Grace Richards Email & Phone Number

Lund, Skåne, SE

Lund, Skåne, SE

• Develop and implement multi-channel marketing campaigns which showcase the value of Axis Communications audio & access control solutions and 2N solutions
• Collaborate with Axis Business Development team and other marketing departments (Events, Marketing Communications, Partner Marketing, Educational Services, Sales Development) to implement marketing campaigns and annual.
• Work with Business Development Managers to identify and understand future releases in order to create and execute marketing strategy
• Actively communicate with corporate product & solutions marketing teams to ensure Axis’ technology offerings are clearly communicated and demonstrated
• Work with Business Development Managers & Solutions Engineers team to educate, create awareness, and enhance the buzz within the Axis N. America organization
• Research and identify new marketing opportunities for exposing the Axis brand and message to important target groups; prioritize all initiatives to best meet business objectives and align with budget requirements

Rehovot, IL

• Executed duties in these areas: product marketing, product research, customer focus groups, content development, sales enablement, email marketing, social media, creative development, website management, digital.
• Actively participated in launch and promotion of new 3D printer systems and materials by producing go-to-market and sales enablement resources for K-12 and higher education market
• Resources included: sell sheets, infographics, battle cards, blog/social media posts, case studies, white papers, emails, PowerPoint presentations, webinars, videos, and other sales and customer support tools
• Conducted customer focus groups to gain insights for new products and support resources
• Collaborated with other strategic business units, executives, engineers, researchers, designers, web teams, channel partners, agencies, associations, and customers
• Crafted industry-specific buyer personas and worked with staff to create specific persona messaging

Rehovot, IL

• Developed and implemented marketing for partners selling Stratasys 3D printer systems and materials within higher education and K-12 markets
• Executed education channel email and web campaigns (via Marketo) for lead generation
• Created monthly e-newsletter to communicate campaign data and updates to partners
• Utilized Salesforce data and customer insights to provide recommendations to drive sales
• Managed market development fund (MDF) approval/allocation process for partner activity
• Coordinated reseller meetings and trainings on new products and solutions

Burlington, Massachusetts, US

• Collaborated with publishers, editors, authors, production, creative and sales teams to develop, launch, promote, and sell textbooks and online learning management software for the higher education market
• Implemented research and promotional strategies for education and training products via: digital advertising, email, webinars, direct mail, events, videos, and social media
• Researched and initiated opportunities for collaboration, advertising and lead generation with various associations
• Collaborated with design team to produce bi-annual product catalogs for 11 health professions
• Created and deployed email campaigns while increasing email database by 10% annually
• Developed product knowledge tools and delivered training for internal sales teams and resellers

US

Agency providing: Advertising, Marketing, Recruitment Advertising, Consulting, Creative Development, Web Development, SEO, SEM.

US

• Joined privately owned full-service advertising, marketing and branding agency. Marketing, promotions, new business development, sales, account management, client service, media planning, creative concepting, project.
• Executed new business sales and directed account service team to manage client advertising campaigns, collateral projects, web targeting, website development, and media research/placements at ad agency
• Collaborated with art directors, web developers, and copywriters to create effective advertising campaigns
• Developed vertical niches bringing on physician recruitment and higher education clients
• Initiated SEO, SEM and social marketing options
• NEPRA Program speaker at educational conferences

New York, NY, US

• Recruited to rejoin agency to manage Kindred Healthcare national account and expanded role to oversee all local healthcare clients
• Led communication with TMP/monster teams nationwide to develop strategic recruitment solutions
• Trained client end users to use applicant tracking system (ATS) via webinars
• Deployed pilot programs to transition print advertising to online
• Led internal creative and web teams in campaign development and client projects
• Increased website traffic and applications, reducing client’s time to fill and increasing ROI

• Recruited to join nursing magazine sales force by retiring sales manager
• Strategically developed and presented marketing plans and closed multi-product print and online contracts
• Pioneered first online virtual job fair, allowing recruiters and nurses to connect online
• Facilitated the first Boston area nurse recruiter networking group
• Developed relationships with healthcare associations
• Clients included executives and human resource recruiters at major hospitals, and healthcare organizations

New York, NY, US

• Promoted to account director after one year in project manager role
• Managed largest volume and revenue accounts including, healthcare and financial services with sales of over $20M
• Trained, motivated, and mentored project managers and account executives
• Managed client project base; prepared timelines, media plans, agendas, and conference reports; ran client expenditure reports and facilitated all communication with client
• Executed media plans and projects from start to finish, including websites, banners, email campaigns, online postings, print, direct mail, collateral, billboards, and radio
• Created unique products and solutions, developing opportunity for new revenue

New York, NY, US

• Promoted to project manager after 6 months in account coordinator role
• Utilized sales, organizational, customer service, communication, and time management skills to service client accounts and create and manage recruitment advertising campaigns
• Partnered with internal departments (creative, account service, and web teams) to develop campaigns for clients; successfully delivered 100% on time and under tight deadlines
• Developed strong, trusting relationships with clients to understand their business/challenges/needs
• Wrote successful business plans, proposals, and creative briefs. Delivered via formal presentations.
• Trained and mentored account coordinators

New York, NY, US

• Researched and recommended a variety of media placements to reach clients’ target markets
• Prepared creative briefs, client activity reports, and project statuses for upper management and team
• Delivered the highest level of client service to human resource professionals
• Consistently met tight ad deadlines, producing 80 creative and accurate ads per week

Bs, Marketing

Education record