nudge is the global, impartial financial education platform - creating brighter financial futures for millions of people around the world. nudge is a B2B SaaS platform for global employers to offer their employees to improve their financial wellbeing and for organisations to offer their customers. In my role as Global Marketing Director I: * Work with the CRO to shape nudge's go to market strategies * Work within nudge's leadership team to align sales, client and product to go to market strategies, particularly expansion into the US* Develop nudge's global marketing strategy to deliver the go to market* Report and demonstrate ROI of marketing to contribute to revenue growth* Establish, grow and cultivate the marketing team * Have ramped up a global inbound digital marketing program that has delivered c25% of CARR * Led multichannel marketing communication programmes that have delivered c50% of CARR* Built and established sales and marketing processes from ground up, underpinned by Hubspot.

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Market-leading learning experience platform and consultancy. SmartUp is one of Europe's hottest SaaS startups - backed by Founders Forum and Notion Capital. My role is to help this fast-paced HR Tech organisation enhance their brand, rapidly scale and transform their marketing function to achieve aspirations. Role includes:• Build marketing function and team to support the business. • Work with CEO and SVP of Global Sales to establish commercial strategy including: core business proposition, commercial targets, potential customers and partnerships to support growth. • Develop global marketing strategy and plans to support commercial strategy to achieve rapid global growth objectives. • Lead marketing team to execute marketing plans – as well as executing own marketing activity. Including full multi-channel marketing mix: PR, social media, events, digital, drip campaigns, sales enablement and partnership marketing.• Establish content strategy to support core proposition and reach target audience. Oversee and execute creation of multi-media assets to support the strategy, including blogs, videos, infographics and ebooks. • Create and develop a customer community, supporting retention objectives. • Nurture company culture by setting new company values and global team working through internal communications. • End-to-end digital transformation – including new website, CRM, digital channel expansion, automation and reporting. • Identify and create strategic partnerships with e-learning organisations to grow SmartUp’s brand awareness.

KEY ACHIEVEMENTS1. Establishing, hiring and developing Thomsons’ global campaigns team. Including training two marketing assistants to exec level, putting in place all team processes and leading high output to support commercial growth.2. Leading team to achieve significant increase of global campaign reach: 21% YOY increase of campaign responses from 2016 to 2017 (EMEA 68% - US 171% - Growth 231%). And 140% YOY increase from 2017 to 2018 (EMEA 195% - US 217% - Growth 11%). 3. Qualified leads handed over to sales 146% from 2017 to 20184. Founded Thomsons’ Diversity and Inclusion group – organically growing members from bottom up to over 50 participants.RESPONSIBILITIES• Lead Thomsons' marketing communications and campaigns team to achieve commercial objectives. • Work with senior stakeholders to define target audiences’ interests and develop fitting global content strategy. • Creation and management of global communication programmes and campaigns, leading the team in execution. • Create, monitor and report on Thomsons' US, EMEA and APAC channel marketing plans, leading team in execution. • Analysis of customer and market data to inform marketing strategy. • Ownership and set up of digital marketing platform, digital channels and Salesforce CRM for data building, marketing automation and reporting to monitor marketing effectiveness and demonstrate tangible business results.• Regularly report and present on the effectiveness of marketing programmes across the business, lead the team in improving performance and demonstrate ROI. • Work with Mercer CMOs globally to increase campaign reach and promotion of Thomsons campaigns to Mercer audiences.

Link Asset Services is a FTSE 100 financial outsourcing company that offers a range of FinTech and HR Tech products and financial services to clients. KEY ACHIEVEMENTS 1. Delivered billable communications programme for a large UK based FTSE 100 client increasing take up of their employee share plan by over 50%, resulting in a further business for Link. 2. Achieved two promotions through exceeding objectives and KPIs. 3. Transformed use of CRM system used by over 2,000 employees to support marketing activity, improving segmentation and targeting. RESPONSIBILITIES • Campaign management: planning, coordinating and reporting on integrated marketing campaigns - including digital marketing, events, advertising and collateral – to promote Links’ services and increase customer retention.• Lead in developing Salesforce CRM system to assist marketing activity, providing recommendations to improve its ability to track the customer journey and buying preferences.• Launch FinTech and HRTech products, creating messaging to position product to customers and communication plans to increase awareness.

SCIE researches best practice in social care and translates that knowledge into services including training and consultancy.Key achievements:• Wrote content, coordinated and reported on SCIE’s e-bulletin and direct mail campaigns to promote SCIE’s training courses• Researched competitors in social care training and contact lists of potential customers, including analysing existing customer data - using this information to segment and target customers with direct marketing and sales campaigns• Led in developing and maintaining Salesforce CRM system to support SCIE’s marketing and business development processes, training key stakeholders at SCIE to maximise the CRM system’s potential in delivering customer value and supporting the customer journey.

Alzheimer’s Society was Tesco Charity of the Year 2011, worked with Tesco on dedicated corporate account team to maximise profits from the partnership. Key achievements:• Supported the delivery of a wide range of fundraising mechanisms including; sponsorship, cause related marketing, social media and employee fundraising• Project managed fundraising events across the UK, ensuring budgets were contained, demonstrating ROI and made cost savings where possible.

Gemma Lighting is a designer and manufacturer of commercial LED lighting units based in the UK. Key achievements:• Improved the use of enquiry logging and sales reporting to track customer preferences• Supported sales director by planning and executing marketing campaigns using customer data through email marketing, advertising and case studies.

Alexander is a change management consultancy that works with public sector organisations in the UK to improve performance and efficiency Key achievements:• Developed and implemented a new marketing team structure and operating processes, supervising two members of staff and leading weekly marketing meetings with senior management• Developed the company’s Sage CRM system to support relationship marketing activities by tracking customer preferences• Led market research projects, including analysis of customer data, by project managing the team and producing summary reports for senior consultants• Designed and implemented multi-channel marketing campaigns that targeted senior executives within local government, police and health service organisations with consultancy services• Worked with external agencies to design new company website and marketing collateral.