Grace L.

Grace L. Email and Phone Number

Growth Strategy, Business Planning, Strategic Marketing and Business Development, Merger & Acquisition @ Waters Corporation
Boston, MA, US
Grace L.'s Location
Greater Boston, United States, United States
About Grace L.

With over 18 years of B2B business leadership experience, I have a passion for building brands, driving growth, and leading digital transformation. I am currently the Director of Strategic Marketing and Planning at GEON Performance Solutions, where I lead the enterprise level strategy planning and strategic marketing team to enable sustainable business growth in target markets and segments.My core competencies include strategy formation, business planning, customer segmentation, branding, omni channel marketing communication, digital marketing, product innovation, team building, and talent development. As an inspirational thought leader and change agent, I influence and motivate people of different levels and cultures and develop others. As a strategic and collaborative partner, I make things happen through solid strategy planning and disciplined execution and promote healthy conflicts and trust. My goal is to create value for customers and companies through innovation and differentiation.

Grace L.'s Current Company Details
Waters Corporation

Waters Corporation

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Growth Strategy, Business Planning, Strategic Marketing and Business Development, Merger & Acquisition
Boston, MA, US
Website:
waters.com
Employees:
8923
Grace L. Work Experience Details
  • Waters Corporation
    Waters Corporation
    Boston, Ma, Us
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  • Geon Performance Solutions
    Director, Strategy Planning & Key Markets Manager
    Geon Performance Solutions Jun 2023 - Dec 2024
    Westlake, Ohio, Us
    * Establishing enterprise strategy to enable sustainable business growth at target markets and segments.* Building strategic marketing function to drive target markets and segments growth.* Leading business development effort to drive innovation pipeline for sustainable growth. * Strengthen GEON brand through digital marketing campaigns.* Facilitate acquisition integration to drive accelerated revenue growth.* Serve as Market Manager for Key Target Markets
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  • Teknor Apex Company
    Director, Global Marketing
    Teknor Apex Company 2021 - 2023
    Pawtucket, Ri, Us
    Lead digital marketing transformation across regions to support demand generation and revenue growth. Establish data-driven go-to-market digital foundation to enable performance marketing and sales. Recruit and build global communication and customer engagement function to lead marketing campaigns, PR, and social media and branding activities to promote brand, generate leads and nurture the prospects. Promote one-team approach (marketing & sales alignment) to identify, reach and engage with markets and segments to achieve omnichannel customer experiences.
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  • Waters Corporation
    Director, Digital Marketing & Sales Transformation
    Waters Corporation 2020 - 2021
    Milford, Ma, Us
    Built marketing and sales alignment processes across life-science, biopharma, food & environment divisions to support the data-driven go-to-market demand generation activities and business opportunities conversion. Created satisfactory and differentiated customer engagement experience through leading high-impact marketing and sales digital technologies implementation and integration projects. Recruited and built market intelligence team to support data driven market study and trend analysis. Established marketing & sales business performance scorecard for stakeholders at all levers to support business review and decision process.
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  • Waters Corporation
    Director, Strategy & Strategic Partnership, Food And Environmental Markets
    Waters Corporation 2018 - 2020
    Milford, Ma, Us
    Led the global partnership with industrial, academic, regulatory and scientific organizations in food and environmental markets to advance Waters' innovation pipeline ( LC, MS). Developed and advocated the partnership management framework to support strategic growth. Recruited high profile global leaders to serve the Scientific Advisory Panel for the International Food and Water Research Center (IFWRC) in Singapore. Led IFWRC global annual summit to engage with scientific leaders and communities for new technology discovery and innovation projects.
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  • Kerry
    Director, Strategic Marketing
    Kerry 2016 - 2018
    Naas, Ie
    Clearly defined the vision and strategy; set short term and long term strategic marketing plans; led and built strategic marketing organization ; developed digital marketing strategy; engaged and aligned with other key functions to deliver the new brand positioning " Taste & Nutrition" through engaging marketing campaigns, messages and product offerings.
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  • Cargill
    Director, Strategic Marketing And Technology (Beijing, China)
    Cargill 2012 - 2016
    Wayzata, Minnesota, Us
    Led marketing and technology groups to develop innovative offerings for target segments; built the innovation culture through developing and promoting product pipeline programs; led national campaigns to build strong brand and market positioning; led BU level collaborations to leverage the unique positioning for the new market opportunity; core team member to Lead the BU level 2020 Strategy formation and implementation; led China markets and segments integration activities to support Cargill's largest acquisition.
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  • Cargill
    Marketing Leader, Cargill ( Beijing, China)
    Cargill 2011 - 2012
    Wayzata, Minnesota, Us
    Implemented new strategy model to clearly define target market/segments and go to market strategies; led a series of national and local campaigns to support the market positioning for the target segments; developed overseas training program to build marketing and technique capabilities required for our market positioning as leader in technique support; supported the building of marketing intelligence system for better decision making process; established #1 dairy feed brand in China market.
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  • Cargill
    Global Strategy Manager ( Mn, Us)
    Cargill 2008 - 2010
    Wayzata, Minnesota, Us
    Part of the global strategy team to support the designing and testing of the CAN strategy model; led the implementation of the strategy model in the U.S. and Korea markets; led the worldwide deployment of the strategy model through recruiting, coaching and developing locally based strategy analysts.
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  • Cargill
    Business Manager
    Cargill 2006 - 2008
    Wayzata, Minnesota, Us
    Set up the enterprise business model within existing business structure to grow the new market segment in Europe and the U.S.; initiated the strategic account management program in the U.S. to support critical talent development needs for the enterprise business development; introduced salesforce.com to enterprise business groups and effectively leveraged the tool to improve sales effectiveness and customer relations; expanded the new business model into Asia and other geographic areas.
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  • Cargill
    Management Trainee
    Cargill 2005 - 2006
    Wayzata, Minnesota, Us
    Led projects in key functions, including sourcing, formulation, marketing& sales, and production to gain broader perspectives of the business operation; Certified coach for Marketing Academy Training, coaching over 120 senior marketing professions in North America (Canada and the U.S.)and Asia (China, Philippine, Vietnam, Thailand, Malaysia and Korea) through on-site workshops; Team leader for Cargill Business Excellence Examiner Team for Cargill Salt, winner of Cargill Business Excellence of 2008
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Grace L. Skills

