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The Operator Network is BBGV’s community of world-class builders from high-growth companies with entrepreneurial roots. These multi-industry leaders will pair up with BBGV portfolio companies to share their expertise on an as-needed basis, while networking with other like-minded and influential leaders.

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The Primary Expert Network (PEN) is a group of vetted functional leaders from across NYC tech. Experts help Primary portfolio companies by providing ad hoc guidance and advice around functional questions, and also help one another by sharing best practices and resources via Primary's gated forums. As a Member of the PEN, I provide advice and guidance to the founders and operators within the Primary portfolio.

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I was an executive on the founding team of a category-defining telehealth solution for birthing people. Built GTM strategy, providing strategic direction and hands-on execution across brand partnerships, content marketing, lifecycle marketing, product marketing, and paid media.

I was a strategic leader and driver of audience growth, engagement, and retention across theSkimm’s platforms with a mission focus of building an impactful platform for millennial women. Developed growth vision and go-to-market strategy for new products. Worked closely with content, brand, and product teams to develop and refine unique and competitive value propositions for products and product extensions.Select Accomplishments:- Grew new newsletter product subscribers over 100% respectively in one quarter.- Created, introduced, and executed against a new growth framework, strategy, roadmap, and model, all new additions to the organization.- Designed, structured and hired team of high-performing, highly engaged marketing specialists including the launch and development of new marketing functions to the organization to fuel organic growth.

I led digital and growth marketing strategy and operations, including paid acquisition, customer marketing, retention, content marketing, analytics, forecasting, and strategic roadmap development. Partnered closely with editorial and commerce teams in designing email, organic social, and paid digital marketing channel strategies. I worked with brand team to make sure that marketing messaging is aligned with voice. Developed and implemented channel forecasts and roadmap to scale to achieve goals. Strategized, defined, scoped and executed audience development efforts, including customer acquisition and journey optimization. Notably, I was a key member of the leadership team responsible for majority stake acquisition by TCG.Select Accomplishments:- Grew site audience 20% annually by increasing organic search through implementation and operationalization of search engine optimization (SEO) function. Built talented team of marketing channel specialists focused on search engine optimization (SEO), email marketing, social media, advertising campaigns, and integrated marketing.- Increased commerce sales over 40% year over year (YoY) in partnership with merchandising and product development teams by enhancing channel and shop sessions.- Boosted paid marketing topline sales over 100% year over year via increased return-on-ad spend driving by creative optimization and transition of media buying from external agency to in-house.- Propelled incremental channel sales 50% YoY through strategic management and growth of affiliate partners as well as influencers.

Drove growth and retention marketing strategy as well as email marketing and digital advertising channels.Select Accomplishments:- Delivered 150% annual sales growth from paid channels in six months with two time improvements in Return On Ad Spend (ROAS) through strategic management of digital media budget implementation.- Enhanced shop revenue 60% annually via innovative commerce marketing, collaborating with merchandising leaders.

Led email marketing strategy as well as goals development, processes operationalization, and optimization of programs in addition to segmentation plans.Select Accomplishments:- Grew email commerce sales 30% while increasing engagement rate 25% year over year (YoY) in first six months by consistently maintaining open and click-through rates above industry standards.- Grew subscriber base 60% in first year by leveraging efficient email acquisition tactics.

Led growth marketing strategy + operations in early start-up environment, including paid acquisition, partner marketing, retention, and loyalty. Owned email, product marketing, and marketing analytics functions. Developed channel strategy, dashboard, and benchmarks in collaboration with finance and operations.Select Accomplishments:- Boosted new customer base over 40% annually with effective management of digital budget with focus on meeting return on investment (ROI) and aggressive growth goals.- Improved app and site conversion rates 20% YoY via innovative marketing, high-impact content creation, and engaging layouts.

Spearheaded marketing strategy focused on Canada market, teaming with General Manager to enhance subscriber acquisition, retention, and e-commerce sales.Select Accomplishment:- Grew subscriber base over 30% and exceeded e-commerce sales goals 65% in three months throughrepositioning of US marketing programs for Canadian market in addition to optimizing e-commerce email messaging.

Managed product and growth marketing strategy for wedding apps, planning tools, and e-commerce platforms – including partnerships. Administered digital media budget focused on optimizing ROI. Led focus groups, consumer insights, trends, and competitive analysis. Marketing lead on email, paid, and owned marketing functions.Select Accomplishment:- Grew commerce partner revenue 30% YoY with optimal management of key account relationships and by establishing innovative cross-promotional opportunities.

Drove promotional planning, digital and onsite marketing, content, and merchandising for organization’s e-commerce site. Created marketing calendar and executive business summaries. Collaborated with senior merchandising managers in crafting promotional plans.Select Accomplishments:- Enhanced shop conversion rates over 20% throughout tenure with launch of high-impact promotions.- Achieved promotion to Senior Marketing Manager in less than a year.

Created customized English education programs for child and adult learners in a variety of settings: schools, camps, corporate classes and in-home instruction.