• Lead and manage global creative projects, ensuring seamless coordination between marketing, production, and creative teams to meet deadlines and brief requirements.• Drive continuous improvement of project management processes while fostering cross-functional collaboration to create impactful brand assets. • Manage a team in creative operations, collaborating with designers, copywriters and producers across store design, visual merchandising, events, PR activations, print advertising, web design and social media content to ensure cohesive brand representation.• Partner with executive leadership to enhance creative output, manage project timelines, and ensure alignment with business objectives and brand strategy.

• Transformed YouTube’s strategy for the Creator economy and music industry into actionable project plans to drive product adoption and increase revenue. • Executed 120 annual in-person activations and live broadcasts for YouTube’s priority business partners across EMEA.• Led program delivery, impact measurement and quality assurance for creative and production services. Managed third-party agencies and global stakeholders across events, design, and copy.

• Devised educational and immersive experiences for global luxury brands.• Produced complex project plans and led cross-functional project team, global stakeholders and sponsors.

• Developed and implemented creative campaigns via in-person, digital and hybrid channels.• Delivered B2B events including annual conference for over 1000 C-Suite delegates and gala dinners for 850 attendees.

• Directed creative and technical production team for live dance performances in theatres and on location.• Produced company’s largest digital marketing campaign delivering four short films and doubled website traffic.• Devised production schedules, sourced venues, and assisted with castings.