Grace Lyle Email & Phone Number

Gaithersburg, Maryland, United States

Gaithersburg, Maryland, United States

• This role provides subject matter expertise in digital measurement, listening and monitoring to enable actionable insights, strategy development and performance measurement for Global Corporate Affairs. Key.
• Leads the development and implementation of digital listening strategies to empower GCA’s Sustainability, Therapy Areas, Global Media Relations and AstraZeneca’s Brand teams with actionable insights and data.
• Designs custom Brandwatch listening dashboards and scalable Vizia reports, which enables teams to create future campaigns, research audiences, benchmark against industry peers, discover insightful online conversations.
• Collaborates to create the social media strategy and tactics for quarterly financial earnings.
• Leads social media reporting and monitoring for quarterly financial earnings.
• Manages the development of highly insightful social media performance reports, distributes to priority teams and partners with key stakeholders.

Gaithersburg, MD

• Lead the AstraZeneca Social Media Enterprise Capability for Global Commercial, which allows Global and US brands to activate NPP tactical plans compliantly and with best practices. With over 10 years of experience in.
• Built the commercial and enterprise Social Media Listening solution to solve cost and data efficiencies:
• Advanced and standardized enterprise measurement to create consistencies, KPIs and impactful learnings to inform digital campaign performance
• Developed end-to-end scalable processes to optimize HCP/DTC lead-gen and targeting
• Provided community management and adverse event moderation solutions for over 50 social media channels through
• Served as the Social Media Lead for OmniChannel initiatives by partnering with cross-functional stakeholders such as the brand team, omnichannel team, creative AORs and media agencies.

Baltimore, Maryland

• Analyzed performance data on Johns Hopkins’ central digital and social media channels, and utilized social listening and media monitoring tools to glean valuable insights about the external online conversation as it.
• Managed and developed paid social media plans to increase awareness and engagement surrounding the university’s efforts.
• Provided audience insight and digital performance reports and data visualizations to University Communications teams and supported a culture of analytics by assisting in the management of the office’s Insight Lab.
• Distributed online conversation insights and dashboards to the department’s media relations team and to designated individuals within the University.
• Worked closely with the department’s creative, editorial, digital and media relations teams in using insights to inform broader communications strategies, and to help shape the University’s media approach.
• Worked closely with the department’s Issues & Crisis Manager to track issues and potential crises of importance to the University, and, in an actual crisis, to provide timely information and analysis concerning the.

Greater Philadelphia Area

Develop advertising plans based upon pharmaceutical client’s goals, which includes budgeting, measurement and optimization strategies across social media platforms.Partner with the internal and external teams to drive client business objectives, provide strategic social media expertise to meet and exceed client business objectives.Point of contact to.

Philadelphia

Build and execute social media advertising strategy through competitive research, platform determination, benchmarking, messaging and audience identification.Monitor daily advertisement performances. Adjust targeting and spend if needed for best results.Moderate user-generated content in line with each client’s values.Develop monthly, quarterly and annual.

Millville, NJ

• Manage and oversee the social media department at CBMC.
• Hold weekly team meetings to review all accounts, client updates, and proofread blogs.
• Monitor 13 client accounts for engagement, inquiries, and analytics reporting.
• Proofread and review all monthly client reports to analyze each account’s performance.
• Measure and optimize paid campaign performances and recommend strategy improvements for future social media campaigns.
• Review all Facebook ad spend performances and budget benchmarks.

Levittown, PA

As the Social Media Director of 1SEO.com, I manage all in-house and clients’ social media. This includes strategizing upcoming campaigns, forming social media audits, monitoring analytics and ensuring all social media is broadcasted to its full extent.

Cheltenham, PA

Supported the operations and administration functions of the agency, while assisting with business development, social media and account management projects

Acquired knowledge by acting as a liaison between the client and the agency by assisting in project management across various agency clients including TD Bank, Bayer, American Public University and Martin Guitar.Facilitated advertising production through traffic coordination.Proofread copy and other media for accuracy.Organized and managed multiple tasks.

Assisted traffic department on projects for multiple clients including PECO, Independence Blue Cross, Bayer, McDonald's and Tierney in-house jobs, on both print and interactive jobsCreated production schedules and estimates, route work orders and internal approvals on mechanical proofs, coordinate and attend status meetings, maintain newspaper specs.

Collaborated with team to develop comprehensive marketing campaign for The United WayManaged and organize all meetings with team members and mentorsPerformed primary and secondary research and compiled survey resultsDeveloping strategy, tactics and execution to present to United Way Marketing Executives

Took notes for those with disabilities. For an example, someone who has hearing or visual disability.

Liaison to parents on their child's daily activities, coordinated educational arts and craft programs throughout the summer and created summer yearbooks