Grace Ogden Email & Phone Number

Direct event creation and strategic marketing, communications and fund development that help clients achieve goals for visibility and market presence, revenue, and constituent service and expansion. Current emphasis on education—from early childhood/elementary levels to graduate school to lifelong learning. Clients include the National Black Child Development Institute, Oneness-Family School and Catholic University in the D.C. area and Omega Institute for Holistic Studies in New York. Results include creation of new Board-led corporate fundraising program, launch of major public event series, repositioning an organization in D.C. market and establishing a new graduate certificate program. Specialize in eliciting in-depth understanding of client’s mission, aspirations and potential constituent reach and then crafting and executing program/event design and promotion plans that garner support from new and existing stakeholders, build on common ground and highlight client’s unique value to the marketplace.

Instituted strategies and systems that exponentially expanded customer base and established cathedral as provider of high quality educational and interfaith programming—ranging from lectures by celebrity scholars, activists and writers to “Sacred Circles” women’s spirituality conferences that drew 1,200 attendees. Managed at varying times from one to three full-time staff persons, four consultants, teams of up to 60 volunteers and cumulative budgets of up to $250,000 annually.

Guided a fledgling nonprofit focusing on spirituality and psychology to national recognition, expanding its paid magazine circulation to 30,000 and its annual conference attendance to 2,500. Identified and articulated the company’s leadership position in that emerging field, increasing annual revenue by $500,000 and ad pages by 400 percent. Planned, wrote and executed direct mail, advertising and public relations campaigns that: earned record percentage responses, sold more than 7,000 copies of a self-published book and established the organization as a media source. Advised television and video producers on programming content and marketing strategy. Initiated and developed Internet presence. Guided launch of fundraising venture. Conceived, wrote and analyzed customer surveys. Instituted national retail distribution network for magazine and book. Managed one full-time staff person and five freelancers. Cultivated relationships with universities, publishing companies, religious institutions and professional associations, linking these diverse concerns to create a coherent market where none existed before.