Grace Yu-Ju Shen Email & Phone Number

Taipei, Taiwan

Lead 2 teams at the same time: (1) Global Program Launch management (2) Gogoro Knowledge & Training Center● Team Lead, Global Expansion Program Management A PMO role to successfully implement Gogoro global business into various markets by co-working with all different internal function teams and external partners. - Go-To-Market program launch management - Lead 2 team members, covering South East Asia, North East Asia, South America, etc.● Team Lead, Gogoro Knowledge & Training Center Gogoro’s global knowledge and training center to level-up worldwide partners and regions' product knowledge and operation’s know-how of the Gogoro ecosystem. - Built up the team from zero to one, including eLearning platform and knowledge base system establishment, contents & programs development, and people recruitment. - Product offering roadmap, annual planning, and team strategy. - Knowledge covers from brand, hardware/software products, to operational know-how - Developing product sales and service kits for business development, and after-sales training programs for external partners, and Gogoro employee training programs. - Lead up to 12 team members

Taipei City, Taiwan

Doers and Dreamers is a start-up company located in Taiwan, with employees coming from multiple countries. As a starting member, I have joined and built up the company together with the founder from zero to one. We teamed up to propose go-to-market strategies for our overseas clients to Asia and built up a media commerce platform: ｜8THNS, a curated lifestyle e-commerce platform8THNS to reinvent the online shopping experience for consumers. Handling of business development globally and locally, clients & partnership management, sales/marketing/digital strategies and implementations.● E-commerce Platform Business Development and Management - Product: portfolio, sourcing, go-to-market strategy, content creation - Business: partner development and management, contracting, pricing, and sales campaigns. Partners from local to overseas, with up to 200+ partner brands. - Platform Growth: traffic and conversion maximization from planning to implementation on a daily basis: including organic traffic generation, affiliate programs, and paid ad optimization mainly through facebook and google ads management by evaluating sales result and adjusting ad accordingly, including budget allocation, ad settings improvement, and ad content design, etc.● E-commerce Platform Operation: SOP design, order fulfillment, and after service.● Lead up to 12+ people, including business team, content development team, order fulfillment & logistics, and customer service team.● Special Achievements - Revenue grew 275% (Y1 vs. Y2) - 4-times ROI growth by increasing traffic efficiency (lower CPC and higher AOV)

Taipei City, Taiwan

● Define market & set mid to long-term business goals & strategies● Business model development / Build Team / Market Research & Strategy / Roll-out plan● Develop strategic collaboration with global & local content partners, ie. CNBC Asia.● Lead up to 10 people, incl. planner, motion graphic designers, photographers, editors and marketers.

Taipei

Marcom for new launching products in Samsung Taiwan, and dispatched to Samsung headquarter as Global Product Marketing. Enjoyed fast speed, challenging, and dynamic working environments, as well as the team work with different functions internally and externally with the head-quarter, regions, and other subsidiaries in Samsung.｜Marketing Manager for Smartphone, Tablet, & Digital Imaging products (Samsung Taiwan)● Annual marketing plan, product GTM, and marketing budget planning, ROI control.● ATL/BTL plan & implementation, incl. traditional & digital media, retail, and events.● Special Achievements - GFK CSC market unit share grow from 4.9% to 20% in ten months - Dominated top 3 selling model in Taiwan compact camera market for three years: GFK market share grow from 4% (2010) to 12% (2011) to 15.8% (2012)

Suwon, Gyeonggi-Do, Korea

｜Global PM for Digital Imaging products (Samsung Electronics Headquarter)● 1st Representer Nominated by Samsung Taiwan joining Global Mobility Program● Business Strategy & Product Marketing Communications & Trainings between HQ & Local subsidiaries● Global Product Marketing, introducing annual business strategy, new product line-up, and product training to worldwide Samsung subsidiaries and external business partners.● Retail Activations: Shop visit and retail enhancement, Global Training for key responsible countries: China, Taiwan, Germany, middle-east.● Key Projects & Achievements: - Representative of Samsung headquarter for Suning’s VIP visit and also completed a business deal of Samsung NX lens and expand shop implementations in 100 major shops of Suning 蘇寧 (Jul’13) for the first time ever.- Visiting more than 300 shops, including Samsung shops and also dealers’ shops, and doing shop enhancement in Germany, Turkey, China, and Taiwan in a year.

Serving large global clients by doing media planning, media market analysis, and consumers’ media behavior analysis. Media include: TV advertising, digital, print, radio, out-of-home media. Involved product categories/ industries: FMCG (J&J, Wrigley, Mars), 3C (NOKIA), Cosmetics(L’Oreal), and Alcohol (Heineken)

Master'S Degree, Business, Management, Marketing, And Related Support Services

Ma, Marketing & Communications

Ba, Business Administration

Business Administration