Helping people find clarity, get unstuck, and go from striving to THRIVING the way they were created to—through Spirit-led and science-based life and emotional health coaching and consulting, comprehensive programs, content creation, a weekly newsletter and a weekly podcast: Let's Unpack That with Alex & Grace. Learn more: https://www.withthetrans.com

• Provided directional and strategic leadership for Echo.Church, while specifically overseeing and developing areas including: Marketing and Communications, Church Online, Connections, IT / Tech, and Branding.• Strategized and empowered ways of optimizing communications and experiences across Echo’s campuses, programs, and engagement touchpoints through the areas listed above.• Supported series and service planning to ensure synced communications based on executive priorities.• Oversaw management and distribution of updated communication assets, messaging, and platforms while ensuring brand alignment.• Oversaw updating and improving of relevant databases and processes.• Integrated opportunities for marketing and engagement both physically and digitally. Empowered and equipped campuses and departments to stay aligned.• Built, grew, cared for, and multiplied marketing, communications, and digital teams.

• Strategized, coordinated, and implemented communications across ministries, campuses, engagement touchpoints, and other integrated channels.• Supported series and service planning to ensure synced communications (externally and internally), while identified and leveraged marketing and engagement opportunities.• Built, developed, multiplied, and cared for marketing and communications teams.• Managed, updated, and distributed marketing and communication assets, messaging, and platforms while ensuring alignment.• Updated and improved communication databases and processes, and educated and equipped others on how to use them to communicate effectively.

• Collaborated closely to strategize and execute production and amplifications (including PR pitching, social posts, influencer partnerships, etc.) for ~500 Google Homepage activations annually with ~145 Local Doodle Managers (LDMs) globally, 34 Doodlers (ops, artists, eng, PgMs), 2+ agencies, and other cross-functional teams.• Helped lead, manage, and improve annual Doodle Pipeline planning to review thousands of ideas annually and manage related processes and comms for launching Doodles globally.• Regularly conducted and presented analyses on Doodle performance and engagement to shape future strategy.

• Led creative retail and training initiatives for 5+ retail partners across AUNZ.• Worked with 10+ cross-functional teams to produce and manage in-store demos, fixtures, and training content and experiences on global, regional, local levels both internally across PAs (e.g. Home, Pixel, Influencer, PR, YT, HW Partnerships, etc.) and externally across retailers and carriers.• Built innovative events and experiences to drive brand advocacy amongst Google’s brand ambassadors and sales associates.

• Localized, produced and coordinated installation of Google's first-ever interactive demo experiences into 725+ retail stores across 5+ partners.• Managed localization of retail creative assets used both internally and by 13+ partners.• Equipped an impassioned team of 600+ informed Google brand advocates in retail stores through developing and distributing relevant, localized training assets.• Continued driving store staff ‘influencer’ approach in training elements, increasing staff engagement and sales uplift across touched stores. Led Google brand presence at partner conferences and organized 2 cross-hardware launch events to reach, educate and increase brand love and advocacy amongst 700+ key stakeholders, including press contacts, influencers, retail partners and store staff.

• Managed multimillion-dollar direct marketing channel as Global Cross Sell lead, overseeing team of 9+ (data analysts, email producers, and direct mail agents across 3 agencies) to launch 100+ campaigns across 6+ SMB products every quarter.• Collaborated with 10+ cross-functional regional/product stakeholders to strategize, and deploy marketing campaigns.• Strategically connected small and medium businesses using Google business products with the right next product for them, within the lifecycles of the products they're using.

• Devised first-ever national marketing strategy to equip 27,000+ students and staff for campus outreach both off & online.• Created and managed Snapchat channel, with 5,000+ friends in 2 months. Published blog posts for content marketing.

