Grace Chau Email & Phone Number

Palo Alto, Ca, Us

New York, Ny, Us

DoSomething.org makes volunteering cool as the leading platform for Gen Z to support causes they care about like climate, mental health, and democracy. I work alongside the board to oversee strategy, operating plan/budget, and outreach approach for the organization.

I serve as interim CMO and advisor to several incredible founders in the AI space covering topics like customer driven product development, go-to-market strategy, marketing scope of work, capability building, and leadership. Example work includes:Nov 2023 - Feb 2024Character.AI is a leading consumer AI startup re-imagining how artificial general intelligence can make your every day exponentially better. I reported to the co-founder and president and served as an executive thought partner and go-to-market leader. Later Google and Character.AI engaged in a key talent and model license deal. Key achievements- Established a customer value led approach to product development, go-to-market, and growth- Defined roles, capabilities, and hiring roadmap- Piloted first customer research, social media marketing, and influencer marketing2023 - 2024 Ongoing- AI search product development, go-to-market, early growth hacking- AI writing market entry, positioning, social media strategy - AI chatbots positioning, international growth strategy

San Francisco, Ca, Us

Hundreds of millions of people use Discord to hang out with their friends and connections online. I was hired to make Discord relevant to more people by raising awareness of and growing interest-based communities beyond core gaming. I reported to the COO and served on the leadership team for the business and product. My 40-person organization across marketing, brand partnerships, sales, and community management helped super users, creators, brands, and small businesses achieve their goals on the platform.Key achievements- expanded brand relevance by bringing brands like Taylor Swift and Miley Cyrus to the platform- improved the customer experience across all communities, proving out company's biggest growth driver - supported exponential growth of developer AI communities like Midjourney (20 million members)- launched creator monetization bet to make Discord a place for small business creators and their fansThis strategic company initiative was de-prioritized given the macro environment.

San Francisco, Ca, Us

Lyft works with businesses and organizations to offer transportation as a benefit to customers and patients. I led the business marketing organization at Lyft, responsible for Lyft Business, Lyft Healthcare, and Lyft Autonomous Vehicles. I reported to the Chief Strategy Officer and VP Marketing, and served on the business and marketing leadership teams. I managed a scrappy 15-person team of business brand marketing, product marketing, growth marketing, and marketing technology.Key achievements- Lyft Business: Pivoted value prop for employer sponsored corporate travel transportation for fortune 500, mid market, and small business organizations based on evolving customer needs during and after pandemic. Aligned marketing, product, sales, and customer success to integrated GTM strategy including approach to bundling solutions.-Lyft Healthcare: Established separate brand and raised awareness of why Lyft Healthcare is a leader in the healthcare industry. Expanded Lyft's relevance with a ride to get vaccinated during pandemic.- Lyft Autonomous Vehicles: Raised awareness of Lyft's leadership brand in the autonomous vehicle industry to talent, partners, and investors. Led vehicle re-branding and GTM for several pilots. Supported narrative and integration plans for Toyota acquisition.

Menlo Park, Ca, Us

Led team responsible for mobilizing the most passionate active customers - individuals and small businesses - through community programs, enablement, and management. These became a key proof point for Facebook app brand storytelling. Facebook Groups has 1.4M monthly users. https://www.facebook.com/community/

Menlo Park, Ca, Us

Built and led global B2B2C brand, product marketing, and partner marketing team working to bring internet access to developing markets through wifi hot spots, mobile banking, satellites, and drones.

Menlo Park, Ca, Us

Built and led team focused on improving the Facebook brand globally through branded content marketing and product experiences such as cultural moments, personalized videos, fundraisers ($2B raised for causes), and crisis response tools.

Menlo Park, Ca, Us

Built and led consumer product marketing teams for the company's most critical growth initiatives including Facebook app growth, Messenger, and Internet.org. Executive award recipient.

Menlo Park, Ca, Us

Founding member of consumer marketing team at Meta pre-IPO. Responsible for Facebook photos, location, and mobile apps across Facebook, Messenger, and others.

Mountain View, Ca, Us

Led marketing team as employee 20 for world's largest fashion social network. Later acquired by Yahoo.

Minneapolis, Mn, Us

Owned $1.5 P&L for online Toys business during MBA internship.

Oakland, Ca, Us

Led marketing development and execution for Clorox brands at Walmart.

New York, New York, Us

Led investment analysis for over $3B investment portfolio.

Mba

Ba, Economics, International Relations

Education record