goals; led development of positioning, communications strategies and key messages.