Leadership Marketing Management Key Account Management Account Management Food Industry Forecasting Business Development Supply Chain Management Business Analysis Market Research Negotiation Competitive Analysis Team Leadership Process Improvement Strategic Planning Strategy Business Planning Fmcg Customer Insight Program Management Marketing New Business Development Agribusiness Cross Functional Team Leadership Change Management Segmentation Financial Analysis Market Analysis Business Process Improvement Budgets Business Strategy Management Project Management Product Development Marketing Strategy Supply Chain Pricing

Grace L. Education Details

  • University Of Minnesota - Carlson School Of Management
    University Of Minnesota - Carlson School Of Management
    Marketing & Strategy
  • Wuhan University
    Wuhan University
    Business/Managerial Economics

Frequently Asked Questions about Grace L.

What company does Grace L. work for?

Grace L. works for Waters Corporation

What is Grace L.'s role at the current company?

Grace L.'s current role is Growth Strategy, Business Planning, Strategic Marketing and Business Development, Merger & Acquisition.

What schools did Grace L. attend?

Grace L. attended University Of Minnesota - Carlson School Of Management, Wuhan University.

What skills is Grace L. known for?

Grace L. has skills like Leadership, Marketing Management, Key Account Management, Account Management, Food Industry, Forecasting, Business Development, Supply Chain Management, Business Analysis, Market Research, Negotiation, Competitive Analysis.

Who are Grace L.'s colleagues?

Grace L.'s colleagues are Jaap Van Grieken, Samy Kohila, Tauseef Ejaz, Matthias Herzog, Kenq Barber, Chad Natividad, Snipzz Blohm.

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