Grace L. Email & Phone Number

Boston, Ma, Us

Westlake, Ohio, Us

* Establishing enterprise strategy to enable sustainable business growth at target markets and segments.* Building strategic marketing function to drive target markets and segments growth.* Leading business development effort to drive innovation pipeline for sustainable growth. * Strengthen GEON brand through digital marketing campaigns.* Facilitate acquisition integration to drive accelerated revenue growth.* Serve as Market Manager for Key Target Markets

Pawtucket, Ri, Us

Lead digital marketing transformation across regions to support demand generation and revenue growth. Establish data-driven go-to-market digital foundation to enable performance marketing and sales. Recruit and build global communication and customer engagement function to lead marketing campaigns, PR, and social media and branding activities to promote brand, generate leads and nurture the prospects. Promote one-team approach (marketing & sales alignment) to identify, reach and engage with markets and segments to achieve omnichannel customer experiences.

Milford, Ma, Us

Built marketing and sales alignment processes across life-science, biopharma, food & environment divisions to support the data-driven go-to-market demand generation activities and business opportunities conversion. Created satisfactory and differentiated customer engagement experience through leading high-impact marketing and sales digital technologies implementation and integration projects. Recruited and built market intelligence team to support data driven market study and trend analysis. Established marketing & sales business performance scorecard for stakeholders at all levers to support business review and decision process.

Milford, Ma, Us

Led the global partnership with industrial, academic, regulatory and scientific organizations in food and environmental markets to advance Waters' innovation pipeline ( LC, MS). Developed and advocated the partnership management framework to support strategic growth. Recruited high profile global leaders to serve the Scientific Advisory Panel for the International Food and Water Research Center (IFWRC) in Singapore. Led IFWRC global annual summit to engage with scientific leaders and communities for new technology discovery and innovation projects.

Naas, Ie

Clearly defined the vision and strategy; set short term and long term strategic marketing plans; led and built strategic marketing organization ; developed digital marketing strategy; engaged and aligned with other key functions to deliver the new brand positioning " Taste & Nutrition" through engaging marketing campaigns, messages and product offerings.

Wayzata, Minnesota, Us

Led marketing and technology groups to develop innovative offerings for target segments; built the innovation culture through developing and promoting product pipeline programs; led national campaigns to build strong brand and market positioning; led BU level collaborations to leverage the unique positioning for the new market opportunity; core team member to Lead the BU level 2020 Strategy formation and implementation; led China markets and segments integration activities to support Cargill's largest acquisition.

Wayzata, Minnesota, Us

Implemented new strategy model to clearly define target market/segments and go to market strategies; led a series of national and local campaigns to support the market positioning for the target segments; developed overseas training program to build marketing and technique capabilities required for our market positioning as leader in technique support; supported the building of marketing intelligence system for better decision making process; established #1 dairy feed brand in China market.

Wayzata, Minnesota, Us

Part of the global strategy team to support the designing and testing of the CAN strategy model; led the implementation of the strategy model in the U.S. and Korea markets; led the worldwide deployment of the strategy model through recruiting, coaching and developing locally based strategy analysts.

Wayzata, Minnesota, Us

Set up the enterprise business model within existing business structure to grow the new market segment in Europe and the U.S.; initiated the strategic account management program in the U.S. to support critical talent development needs for the enterprise business development; introduced salesforce.com to enterprise business groups and effectively leveraged the tool to improve sales effectiveness and customer relations; expanded the new business model into Asia and other geographic areas.

Wayzata, Minnesota, Us

Led projects in key functions, including sourcing, formulation, marketing& sales, and production to gain broader perspectives of the business operation; Certified coach for Marketing Academy Training, coaching over 120 senior marketing professions in North America (Canada and the U.S.)and Asia (China, Philippine, Vietnam, Thailand, Malaysia and Korea) through on-site workshops; Team leader for Cargill Business Excellence Examiner Team for Cargill Salt, winner of Cargill Business Excellence of 2008

Master Of Business Administration (M.B.A.), Marketing & Strategy

Bachelor'S Degree, Business/Managerial Economics