Grace Silverboard Email & Phone Number

Walnut Creek, California, United States

Walnut Creek, California, United States

Walnut Creek, California, United States

As of December 31, 2022, Cal Engineering & Geology was acquired by Haley & Aldrich. The acquisition unites H&A’s nationwide environmental and geotechnical engineering expertise with CE&G’s regional California geotechnical water infrastructure, transportation, and municipal practices. This combination strengthens both firms’ abilities to help clients address pressing geotechnical, environmental, and sustainability issues, taking projects from planning through design and implementation.I will continue my previous role in driving business development efforts to support the renewal of important infrastructure and work to prepare communities and businesses for a resilient future.

Walnut Creek, California, United States

After independently running CE&G's marketing, proposal, and business development efforts for a year and a half, I have been formally promoted to the Department Lead. I am excited to continue contributing to CE&G's success in winning work.

Walnut Creek, Ca

I am a dynamic person who enjoys working collaboratively with proposal stakeholders to develop large-scale and small-scale federal, public, and private proposals. As a natural problem solver, I thrive in a supportive, yet independent work environment to help secure new business, and grow existing business for my firm. • Coordinate business development and marketing efforts as a Liaison with municipal City, County, and District agencies/clients• Create, manage and provide staff support to internal Subject Matter Expert (SME) Committees, designed to address timely topics and new business (such as Sea-level rise and its impact on aging infrastructure, etc)• Develop and update business development materials including, but not limited to professional resumes, statements of qualifications (SOQs), fliers, and social media content• Manage vendors and purchase of promotional materials• Coordinate and produce proposals and SOQ packages for new projects• Update and maintain business development strategy• Coordinate with other companies’ marketing and business development staff to identify and implement partnering opportunities• Redesign new website and publish relevant, timely content on a consistent basis• Coordinate the delivery of proposals and SOQ’s, including delivery when needed• Attend and participate in luncheons and other professional meetings for professional groups related to business • Attend pre-proposal conferences & networking events as CE&G’s representative• Social media management• Lead sourcing, tracking, and coordination• Maintaining internal proposal information databases (employee resumes, project details, client references, and more)• Support market research activities• Tracking and documentation of all contracts

Walnut Creek, Ca

Pure Barre offers an effective total body workout focused on low-impact/high-intensity movements that improve strength and flexibility for every body. As someone who is extremely passionate about fitness and changing the lives of those around me, it was a pleasure to provide a fun, high energy workout to clients.

Walnut Creek, Ca

Grew existing accounts and generated new business through highly effective leadgeneration (broad-net approach as well as ABM) to meet organization’s strategic goals.• Collaborated with key stakeholders in Sales, Account Management and BusinessDevelopment to increase market share and drive revenue, develop new proposals,prepare ad hoc reports, and identify public relations and branding opportunities.• Provided support to National and Regional Sales Directors, developing high qualityPowerPoint presentations and collateral for meetings, summits and tradeshows.• Researched target industries and companies, segmented audiences, built personaprofiles, and developed appropriate content/channel follow up campaigns.• Successfully implemented Pardot marketing automation software, tracking andreporting all ongoing campaign results to the CEO, CRO and VP of Marketing.• Coordinated all project timelines, approvals and budgets per agency partners.• Maintained ongoing social media presence for Facebook and LinkedIn accounts.

Walnut Creek, Ca

Led a team to drive revenue and communication strategies, resulting in business growth, lead generation, product adoption, and customer retention/satisfaction.• Published monthly company eNewsletter, reporting all department updates,business wins, milestones, upcoming initiatives, events, resources and more.• Managed creative copy and design assets for all new product/course launches,eCatalog updates, customer solutions and tradeshow events.• Evaluated digital strategy effectiveness with ongoing metrics analysis, compilingdata on Excel spreadsheets and providing suggestions for continued improvements.• Facilitated cross-functional teams to execute GTM initiatives of all product releases,including: planning, content strategy and development, promotional campaigns andother sales, marketing, customer service, and website design/analytics activities.• Executed Hubspot marketing automation strategies, developing nurture campaignsand A/B tests that resulted in increased demand generation and revenue.