• Supported the TiVo North America Service Provider team on campaign and ad kit development across 15+ operator partners.• Sourced internal creative resources to develop, package, and deliver creative marketing assets (messaging, imagery, video, web, emarketing, etc.) for cable partners to leverage.• Worked closely with Director of Partner Marketing of US MSO, TiVo Creative Team, and Channel Marketing Team to maximize opportunities to arm MSO partners with channel marketing assets.• Served as liaison between internal and external teams and rewarded partner marketing efforts, strengthening partner relations.• Facilitated meeting logistics; interacted with partners, clients, service providers, press representatives, and buyers; assisted with booth setup and maintenance at CES 2016.

• Conducted in-depth analysis and made recommendations and adjustments for YouTube strategy, increasing views by 194% and subscribers by 6000+ in 1 year.• Provided video marketing and strategy reports, analyses, and recommendations to Academy marketing teams.• Generated editorial calendars, promotional outreach tools, and digital marketing efforts to bring in new partners for cross-promotional and collaborative projects.• Formulated spreadsheets to optimize efficiency of tracking performance metrics across all digital channels and multiple teams.

• Collected, organized, and formatted announcements from members and leaders into a weekly email newsletter.• Managed and updated Facebook page and other online handles to keep members informed about upcoming events and announcements.• Created social media content and graphic designs for publicity purposes, as well as edited PowerPoint presentations for Large Group events.• Redesigned the CCF website and created a downloadable calendar, regularly updating both.

• Facilitated on-set production of TV ads, radio spots, and print ad shoots for 7 clients including UCSF, Santa Clara Valley Water District, UC Berkeley Extension, and Big Brothers Big Sisters of the Bay Area.• Performed research on client competitors, compiling information and graphics into competitive audit decks and ideation boards.• Assembled presentations, both digital and offline, of campaign ideas and proposal decks for use in meetings across teams and clients.

• Crafted social media content and campaigns for clients such as VMware and McAfee on Facebook, Twitter, websites, blogs, etc.• Compiled social media audit presentations comparing between LEWIS PR/LEWIS Pulse channels with major competitors.• Observed conference calls with clients and generated analytic spreadsheets displaying their reported social media metrics.

• Provided insights and ideas for corporate branding and expansion for mobile app consultancy's executive team.• Created spreadsheets to organize and manage recruiting process.• Strategically planned and designed website using Creative Market and WordPress.• Headed the company's project management with Basecamp.

• Conducted research related to the nonprofit industry, social media marketing for nonprofit organizations, other community building strategies, crowdfunding, and effective blog writing. • Drafted a detailed outline and Asana plan for a potential crowdfunding campaign with the goal of hiring engineers to produce a Karma Store mobile app.• Researched and contacted leading crowdfunding experts and executives for further insight and advice on effective crowdfunding.• Wrote sample blog articles targeted at helping nonprofit charities build their social media presence.

• Collaborated with CEO Veysel Berk and team of 13 to develop technical improvements, branding and marketing strategies, and outreach plans for promoting the Wallit! app, which successfully raised $1.2 million in venture capital investments within its first 2 weeks.• Worked exclusively with David Riemer, former VP Marketing of Yahoo!, to draft and incorporate strategic marketing language into Facebook Ad campaigns, blog posts, flyers, T-shirts, and other marketing materials; increased client acquisition by 400+ signups and established brand awareness on campus.

• Designed logos, promotional materials, envelopes, and fundraising form packets for the 8th-10th Annual Galas.• Prepared, edited, and arranged photographic and informational PowerPoint Presentations for front lobby display.

• Created, wrote, co-filmed, and edited Bay Area Energy Solutions, an award-winning short documentary video aimed at spreading awareness about alternative fuel sources/green technology development in SF Bay Area communities.• Researched, communicated with, and interviewed leading alternative energy institutions in the SF Bay Area, including Tesla Motors, Intel, the Refract House, UC Berkeley’s Energy Biosciences Institute, and the Electric Power Research Institute.• Selected as a finalist at the 2011 Greenlight Earth Day Film Festival, where Bay Area Energy Solutions was publicly screened; introduced and answered interview questions describing Bay Area Energy Solutions before an audience of more than 300.• Initiated own internship program at NAVAJO Company through correspondence with the company Founder/President.