Design and produce high-end bespoke event cakes for clients worldwide || Lead exclusive partnerships

Offering professional cake design classes and workshops to the public taught by visiting Master Cake Artists from around the world || Create strategic business partnerships with international cake artists for expanded reach and exposure into corporate settings

Design and build websites and visual collateral [including photography, editing, and retouching] for corporate, institutional, and private clients, including The Museum of Modern Art, The Museum of Comic and Cartoon Art, New York University, DOOSAN Gallery, and Keith Mayerson.

Executed merchandise strategy for MoMAstore.org, developing business strategies and assortment plans to optimize the development of the brand, sales, and profit || Maintained external product feeds to 3rd party affiliates and evaluating all partnerships to support marketing opportunities || Acted as main liaison with the IT department, performing UAT and QA to ensure correct presentation and product data integrity

Designed and planned monthly store window graphics, store signage, and display collateral to be used for every national and international A|X store || Generated Monthly Store Allocations, Directives, and Lookbooks for each store nationwide