Grace Lee Email and Phone Number
12 years of experience in content safety, instructional design and policy work. Passionate about media literacy education, presented to more than 100,000 in keynote presentations, BBC World News and the Prime Minister's Office (Singapore). My experience includes Internet addiction, media violence, online scams, misinformation, IP infringement, among others.
Tiktok
View- Website:
- tiktok.com
- Employees:
- 6875
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Policy Gtm, E-CommerceTiktok Jul 2024 - Present -
Global Lead, Brand Safety PolicyTiktok Aug 2023 - Jul 2024• Led Brand Safety global policy team to maintain overall accuracy rates for all markets, for both human and machine moderation. • Implemented data-driven policy iteration for 57 markets globally, expanded policy coverage to capture locally sensitive content.• Designed policies for TikTok's first-to-market Vertical Sensitivity Solution. These content safety policies provided 99.9% vertical-specific exclusions of harmful content for key accounts including McDonald's, Amazon, Nike, Colgate, Chipotle and 35K advertisers. • Onboarded regional policy managers to conduct global policy coverage review. • Designed scalable policy thresholds, identified edge cases and content logic, conducted data-driven analysis to exhaust risk gaps. Conducted policy calibration for ambiguous safe/ unsafe cases.• Mitigated risks through timely response to sensitive events and incidents, analysed gaps and policy coverage, deprecated legacy policy labels.• Collaborated with cross-functional teams including Machine Learning, Operations and Training teams to improve moderation capabilities and quality. -
Policy ManagerTiktok Oct 2022 - Jun 2024• Published and iterated highly-scalable global policies for TikTok’s Global Brand Safety (Inventory Filter) and Vertical Solutions.• Supported onboarding of regional policy managers to iterate global policy framework to local market sensitivities and thresholds. • Launched policies for emerging and existing monetized products, implemented executable operational workflows with XFN teams.• Identified policy gaps through deep dives and data analyses; calibrated policies with Product, Operations, Legal, and Public Relations teams. -
Training ExpertTiktok Jan 2021 - Oct 20221. Training Delivery• Designed and delivered Monetization Integrity's onboarding programme. Improved learners' average assessment performance by 10 percentage points from 82% (2021) to 92.5% (2022). • Implemented automated training functions including assessment grading, instruction dissemination and knowledge management, reducing at least 10 trainer hours every bi-week.• Incorporated experiential learning activities, breakout rooms, simulated platform practices to upgrade learner experience. • Delivered Ad Policy training to VIP clients in Mandarin, presenting in an external, front-facing context.2. Instructional Design• Co-developed suite of resources for onboarding, including slide decks, learners' workbook, e-learning modules, training agenda and learning videos. • Spearheaded training design and delivery of the Certified Auxiliary Trainer (CAT) Course rolled out to 2 cohorts globally. The CAT course empowered more than 50 Ops specialists in instructional design, training delivery and public speaking skills, receiving 100% favourable course ratings (95.6% 5/5 ratings). • VIP Advertiser Handbook/ Workshops: Launched to more than 10 VIP advertisers across APAC and EMEA. 3. Program Management & People Functions• Conducted hiring interviews for TikTok teams in APAC and EMEA.• Coordinated and conducted TTT (train-the-trainer) for global MI trainers, providing timely consultation for program-specific issues ranging from pre-work queries to post-course certification. • Facilitated weekly business review team meetings - ensured business tracker completion, initiated team-building check-in activities and learning exchange. • Provided guidance for APAC Ops specialists' learning showcase, post-course evaluations and continuous engagement. -
Principal Trainer & Instructional DesignerKingmaker Consultancy Pte Ltd Jan 2017 - Jan 2021• Conference speaker at the Digital Literacy Conference (USA): The Media, Critical Thinking & Wellness (2019)• Delivered Google for Educators Cyberwellness Workshop (2017)• Featured on BBC World News, "Families for TikTok" (2020)• Presented at Smart Nation Singapore, "Internet & Video Gaming Addiction: Nurturing Healthy Defaults in Real Life" (2020)• Designed curriculum, trained educators and students from Singapore schools for the National Cyber Wellness Advocacy Challenge (NCAC 2017-2019)• Piloted transition of cyberwellness suite to new global brand Media Literacy School (https://www.medialiteracyschool.com) -
Lead TrainerKingmaker Consultancy Pte. Ltd. Jun 2013 - Dec 2016• Delivered more than 200 assembly talks with 90-100% positive feedback• Designed customised programs for differentiated learning needs• Conducted leadership and intervention programmes based on Gallup StrengthsFinder & StrengthsQuest• Designed advocacy training programmes for student-led, school-wide engagements• Lead Trainer for the National Cyber Wellness Advocacy Challenge (NCAC 2015-2016)• Lead Trainer for 1st ASEAN Strengths Education Summit (2016) -
Associate TrainerKingmaker Consultancy Pte. Ltd. Feb 2012 - Jun 2013• Conducted cohort engagements, classroom workshops and experiential learning games• Facilitated small groups and one-on-one coaching -
Allied EducatorMinistry Of Education, Singapore (Moe) Mar 2012 - Jul 2012Presbyterian High SchoolReceived commendation to extend teaching contract after internship ended. -
Teaching InternMinistry Of Education, Singapore (Moe) Jan 2012 - Mar 2012Presbyterian High SchoolTaught English and Geography at Presbyterian High School.
Grace Lee Education Details
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Sociology -
Integrated Program
Frequently Asked Questions about Grace Lee
What company does Grace Lee work for?
Grace Lee works for Tiktok
What is Grace Lee's role at the current company?
Grace Lee's current role is Policy GTM @ TikTok Shop.
What schools did Grace Lee attend?
Grace Lee attended Nanyang Technological University, Hwa Chong Institution.
Who are Grace Lee's colleagues?
Grace Lee's colleagues are Viona Nerrazura, Maria Clara Chierighini Moraes, Susan Ann Spencer, Taufik Hidayat, Sunmi Park, Zephaniah Hairston, Ahmmed Alli.
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