Grace Wu Email & Phone Number

Boston, Massachusetts, United States

Boston, Massachusetts, United States

Developed and defined a new brand identity for an agtech company, Freight Farms, in a fast growing industry for the last 8 years. Art directed and launched flagship product campaigns through strategic activation planning. In collaboration with our in house copy writer, videoographer and editor, marketing team, product team conceptualized and developed working wireframes for a new product feature for the leading IoT farming platform called Farmhand®. Led the design team in establishing Freight Farms upcoming products, from creative direction, logo and branding identity conceptions, content illustration, photography style looks like across print, web, to e-comm and all social channels. As well as developed branding guidelines, and design systems for all Freight Farms’ brands.

Boston, Massachusetts

Developed and enhanced the overal visual brand and identity. Produced a variety of digital and print collaterals for marketing and sales team, from conceptualizing marketing campaigns and product ads, illustrations and iconography suite, to tailoring email templates and newsletters. Designed company websites and worked closely with copy and product editors on quick project sprints. Artistic directing and brand development for Freight Farms’ suite of apps, Farmhand, collaboration with developers on wireframes and UI designs for various platforms.

Boston

Taipei City, Taiwan

Worked with clients and designers on producing creative solutions based projects, participated in creative ideations and constructive critiques, and designed and maintained company website.

Taipei Taiwan

Worked closely with the brand manager on designing promotional t-shirt giveaways at pop-up events, and had the responsibility on planning monthly window displays which involved creative installations and collaborations with various designers.

Bachelor Of Arts (Ba), Visual Communications And Design

Highschool Diploma, General Studies