Grace M. Email & Phone Number

Bloomfield, Connecticut, Us

Responsible for leading the strategy and execution of enterprise-wide branding, marketing campaigns, and promotions for all top business lines. Key responsibilities include strategic planning, development of actionable roadmaps, and driving the implementation of those plans. Collaborate closely with the CMO to formulate forward-looking marketing strategies that enhance brand positioning. In addition, provide oversight and direction to product marketing and all other marketing teams to build awareness of Kaman Corporation's unique value propositions, differentiating messaging, and trade show strategies.Moreover, a critical aspect of this role involves driving both internal and external communications. This includes producing and leading effective leadership communications and events such as employee town halls, media relations, and leadership conferences, along with managing the intranet, website, and social media channels. By ensuring consistent and impactful messaging, the goal is to inspire and elevate engagement with stakeholders both inside and outside the organization.

Lead the development of strategic marketing initiatives to build awareness of the business's commercial brands and identify and develop integrated marketing strategies and strategic campaigns to drive commercial business revenue and growth. Managed team’s execution of tactical global marketing strategies, sales, and marketing programs to create meaningful customer experience and targeted business outcomes based on customer decision journeys.

Lutz, Fl, Us

Managed a marketing team located domestically and internationally. Responsibilities included the development of strategic initiatives to build awareness of the company’s brand, identify and develop omni-channel marketing strategies, and overall strategic campaigns to drive business revenue and growth. Managed department budget, team’s execution of tactical global marketing strategies, sales, and marketing programs. Worked in a small team environment with ownership of brand management, traditional and non-traditional advertising, graphic design, interactive and website design, landing page/email creation, photo and video content, promotional assets, event/tradeshow strategies, multimedia, content development, and campaigns.

Augusta, Georgia, Us

Drive development and implementation of a variety of marketing communications and internal communications tactics, plans, and strategies for industrial and commercial vehicles utilizing a combination of traditional and new media channels with the intent to inform, educate, engage, align, and motivate for the successful new product launches and improved sales/profitability of existing products to consumer, distributor and dealer channel. Responsible for managing and developing marketing direct reports and executing a clearly defined communication strategy across multiple contact points globally within a marketing budget.

Augusta, Georgia, Us

Responsible for developing and implementing comprehensive marketing and internal communications strategies to drive sales through dealer and distribution channels. Utilizing a blend of creativity and strategic thinking to effectively promote our brand(s) and engage target audiences. I create integrated marketing communications plans that align with company objectives.In executing targeted marketing campaigns, I leverage various media channels, both traditional and digital, while collaborating with cross-functional teams to ensure messaging consistency. I oversee the creation of engaging content that educates stakeholders about our products and services, while also utilizing analytics tools to tailor communication strategies to our target audiences. Additionally, I focus on lead-generation initiatives and conduct market research to stay updated on industry trends. Establishing KPIs to track the effectiveness of campaigns, and provide regular reports to guide future strategies and improvements.

Augusta, Ga, Us

Working to engage school of allied health sciences alumni and donors to help advance the mission of the Medical College of Georgia.Work closely with the advancement support staff to handle a wide variety of functions relating to the development, maintenance, documentation, use, and support of alumni and development database using RazorEdge.

Toledo, Ohio, Us

Responsible for assisting in a variety of internal and external marketing communications programs and materials, primarily for the home health care and hospice division, as well as other affiliated corporate businesses, including skilled nursing, assisted living, and outpatient rehabilitation clinics. This role supports over 500 business entities across 32 states. Additionally, I assist with the planning and execution of annual leadership conferences for 800 to 1,000 nursing home administrators and directors of nursing.

Sales and marketing and customer service.