Grace Mower Email & Phone Number

Chicago, Il, Us

Chicago, Il, Us

Irving, Tx, Us

Irving, Tx, Us

• Executed the launch of project One by Poise 2-in-1 Pad in US and Canada introducing one of a kind innovation into the Feminine Care aisle through working hand and hand with cross functional team members • Executed Canfessional and FY Commercial programming • Coordinated efforts with Research and Development and Legal teams to bring a first to category claim of “10x drier than the leading period pad” to market through consumer testing and substantiation resulting in a lead claim in the category • Lead the agency team in all creative development and deployment of Direct Digital Marketing (DDM) assets including yearly planning and ad hoc requests for timely and efficient delivery while supporting development and planning for the commercial program• Facilitated revisions to current Customer Relationship Management (CRM) emails to ensure that the brand voice, look and feel are consistent with our commercial programming to drive a cohesive consumer experience resulting in a 31% increase YOY in open rate• Developed compelling copy and creative for Above the Fold (ATF) and Below the Fold (BTF) content to display product features for all retailer.com product display pages including innovation launches • Lead product review meetings and managed the Poise playbook to ensure the brand can meet demand, compare forecasted to actuals, and tactic creation for gap closure or growth opportunity• Executed earned media opportunities including a TODAY show segment garnering 1.4MM viewers

Irving, Tx, Us

• Led Poise's owned social platform strategy resulting in 23.6M impressions and 2.7M engagements while beating average engagement rates (1%) by 11x. Improved social efficiency spend by 55% vs the industry average cost per engagement ($1)• Implemented an influencer strategy resulting in a gain of 6.6M impressions, 861K engagements, and 8.6% engagement rate • Facilitated a partnership with Busy Phillips to launch Poise’s new brand idea, It Takes Poise, and Poise Bounce Back Grant Program. The partnership helped secure 90 earned media coverage with at least 86% being top-tier placements and 100% key message penetration of at least 1 key message. Results included 404MM total impressions and 313K total engagements• Launched Poise Bounce Back Grants in three months to support female-owned small businesses that suffered financial impact due to COVID-19. Agility allowed this unplanned opportunity to come to life and enabled Poise to activate on its brand purpose. The program won Sabre North America Award for Best Campaign Marketing to Women and was a finalist for the 2021 PRWeek Awards and 2021 IN2 Sabre Awards• Analyzed and presented a monthly consumption report out on the Adult Care market to track Poise’s performance in the market and recommend adjustments to current marketing and sales tactics to positively impact financial and supply demand outcomes • Analyzed Poise’s sku portfolio and presented a multi-national strategic recommendation to senior leadership to drive supply chain efficiency and cost saving resulting in meeting goal of 10% reduction YOY

Atlanta, Ga, Us

Atlanta, Ga, Us

• Planning and executing 10 large scale partnerships with national brands that are within brand guidelines for Coleman • Orchestrate marketing outreach events to raise new product awareness and brand awareness. Events will generate over 1 million brand impressions through social and digital marketing • Strategize future marketing plans to produce comprehensive, on brand paid and social media events for new product launches while managing a $300K budget • Manage activation and commercialization budget for new product development within the cooler category, a $100m business• Lead innovative packaging refresh for over 2400 SKUs to deliver a cohesive, on shelf brand image • Spearhead efforts across 300 products to obtain packaging compliance with Amazon shipping mandatories to achieve $500,000 in cost savings • Coordinate 2020 brand objective discussions to identify areas of growth and future white space to drive brand to maintain market leadership. Reported final plans to C-Suite leadership for alignment • Other responsibilities as follows: consumer testing, sell in decks, partner with agencies for creative needs, packaging development

Atlanta, Ga, Us

• Managed brand development and in market commercialization of a $20 million global backpack portfolio • Oversaw and owned the backpack business’ P&L through the creation of 3 new innovation • Developed and presented to senior leadership a 3-year global brand (analysis and recommendation to drive incremental placement, market re-entry, product and brand marketing, and product development• Evaluated the saturated backpack market to identify white space opportunity for product innovation and implemented the creation of 3 new products • Launched 160 new backpacks into the Asia market through close cross-functional collaboration with regional sales, activation, sourcing and supply chain• Analyzed market data, consumer-based brand perception research, and quantitative analysis utilizing NPD to develop category insights and objectives• Other responsibilities as follows: Sku management, data integrity, consumer research, syndicated data, channel strategy, sell in decks, in house creative partnership, packaging development

Atlanta, Ga, Us

• Partnered with regional teams to analyze data, identify opportunities and create a global strategy for mechanical pencils • Researched the global mechanical pencil market on 7 regions to form new concept• Presented market insights and recommendations to a corporate leader panel to promote global growth and increase market share