Founder of Halo Strategy, a boutique agency focused on creator-led storytelling. We bring a creative, culture-first approach to talent marketing for clients in fashion, retail, and luxury. Expertise: Celebrity partnerships, influencer marketing, affiliate marketing, paid and organic social UGC content creation, creator collaborations, and Substack marketing.Clients: Amazon, The RealReal, John Hardy, Birdies, Vestiaire Collective, Featherie Golf.

- Building and leading Newland, The Newsette's agency arm- #13 on Inc's Fastest-Growing Companies list, based on revenue growth- Successfully delivered 40+ campaigns and projects with clients including Amazon Prime, Alexa, Small Business Empowerment, Monster High, Fisher-Price, Wondermind, Parade, and Saks OFF 5TH- Pro at building talent partnerships—I've developed and negotiated deals with Mindy Kaling (3x), Kristen Bell, Snoop Dogg, Drew Barrymore and Keke Palmer (2x) among many others- Launched Amazon Prime, Fisher-Price and Monster High on TikTok in 2022

- Drove $40M revenue in 2021- Spearheaded development of agency arm, Newland, working with Newsette's advertising clients to offer our expertise in new ways- including campaign strategy, creative production and talent partnerships- Successfully led campaign execution and client service, while building out agency team and process- Scaled The Newsette's sales and marketing functions

- Built The Newsette's sales and marketing functions- Joined Founder & CEO as the 2nd full-time team member and first senior hire- Drove 10X revenue in first year- Developed brand partnerships with Ulta Beauty, Amazon and Saks OFF 5TH- Diversified revenue by securing new opportunities to leverage our expertise and skillset, including creating concept + creative for The Weekly Wrap, a white-label newsletter for DVF brand

- Developed new sales materials, products and brand messaging for College Fashionista, a Gen-Z focused platform and ambassador network. Acquired by Her Campus Media Group in August 2019- Created successful brand partnerships between College Fashionista and VS Pink, Aerie, and more- Led marketing strategy and deck creation for brand partnerships across Clique Media Group properties, WhoWhatWear, Second Life Podcast, Byrdie Beauty, MyDomaine and The Well

- Developed campaigns and led projects for clients and partners including TEDWomen, Tribeca Film Festival, #ActuallySheCan, Allergan, Sleek MakeUP, L'Oreal and Amazon - Managed campaign planning and execution, from establishing messaging, creative direction and partnership strategy to the day-to-day management of clients, partners and creative- Managed creative production, managing shoots and writing sharp, clever copy across Mission's clients• Led client service through close partnership• Produced events, liaising between the client and in house team to create thoughtful experiences that engage consumers and land brand messaging• Managed account team's daily responsibilities, reviewing and guiding work • Oversaw $500k+ event and activation budgets • Developed and maintaining an extensive network of vendors and partners, including experiential partners, producers, influencers, publishers and content creators

- First intern and later, a contributing writer for Betches, a satirical media company for millennial women- Wrote satire that was repurposed for their best-selling book, Nice is Just a Place in France