Paw Inspired is a premium pet hygiene brand specializing in high-quality products for the home. The products are designed to provide comfort for pets and convenience for pet parents.• Optimize the online shopping experience of pawinspired.com through customer-focused initiatives such as subscriptions, loyalty programs, reviews, and email marketing• Manage Amazon Seller Central account, experimenting with A/B testing, launching A+ Content across a product assortment of 250+ SKUs, and enhancing Amazon advertising campaigns• Improve Walmart.com platform performance through Walmart Connect advertising strategies and enhancing brand content for better product discoverability and conversion

Herbs'Oil is a skincare and beauty brand focused on providing high-quality, nature-inspired skincare and haircare products made in Hawaii.• Developed and executed brand awareness strategies through social media marketing and promotional offers• Built and maintained a Facebook posting schedule and created targeted Facebook Ads, partnering with the design team to create assets and execute conversion-driven content strategies

Vi-Jon is a leading manufacturer of personal care products and a private label supplier, offering a wide range of health, hygiene, and beauty solutions.• Designed and implemented an eCommerce marketing strategy to drive financial goals• Collaborated with Amazon private label teams to pilot the manufacturer accelerator program and launch Amazon’s private label brand Solimo in health, beauty, and personal care categories• Developed Amazon Advertising campaigns and coordinated with graphic designers to create A+ content and display banners, ensuring optimal brand visibility and conversion

Omni ePartners is a digital growth agency that focuses on eCommerce strategies, helping brands maximize their potential across online marketplaces such as Amazon and Walmart.• Managed a portfolio of vendors and cross-functional partnerships with Amazon and Walmart’s eCommerce buying teams• Developed and implemented promotional strategies and sales forecasts• Optimized product listings as well as search and display campaigns while continuously improving the customer experience through Amazon Vendor Central and other platforms

Drugstore.com was an online retailer specializing in health, beauty, wellness, and pharmaceutical products, acquired by Walgreens then consolidated into its existing digital operations.• Owned the revenue and margin performance of the personal care category through strategic site merchandising, product assortment management, and pricing strategies• Responsible for planning cross-channel promotional campaigns (SEO, SEM, email, social media) for 6,000+ items• Negotiated vendor participation in digital promotions and on-site placements, securing promotional funding to drive sales

Walgreens is one of the largest retail pharmacy chains in the U.S., providing prescription medications, health and wellness products, and beauty supplies.• Restructured the client portal, leading to an increase in utilization and reduction of incident tickets• Created and delivered comprehensive reporting for internal stakeholders, increasing transparency around client liability while improving team efficiency and cross-departmental collaboration• Led presentations for various organizational levels, providing insights into program functionality and fostering client satisfaction through data-driven recommendations

Composites One is a leading distributor of composite materials in North America with a focus on innovation and technical expertise.• Developed and managed content for marketing collateral including line cards, brochures, websites, and partner microsites, ensuring alignment with overall brand messaging and customer needs• Launched and managed email marketing campaigns, quarterly newsletters, and internal communications, enhancing engagement and driving consistent messaging across platforms• Increased company store sales by conducting trend analysis, refining product assortment, and enhancing the customer shopping experience

The Nature Conservancy is a global environmental organization dedicated to conserving land and water resources to protect nature and biodiversity.• Developed content and maintained Facebook account• Conducted interviews and transcribed media footage