San Jose, Ca

Used business judgment to prioritize and identify the top ~500 of 2,000 triggered PayPal emails for content updates and redesign, based on volumes and subject matter.• Categorized emails into a logical map that covered the different stages of user lifecycle, evaluating which messages created a better or worse user experience.• Created a visual presentation of the email performance summary to share with high-level executives, including a proposed timeline for improvements.• Used an internal data extraction tool to discover email logic, send volume by country, and pull a copy of each email design for initial review.

Oviedo, Fl

Drove revenue by performing day-to-day, hands-on execution of digital marketing campaigns, with emphasis on B2B and B2C programs supporting company objectives.• Moderated/presented 50+ educational webinars per month, generating ~$228K in revenue in 2013 and ~$345K in 2014.• Managed day-to-day email, social media and referral campaign initiatives, including: content development, A/B testing, quality assurance and analytic reporting. • Created new, innovative ways to sell and promote products through social media.• Monitored and managed product positioning on the website and shopping cart.Email Marketing initiatives included: - email calendar schedule- template creation- copywriting- proof reading- list maintenance- list segmentation- execution- monitoring- statistic reportingTypes of email campaigns included:- Welcome Message series for new subscribers- eCommerce sales promotions- Event invites: Live and Online - Member Communication: company updates, contests, new community features, eBooks, resources, and more- Lead generation to funnel direct sale pipelines- Sponsor messageso Developed Facebook and Twitter campaigns to support social marketing initiatives, including: - digital advertising- brand awareness- event registration- lead generation- product promotion- drive traffic

Oviedo, Fl

Executed dynamic and strategic communication campaigns to increase customer engagement, drive retention/acquisition and establish brand awareness.• Served as the ultimate brand voice and advocate, providing consistent branded messaging and collateral across all social channels, online community and email. • Established a global Ambassador program, with immediate improvements in referral traffic, CTR and conversion rates.• Implemented a merchandising and gamification process for increasing member engagement by 200%.• Collaborated with clientele to develop case studies, references and testimonials.• Managed the logistics, materials, supplies and publicity of two annual tradeshows.

Orlando, Florida Area

o Contributed to all online & traditional marketing initiatives across three corporate divisions. o Assisted in the development, facilitation, and promotion of bi-weekly small business & nonprofit seminars/webinars.o Identified networking opportunities for the Sales Director and Marketing Manager to attend and establish business partnerships.o Produced all external marketing collateral, including: - brochures- media kits- white papers- press releases- website content- social marketing- newsletters - flyers o Trained small business and non-profit clients on how to create, maintain, and get the most out of their social media accounts. Social media training platforms included: - Facebook- Twitter- LinkedIn- Pinterest- Instagram- YouTube

Baton Rouge, Louisiana Area

o Maintained all current internal and external Department communication, including: - monthly eNews publication- annual reports- web contento Regularly updated office files & database associated with donor contact & information, preparing reports and end-of-month activities immediately following all meetings and calls. o Balanced & recorded monthly credit card statements with Department Foundation activity. o Supervised the development, coordination, analysis & assessment of all student, alumni & donor ceremonial events.o Tracked and monitored major gift activities and accomplishments and submitted timely reports to the ECE Department’s Communication Director.

Baton Rouge, Louisiana Area

o Developed efficient clerical responsibilities and assisted in all activities related to the operations of the Associate Vice Chancellor’s office.Activities included:- inventory verification - train new administrative support personnel - answer incoming calls - greet office visitors- filing- data-entry- faxing- copying- scanning- campus errands

Baton Rouge, Louisiana Area

o Gained extensive product knowledge & used creative ideas to develop a solid history of sales success o Developed into a self-motivator with efficient work tactics by distributing assorted paraphernaliao Used strong analytical & planning skills to direct activities & events