Vice President Philanthropy, Corporate Development & Integrated Marketing Communications
New York, Ny
A specialty, omni-channel, $30+ million chain with ecommerce, 13 national stores, catalogs, mobile registry, and content, giggle is the resource for new parents, offering a checklist of only the best essentials, gifts and resources to make the transition to parenthood not only easier, but smarter, fun and stylish. Recruited by CEO/founder to build and co-found giggle. Results and responsibilities included:• Reported to CEO/founder• Created and led the marcom plans, which resulted in a reach of more than 100 million monthly impressions with consistent year over year growth in target markets; developed and managed marcom budgets; interfaced with Investors and Board• Identified, selected and oversaw PR agencies and marcom teams• Collaborated with jcpenney on the giggleBABY for JCP launch in 600 stores. Launched the giggle Better Basics proprietary product lines; 13 store openings; the release of Ali Wing’s books; giggleDEALS, the flash-sale venture; acquisitions• Identified, developed, oversaw CSR, philanthropic integrated partnerships; cultivated/grew relationships; collaborated on product development with charities and social enterprises, including St. Jude’s, Healthy Child Healthy World, Baby Buggy, Worldwide Orphans Foundation, Baby2Baby, Liya Kebede Foundation, (RED), FEED• Served as media trainer, chief storyteller; oversaw production of brand videos• Media contacts, include parenting, shelter, lifestyle and gift guide, and fashion editors, bloggers, producers, and authors; stylists and photo editors; and celebrity publicists, talent agents• Developed Influencer and Celebrity Relations Program, including entertainment marketing; cultivated relationships; secured strategic coverage• Secured “Best of” Awards in all markets and feature, product and store coverage to double digit increases yearly in all key media• Created and led Ali’s A-List Blog – content, editorial calendar; secured interviews with industry influencers; oversaw the Speakers’ Bureau